The document provides five tips for making the most of social media stories: 1) Start with Instagram as it has the most daily users and is the most preferred platform for stories; 2) Create a regular cadence for posting content to build user expectations; 3) Use the creative tools available on each platform to make engaging content; 4) Supplement real-time content with pre-produced content for campaigns; 5) Consider expanding efforts to other platforms once successful on one in order to reach different demographics.
2. Social media stories are growing fast. In August of 2018,
Instagram announced that more than 400 million people
use the story feature each day, up from 250 million
just one year prior. With that many eyeballs already
viewing content, and more coming each day, social media
stories have become a platform marketers can no longer
ignore. If your brand is ready to start getting more out
of your social media story efforts, the following
five tips will help you get there.
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13. Want to learn more about how to maximize your marketing
efforts with social media stories and more? Our Marketing
Knowledge Center has plenty of reading on that:
2018 Insight Brief: Social Media
Mastering Social Media in 2019
Social Media Marketing Plan Playbook
IFC: “Always On, Slight Off” on Social Media
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