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Pinterest forbusiness
1.
Using Pinterest for Business Ana
Lucia Novak© www.socialana.com
2.
Getting to Know
Pinterest • Newest social bookmarking site • Allows you to “pin” – or save – interesting things on the internet • Community allows for interaction • Share your pins with friends • Users are encouraged to share – or “repin” – other users’ pins Ana Lucia Novak© www.socialana.com
3.
Getting to Know
Pinterest Ana Lucia Novak© www.socialana.com
4.
Why Care About
Pinterest? • Traffic – Accounts for nearly 4% of ALL referral traffic – Google +, LinkedIn & YouTube account for 1.5% of referral traffic combined – 1.36 million visitors per day – Users stay an average of 15.8 minutes – 3000% increase of unique visitors from May 2011 to January 2012 Ana Lucia Novak© www.socialana.com
5.
Who’s Using Pinterest? •
Primarily women • 28% of users make 6-figures • 50% of users have children • Average age 24-35 • 4 out of the Top 10 most followed pinners are men Ana Lucia Novak© www.socialana.com
6.
Pinterest Vocabulary • Pin
– photo, graphic or video shared via pinboard • Pinboard – collection of pins grouped by category • Bookmarklet – code added to browser which allows pinning any website • Repin – adding others’ pins to your own pinboards Ana Lucia Novak© www.socialana.com
7.
Signing Up at
Pinterest • Invitation only – Request invite from friends or request on Pinterest home page • Sign up using Twitter or Facebook account – Cuts down on spam – Allows friends to find you Ana Lucia Novak© www.socialana.com
8.
Ana Lucia Novak©
www.socialana.com
9.
Ana Lucia Novak©
www.socialana.com
10.
Signing Up at
Pinterest • Create user name & password – Good branding to use same name across all social media networks – Eliminates threat of imposters • Choose categories that best represent your business • Pinterest automatically adds first followers based on categories chosen Ana Lucia Novak© www.socialana.com
11.
Signing Up at
Pinterest • All followers will see your pinboards – Can always unfollow people • Setup pinboards – Unlimited number allowed • Create user profile – Fill in About Me, Location & Website sections – Use keywords & website backlink for SEO Ana Lucia Novak© www.socialana.com
12.
Ana Lucia Novak©
www.socialana.com
13.
Signing Up at
Pinterest • All followers will see your pinboards – Can always unfollow people • Setup pinboards – Unlimited number allowed • Create user profile – Fill in About Me, Location & Website sections – Use keywords & website backlink for SEO – Profile will appear in Google searches Ana Lucia Novak© www.socialana.com
14.
Creating Your First
Pin • Pin content from a website OR • Upload photo from your computer Ana Lucia Novak© www.socialana.com
15.
Creating Your First
Pin 1.Click “Add A Pin” 2.Enter URL of website 3.Choose a thumbnail photo 4.Select a pinboard OR create a new pinboard 5.Describe your pin 6.Select “Pin It” 7.Share on Facebook & Twitter (optional) Ana Lucia Novak© www.socialana.com
16.
Pinterest Tools • Bookmarklet
– javascript code that lives in your browser’s bookmark bar – Allows you to add pins without actually visiting a site • Log in & select About >> Pin It Button from navigation bar Ana Lucia Novak© www.socialana.com
17.
Pinterest Tools • Follow
button – HTML code can be added as a widget on your website – When visitors click, they go to your pinterest page & can see your pinboards • Pin It button for websites – allows visitors to pin the content of your site to their pinboards – Wordpress has Pinterest plugins • iPhone & Android apps available Ana Lucia Novak© www.socialana.com
18.
Pinterest Tools • Allows
sharing across social networks Ana Lucia Novak© www.socialana.com
19.
Pinterest Tools • Can
embed pins directly to your site Ana Lucia Novak© www.socialana.com
20.
Pinterest Tools Ana Lucia
Novak© www.socialana.com
21.
Pinterest Etiquette • Be
cautious about self-promotion – Pin your own stuff sometimes, pin other people’s stuff more often • Give proper attribution – Link pins to original source – If “repinning” include name of Pinterest user who shared it with you – Never link someone’s photo to your site Ana Lucia Novak© www.socialana.com
22.
Pinterest Etiquette • Comments
should be polite • Report offensive pins Ana Lucia Novak© www.socialana.com
23.
Pinterest Etiquette • Observe
copyright laws – Many photography sites don’t want their work pinned – If pin button doesn’t work on a site, don’t try to make it work • Make sure the link source is correct – Pin blog posts from the actual blog link, NOT the home page Ana Lucia Novak© www.socialana.com
24.
Who’s Your Ideal
Follower? • Building a following will build your influence • Build a following of like-minded people in your market • Start with your current social networks • Find your blog commenters, newsletter subscribers & customers on Pinterest • Pick & choose which boards to follow Ana Lucia Novak© www.socialana.com
25.
Who’s Your Ideal
Follower? 1.Visit user’s home page http://pinterest.com/username 2.“Follow All” button will follow all the user’s boards 3.OR click on thumbnails to view & select individual boards to follow Ana Lucia Novak© www.socialana.com
26.
Refining Your Boards •
Have a number of boards related to your niche – You can have an unlimited number of boards! • Be descriptive in your board names • Categorize your boards • Add collaborators to a board – Select “Me + contributors” next to the “who can pin” selection – Send emails to invited collaborators Ana Lucia Novak© www.socialana.com
27.
Anatomy of a
Good Pin • Repinning is ultimate goal – More than 75% of all pins are repins • Use good photos – Beautiful pictures will increase repinning • Add descriptions to pins with link – As your pin is repinned, the original link source can be lost Ana Lucia Novak© www.socialana.com
28.
Anatomy of a
Good Pin • Tags – Hashtags make it easy to locate pins – Use keywords for SEO – Can use multiple hashtags per pin – BUT too many hashtags can look like spam Ana Lucia Novak© www.socialana.com
29.
Avoid Wasting Time •
Select email updates / notifications on profile page – When someone follows, comments, likes or repins – Single notifications or daily update • Limit browsing time – Set a time limit of how often & how long you interact • Pin frequently & consistently for best results – Analyze your results Ana Lucia Novak© www.socialana.com
30.
Pinterest, Traffic &
Sales • Become the expert – Standard SEO tactics will keep your boards at the top of searches – Keep account current = pin consistently – Follow people – Interact – Tag pins – Create meaningful boards Ana Lucia Novak© www.socialana.com
31.
Pinterest, Traffic &
Sales • Get Your Stuff Pinned – Make it easy for readers – Use WordPress plugins – Use a plugin to encourage people to follow you – Add Pinterest RSS feed to your site – Ask friends to pin your content • Traffic & sales from Pinterest depends on how many pins & repins you receive Ana Lucia Novak© www.socialana.com
32.
More Pinterest Tips •
Pins offer backlinks to your site • Pins last forever so avoid pinning coupons or special events – Choose evergreen topics instead like recipes, how-to videos, crafts Ana Lucia Novak© www.socialana.com
33.
More Pinterest Tips •
Info marketers or service providers can get creative – Share useful tips in the form of graphics – Share infographics relevant to your industry with commentary – Share photos of you or staff – Create statistics charts relevant to your customers – Film a how-to video sharing a new idea Ana Lucia Novak© www.socialana.com
34.
SocialAna.com Social Media Management
& Implementation Services Strategy Architect Monitoring Measurement Twitter: @AnaLuciaNovak http://www.Pinterest.com/AnaLuciaNovak Ana Lucia Novak© www.socialana.com
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