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New Marketing New Branding

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anand unnithan
anand unnithan

Where is the branding practice heading to, some thoughts. A presentation made at a seminar at School of Management Studies, Cochin University of Science and Technology, Kochi 22, Kerala, India

BusinessActualités & Politique
1  sur  15
The new marketing and the New BRAND
[object Object]
The world is complex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confused Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confused Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confused Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confused marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confused marketer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Primitive Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brands ,[object Object],[object Object],[object Object],[object Object]
Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hollow Brands / Virtual Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hollow Brands / Virtual Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hollow Brands / Virtual Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linguistic Determinism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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New Marketing New Branding