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johnson n johnson

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about johnson and johnson

Publié dans : Marketing
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johnson n johnson

  1. 1. Introduction  The world largest and manufacturer of health care products  Founded in 1886 in USA , NJ, New Brunswick  Founder : Robert , James and Edward Johnson  CEO : Alex Gorsky  Sales of 65$ billion in 2011  114000 employees worldwide  Customer 175 countries  250 operation companies 57 countries
  2. 2. Evolution In India         Spread its roots in India during 1947 Mr. Patrick Whaley who set the foundation Johnson’s baby powder first product Product like bellodomma, pharmaceutical tapes were imported Mfg by British Drug House, in Mumbai 1957 got registered 2000 employees country wide Ranked best place to work in healthcare sector
  3. 3. Credo  Johnson & Johnson has a credo which delivers its values to employees.  The Credo has 4 Para Describing their preference to take care of. 1st Para Describes about their responsibility towards their Customers, 2nd about their Employee 3rd is about Community responsibility, 4th is for their Stake holders.
  4. 4. Vision
  5. 5. Objective  The fundamental objective of Johnson & Johnson is to provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life.
  6. 6. Goal o To build beloved brands through discovering and leveraging deep, proprietary insights to drive business growth.
  7. 7. Operational Strategy Works on principle of Decentralize management. Executive committee of J&J (principle management group) strategic operations and allocation of resources J&J Family of Companies Group Operating Committee of each of Following segment oversees and coordinates the activities of domestic and international companies related to each of the business segments Consumer Pharmaceutical and Medical Devices Diagnostics
  8. 8. Strategic Capability o Strategic capability of Johnson & Johnson lies in vast diversity in its products. o Presence in almost all part of globe. o Innovation and continuous development is a growth factor.
  9. 9. Business Modal Johnson & Johnson has B2B and B2C business modal. It delivers its products to Institutions as well as directly to consumers.
  10. 10. SEGMENTS OF BUSINESS     Baby and Child Care Skin Care Oral and Wound Care Women’s Health Care  THERMOCOOL  CARTO(g)  Animas(H)  Edurant tablets  Xarelto tablets  Zytiga tablets
  11. 11. Strengths  A Substantial Marketing Arsenal – Can call upon a network of subsidiaries with significant sales and marketing prowess, as well as expertise in a number of therapy areas. The company possesses a global sales force which serves to attract joint venture possibilities  Strategic Acquisitions – Maintained a stable financial position by utilising cash reserves to finance corporate acquisitions  Product Diversification – The pharmaceutical, Medical Devices & Diagnostics and Consumer Health divisions act to reduce dependence upon any one area and allows a wider range of choice when pursuing opportunities with the greatest growth prospects  Positive Revenue Growth Projections – The potential of an impressive number of new product launches and the promise of achieving forecast sales is said to bode well for Johnson & Johnson
  12. 12. Weaknesses o Dependence upon the Success of Launch Products – Many new launch products are vulnerable to the uncertainty of regulatory review.
  13. 13. Opportunity o Wide Range of Potential Cross-selling Opportunities – Johnson & Johnson is in a position to strategically develop a myriad of cross selling opportunities. Maximizing its balance between pharmaceuticals, diagnostics, and medical devices could result in increased revenues
  14. 14. Threats  Dependence on the Success of Launch Products – Many new launch products are vulnerable to the uncertainty of regulatory review, therefore, a reliance upon launch products potentially represents a threat to Johnson & Johnson’s outlook.  Negative Impact of Recent Product Recalls – Johnson and Johnson has had the misfortune of having to recall of more than 40 medicines recently. The company stands to take a hit to it’s reputation, competence and integrity
  15. 15. Marketing
  16. 16. PRICE  Johnson and Johnson products are basically in three main categories: Pharmaceuticals, Medical Devices & Diagnostics, and Consumer Health care.  The following are examples of the Johnson & Johnson product inventory: Feminine hygiene, Denture care, Contraceptives, Immunology, First aid, Family planning, Oncology, Nutritionals, Diabetes care, Neurology, Vision care, Allergy cold and flu treatment, Women’s Health, Medical devices and diagnostics.
  17. 17. PRICE  In the United States, Johnson and Johnson strives to keep their net price increases for health care products within the Consumer Price Index (CPI).  The following are examples of Johnson and Johnson consumer product prices: Bengay Pain Relief $12.99, (at Amazon), Listerine Oral Care $7.49 (Next Tag), Splenda Sweetener $7 (Drusstore.com).Tylenol Rapid Release $12.95 ( Allegro Medical.com ).
  18. 18. PLACE  These are some companies that sell Johnson and Johnson products wholesale: Over the Counter Wholesale.com, WUZ Group, ShopatHome.com  Johnson and Johnson products can be found at the following retail outlets: Target, Walgreens, WalMart, Vons and Eversave, to name but a few.
  19. 19. PROMOTION o Johnson and Johnson offers special discount coupons on products such as baby care, and contact lens. o Johnson and Johnson has run a “Beauty for All Ages” rebate promotion on Coupons.com and some of the campaign products are available at Walgreens and may also include buy one get one half off discount as well. o Johnson & Johnson is involved with many causes and advertising campaigns that encourage healthy lifestyles. Key initiatives include: The Campaign for Nursing's Future, Having a Baby Changes Things, and Because We Care We Act (China).
  20. 20. Johnson & Johnson Strategies Product Strategy o To improve the quality of your everyday life Products from our Consumer companies stand at the ready. We present products and information targeting baby care, oral care, nutritionals, pain relief, topical care, skin and hair care and much more. Within the Consumer business franchise they create a meaningful innovation in healthcare which relies on a research strategy equally entrenched in technology and consumer insights, in maintaining with our vision: BRINGING SCIENCE TO THE ART OF HEALTHY LIVING
  21. 21. Marketing Strategy o Sell skin care products for mothers the worlds over which are of trusted brands. Johnson and Johnson able to address all of the different segments within the market, because each segment is different in terms of its users and equipment, its products are helpful to all of the different segments.
  22. 22. Product Innovation o Make products as per the needs of the customers. o Customized baby oil as per Indian consumer’s requirements. o As per Indian preference providing fragrances in soaps / powder etc.
  23. 23. Pricing Promotional & Pricing Strategy Advertising o On parity with competition Johnson and Johnson tries to bring new products in a new market so that their marketing doesn’t leave the race. For economic value determining the products or services. Creation of tiered offerings to drive growth and margin. Using price analytics to identify opportunities for policy and process change. Managing negotiations to avoid the “price trap”.
  24. 24. Conclusion o Every day, many people enjoy the products and benefits of Johnson and Johnson. o The ethical practices of this brand is leading to a strong brand however they should also focus on customers as well as on product development. o I have also concluded for this brand that research and develop a brand through supply teams and partnership. o Johnson and Johnson is the 2nd largest player in Dabur India Ltd with Kimberly-Clark Corporation in third place
  25. 25. Thank you