LinkedIn Advertising is one of the best social media advertising strategy for B2B marketing context. LinkedIn can be helpful for B2B organizations, SMB organizations and technology oriented organizations to reach out audience for lead generation or for brand building exercise. This presentation details out all LinkedIn advertising principles and paid media strategies that one can apply on LinkedIn.

1. LinkedIn
Advertising
Anandan Pillai

2. Why LinkedIn?
• 62 million+ users in India, second in the World
• Mostly B2B brand building and lead generation
• Can be used for some high value B2C products
(automobiles, electronics, real estate, banking etc.)
• Sharper targeting in terms of Company Size,
Designation, Industry etc.
• Very expensive platform – at least 5X to 10X on many
key metrics compared to other social media platforms
• Communication strategy needs to be formal and my
require long duration time to nurture the audience

3. Text Ads

4. Sponsored Post – Banner and Video

5. Sponsored Post (Carousel)

6. Spotlight Ads

7. Lead Generation

8. Lead Generation – Example 2

9. Message AdConversation Ad

10. Stories (Not in Advertisement format yet)

11. Campaign Objective vs Creative Format
Brand
Awareness
Website
Visits
Engagement Video
Views
Lead
Generation
Website
Conversions
Text Ad
Single Image Ad
Carousel Image Ad
Video Ad
Spotlight Ad
Follower Ad
Conversation Ad
Message Ad

12. Thank you