The document outlines Anand Deshpande's vision for addressing India's need for 15 million new jobs per year by helping job seekers become job creators through his nonprofit deAsra Foundation. Key points include: - deAsra Foundation aims to eliminate barriers for entrepreneurs and provide everything needed to start and run a business in one place, focusing on urban services. - Based on learnings, the foundation shifted to offering specific help services for entrepreneurs rather than a "business in a box" model. It now offers over 80 services for issues like getting loans, compliance, and finding customers. - Over 33,000 businesses have benefited from deAsra services so far. The goal is to help 5000

1. You are the CEO.
What’s next?
Anand Deshpande
anand@persistent.com

2. You are the CEO.
What’s next?
Anand Deshpande
Founder and Chairman
Persistent Systems Limited
anand@persistent.com
http://www.linkedin.com/in/ananddeshpande
2

3. Thank you for inviting me!
It is an honour to be here.
3

4. Personal Context
http://www.linkedin.com/in/ananddeshpande
(BSE, NSE: PERSISTENT)
FY 19
Revenues: ₹ 33,659 M
Profit: ₹ 3,516.79 M
10,000 Employees
in 18 countries
Family Foundation on
a mission to help 25,000
self-employed businesses
Trained and practicing
Computer Science Engineer
B.Tech.(Hons) M.S. and Ph.D.
Part-time Member of UIDAI
Self-learnt entrepreneur
Have been at it for 29 years
Specialize in databases
Founding member of iSPIRT
Founding President ACM India
4

5. Four Stages of Planning Your Career
10
Years
1 Learn and Network
32
Years
10
Years
2 Establish an Identity
42
Years
10
Years
3 In pursuit of
the Corner Office
52
Years
10
Years
4
Building a legacy
and Setting up for
Retirement
5

6. You are 50+;
and perhaps over a few drinks …
चलो कु छ करते हैं
6

7. ReturnEarnLearnDr Sridhar Jagannathan
7

8. Must-solve problems that don’t come
with ready-made solutions.
Solving these types of problems takes
optimism, resilience, and grit.
It takes turning beliefs into action.
It takes giving.
8

9. What would be a good “big” problem?
• We have 1.3 Billion people in our country
• ½ of them under 25
• We have more than 25 Million people at every age.
NEED 15 MILLION JOBS EVERY YEAR!
• Can we put technology to work to build a platform that scales?
• Quickly realized that to create jobs we need to create job creators.
9

10. Need to address both Quantity and Quality
Need more
than
15 Million
jobs every year
Urban jobs must
pay at least
₹ 20,000
per month
10

11. Our Mission:
Help Job-Seekers
become Job Creators.
Ensure their success!
Our focus:
urban services
11

12. Eliminate barriers for entrepreneurs
Research the pain
points and the needs of
entrepreneurs
Provide everything
that an entrepreneur
needs in one place
Eliminate the
barriers for setting
up and running a
business
12

13. Personal, family
philanthropic venture
Established in 2013
Launched service in
February 2015
HQ: Pune, India
Inspired by
Set up as Company for
public good
Partners
Team of
70+ Employees
What is deAsra Foundation?
13

14. Our Sweet Spot:
Investment No Man’s Land
Loans Requirement
Between
₹1 Lac and ₹ 50 Lac
Our Sweet Spot
Revenue Between
₹1 Lac and ₹ 1 Crore
Every employee must
make ₹ 20,000 per
month
14

15. Version 1.0: Business in a Box
Start with deAsra.
Will provide everything a business needs in one place!
15

16. Specific to a business
16

17. Very detailed, online, self service. (www.deasra.in)
17

18. 18

19. Monthly magazine and printed workbooks
in multiple languages
19

20. 20

21. Mobile platform for everything that a small
business needs
21

22. Traction was low. Key Learnings
• Most businesses don’t start with a plan. They happen!
• They don’t want to be tracked.
• Much bigger segment –
I am stuck, help me!
22

23. Version 2.0: Disaggregation of the box
23

24. If you are stuck,
we have a solution for you!
24

25. About 80 different services
25

26. About 80 different services
26

27. Most popular businesses
27

28. Most popular services
28

29. How do I get a loan?
29

30. Am I compliant?
30

31. How do I find customers?
31

32. Current Score
Businesses that have
benefited from our
services:
33,542
New businesses
added every month
4,000
32

33. Key Learnings
• Users want specific help – precise information.
Minimal interaction for accessing and consuming
knowledge and services.
• Stay very focused on the target group.
The requirements beyond the group are different.
• Important to track activities on the website.
Have patience. Entrepreneurs are coming back for repeat
services.
33

34. Getting Loans is a Real Challenge
• Funding institutions, in particular banks, still work in traditional modes
with the relationship with branch managers determining access to funds.
• Most branch managers are reluctant to fund small loans. NBFC’s
predominantly fund only existing businesses with some cash flow or
credit history. So access to funds for starting small businesses remains
an issue.
• There are very few NGOs/CSRs supporting urban, small businesses
(between Rs 5L and Rs 1Cr annual turnover).
Greater focus is on rural or nano-businesses.
• Businesses are borrowing from lending sharks at very high interest
rates!
34

35. Goal: Get to 5000 beneficiaries/month by
Dec 2019
Current Plan: Towards Subscription Package models – for stickiness
• “Uber”ization of services – for more self service
• Introduce HR, Marketing & Tech resources
• Building better quality research data
• Introduce video based outreach
• Start Community building initiatives
• Continuous improvement of enquiries to beneficiaries ratios –
through online & facilitators
35

36. Version 3.0: Subscription Model
36

37. Why deAsra?
de – Deshpande
ASRA – Anand Sonali Ria Arul
37

38. Hope we can collaborate to
work on “big” problems
together!
Anand Deshpande
anand@persistent.com
38

39. Blitzscaling:
Prioritizing speed over efficiency
in the face of uncertainty!
39

40. Replace with Your
Company Logo
Note : Image in Background can be changed, B&W image Preferred

41. Building a Technology
enabled Scalable Platform for
Job Creators
41