Johnson & Johnson is a global healthcare company founded in 1886 in New Jersey. It has over 114,000 employees worldwide and sells its products in 175 countries. The company's segments include consumer health, pharmaceuticals, and medical devices. It has a strong presence in India dating back to 1947. Johnson & Johnson is guided by its credo which outlines priorities for customers, employees, communities, and shareholders. The company's strategic capabilities include its diverse product portfolio and global presence.

2. Introduction
 The world largest and manufacturer of health care
products
 Founded in 1886 in USA , NJ, New Brunswick
 Founder : Robert , James and Edward Johnson
 CEO
: Alex Gorsky
 Sales of 65$ billion in 2011
 114000 employees worldwide
 Customer 175 countries
 250 operation companies 57 countries

3. Evolution In India
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Spread its roots in India during 1947
Mr. Patrick Whaley who set the foundation
Johnson’s baby powder first product
Product like bellodomma, pharmaceutical tapes were imported
Mfg by British Drug House, in Mumbai
1957 got registered
2000 employees country wide
Ranked best place to work in healthcare sector

4. Credo
 Johnson & Johnson has a credo
which delivers its values to
employees.
 The Credo has 4 Para Describing
their preference to take care of.
1st Para Describes about their
responsibility towards their
Customers,
2nd about their Employee
3rd is about Community
responsibility,
4th is for their Stake holders.

5. Vision

6. Objective
 The fundamental objective of
Johnson & Johnson is to
provide scientifically sound,
high quality products and
services to help heal, cure
disease and improve the
quality of life.

7. Goal
o To build beloved
brands through
discovering and
leveraging deep,
proprietary insights
to drive business
growth.

8. Operational Strategy
Works on principle of Decentralize
management.
Executive committee of J&J
(principle management group)
strategic operations and allocation of resources
J&J Family of Companies
Group Operating Committee of each of
Following segment
oversees and coordinates the activities of domestic and international companies
related to each of the business segments
Consumer Pharmaceutical and Medical Devices
Diagnostics

9. Strategic Capability
o Strategic
capability of
Johnson &
Johnson lies in
vast diversity in
its products.
o Presence in
almost all part of
globe.
o Innovation and
continuous
development is
a growth factor.

10. Business Modal
Johnson & Johnson
has B2B and B2C
business modal.
It delivers its products
to Institutions as well as
directly to consumers.

11. SEGMENTS OF BUSINESS
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Baby and Child Care
Skin Care
Oral and Wound Care
Women’s Health Care
 THERMOCOOL
 CARTO(g)
 Animas(H)
 Edurant tablets
 Xarelto tablets
 Zytiga tablets

12. Strengths
 A Substantial Marketing Arsenal
–
Can call upon a network of
subsidiaries with significant sales and marketing prowess, as well as
expertise in a number of therapy areas. The company possesses a global
sales force which serves to attract joint venture possibilities
 Strategic Acquisitions
–
Maintained a stable financial position by
utilising cash reserves to finance corporate acquisitions
 Product Diversification
–
The pharmaceutical, Medical Devices &
Diagnostics and Consumer Health divisions act to reduce dependence
upon any one area and allows a wider range of choice when pursuing
opportunities with the greatest growth prospects
 Positive Revenue Growth Projections
–
The potential of an impressive
number of new product launches and the promise of achieving forecast
sales is said to bode well for Johnson & Johnson

13. Weaknesses
o Dependence upon the Success of
Launch Products – Many new
launch products are vulnerable to
the uncertainty of regulatory
review.

14. Opportunity
o Wide Range of Potential Cross-selling Opportunities –
Johnson & Johnson is in a position to strategically develop
a myriad of cross selling opportunities. Maximizing its
balance between pharmaceuticals, diagnostics, and medical
devices could result in increased revenues

15. Threats
 Dependence on the Success of Launch Products – Many
new launch products are vulnerable to the uncertainty of
regulatory review, therefore, a reliance upon launch
products potentially represents a threat to Johnson &
Johnson’s outlook.
 Negative Impact of Recent Product Recalls – Johnson and
Johnson has had the misfortune of having to recall of more
than 40 medicines recently. The company stands to take a hit
to it’s reputation, competence and integrity

16. Marketing

17. PRICE
 Johnson and Johnson products are basically in
three main categories: Pharmaceuticals, Medical
Devices & Diagnostics, and Consumer Health
care.
 The following are examples of the Johnson & Johnson
product inventory: Feminine hygiene, Denture care,
Contraceptives, Immunology, First aid, Family planning,
Oncology, Nutritionals, Diabetes care, Neurology, Vision
care, Allergy cold and flu treatment, Women’s Health,
Medical devices and diagnostics.

18. PRICE
 In the United States, Johnson and Johnson strives to keep their
net price increases for health care products within the
Consumer Price Index (CPI).
 The following are examples of Johnson and Johnson consumer
product prices: Bengay Pain Relief $12.99, (at Amazon),
Listerine Oral Care $7.49 (Next Tag), Splenda Sweetener $7
(Drusstore.com).Tylenol Rapid Release $12.95 ( Allegro
Medical.com ).

19. PLACE
 These are some companies that sell Johnson and Johnson
products wholesale: Over the Counter Wholesale.com, WUZ
Group, ShopatHome.com
 Johnson and Johnson products can be found at the
following retail outlets: Target, Walgreens, WalMart, Vons
and Eversave, to name but a few.

20. PROMOTION
o Johnson and Johnson offers special discount coupons on
products such as baby care, and contact lens.
o Johnson and Johnson has run a “Beauty for All Ages” rebate
promotion on Coupons.com and some of the campaign
products are available at Walgreens and may also include
buy one get one half off discount as well.
o Johnson & Johnson is involved with many causes and
advertising campaigns that encourage healthy lifestyles.
Key initiatives include: The Campaign for Nursing's Future,
Having a Baby Changes Things, and Because We Care We
Act (China).

21. Johnson & Johnson Strategies
Product Strategy
o To improve the quality of your everyday life Products from our
Consumer companies stand at the ready. We present products
and information targeting baby care, oral care, nutritionals,
pain relief, topical care, skin and hair care and much more.
Within the Consumer business franchise they create a
meaningful innovation in healthcare which relies on a
research strategy equally entrenched in technology and
consumer insights, in maintaining with our vision: BRINGING
SCIENCE TO THE ART OF HEALTHY LIVING

22. Marketing Strategy
o Sell skin care products for mothers the worlds over which
are of trusted brands. Johnson and Johnson able to
address all of the different segments within the market,
because each segment is different in terms of its users and
equipment, its products are helpful to all of the different
segments.

23. Product Innovation
o Make products as per the needs of the customers.
o Customized baby oil as per Indian consumer’s
requirements.
o As per Indian preference providing fragrances in soaps /
powder etc.

24. Pricing Promotional & Pricing Strategy
Advertising
o On parity with competition Johnson and Johnson tries to
bring new products in a new market so that their marketing
doesn’t leave the race. For economic value determining
the products or services. Creation of tiered offerings to
drive growth and margin. Using price analytics to identify
opportunities for policy and process change. Managing
negotiations to avoid the “price trap”.

25. Conclusion
o Every day, many people enjoy the products and
benefits of Johnson and Johnson.
o The ethical practices of this brand is leading to a
strong brand however they should also focus on
customers as well as on product development.
o I have also concluded for this brand that research
and develop a brand through supply teams and
partnership.
o Johnson and Johnson is the 2nd largest player in
Dabur India Ltd with Kimberly-Clark Corporation in
third place

26. Thank you