1. Demystifying Social Media AnandanPillai FPM Scholar Management Development Institute

2. Agenda Media Evolution Social Media Facts: Indian Context Consumer Buying Process in Social Media Era Common Myths about Social Media Case Studies

3. Predominant use of “any” media?

5. I don’t want to be left out!

6. Apart from listening, now I also want to Create Share Discuss Modify

7. Marketers have milked traditional media predominantly for THEIR BENEFIT

8. Traditional Media

9. Empowered audience

10. Brand’s new approach!

11. Media Evolution PAID MEDIA EARNED MEDIA OWNED MEDIA

12. Social Media Facts: Indian Context

23. Social commerce

24. Sharing experience on social media

26. Dominos Pizza

27. Mattel vs. Greenpeace

28. Nestle vs. Greenpeace

29. Myth 2: Customers will start complaining

30. BSNL

31. IRCTC

33. Myth 3: Its not a CORE activity, so OUTSOURCE

35. Myth 4: Just Start & You Will Find a Way

37. Myth 5: My customers are not on Facebook / Twitter / LinkedIn

39. Myth 6: Social Media is Just for Marketing

41. Myth 7: Social Media is all about selecting appropriate platforms

43. Myth 8: Let’s run it for few days & then stop

45. Myth 9: Social Media will replace Traditional Media

47. Myth 10: Social Media will Fade Away

48. Platforms MAY FADE, but ATTITUDE won’t

49. Engagement should be the focus Metrics should follow Objectives Don’t measure blindly Qualitative metrics would make more sense than mere numbers Focus on opportunity cost that was saved! Social Media RoI

50. Case Studies

63. 3 Key Elements of Social Media C Community P Platform C Content

64. I sincerely acknowledge my two Twitter buddies @VSShweta& @chitrashah for their quick inputs in fine tuning the initial version of this presentation. Acknowledgement

66. Email: anandanp22@gmail.com Twitter: @anandan22 LinkedIn: http://in.linkedin.com/in/anandanpillai Blog: www.socialmediaresearcher.blogspot.com Reach Me