The much required SWOT Analysis - for Self and for Organisation

2. What is SWOT Analysis?
 SWOT Analysis is an important planning
tool that helps a Person or an Institution
identify, in a systematic and organized way,
its internal strengths/weakness
 Helps it match these strengths/weaknesses
with the opportunities or threats in the
environment.

3. What is Organization’s SWOT ?
S W O T for a organization’s strategy to
be well conceived, it must be matched
to both
 Taking advantage of its internal
strengths while defending against its
weaknesses
 Identifying the best market
opportunities and minimizing external
threats to its well-being

4. Identifying Resource Strengths
and Competitive Capabilities
a A strength is something a firm does well or a characteristic that
enhances its competitiveness
e Valuable competencies or know-how
V Valuable physical assets
V Valuable human assets
V Valuable organizational assets
V Valuable intangible assets- e.g. “Image”
V Important competitive capabilities
I An attribute that places an organization in a position of
competitive advantage
c Alliances with capable partners

5. Identifying Resource Strengths
and Competitive Capabilities
Resource strengths and
competitive capabilities are
competitive assets !

6. Identifying Resource Weaknesses
and Competitive Deficiencies
a A weakness is something a firm lacks, does poorly, or a
condition placing it at a disadvantage
c Resource weaknesses relate to
r Deficiencies in know-how or expertise or competencies
D Lack of important physical, organizational, or intangible
assets
a Missing capabilities in key areas
Resource weaknesses and deficiencies are
competitive liabilities !

8. SWOT Analysis: What to Look For
Potential Resource Strengths
Potential Resource Weaknesses
Powerful strategy
Strong financial condition No clear strategic direction
Strong brand name Obsolete facilities
image/reputation Weak balance sheet; excess debt
Widely recognized as market Missing some key skills/
leader competencies
Higher overall costs than rivals Internal operating problems
Proprietary technology Falling behind in R&D
Cost advantages Weak marketing and
Strong communications communications skills
Product innovation Too narrow product line
Good customer service
Better product quality
Alliances or JVs

9. SWOT Analysis: What to Look For (Cont)
Potential Resource Threats
Potential Resource Opportunities
Entry of potent new competitors
Serving additional “customer” Substitute products or services
groups Slowing market growth
Expanding to new geographic areas Adverse shifts in political or
Expanding product line economic conditions
Transferring skills to new products Costly new regulations
or services Growing leverage of customers or
Vertical integration suppliers
Take market share from rivals Reduced buyer needs for product or
Alliances or acquisitions services
Openings to exploit new Demographic changes
technologies
Openings to extend brand
name/image

10. Tools for Strategy Formulation
SWOT ANALYSIS
Internal Strengths Weaknesses
External Opportunities Threats

13. Build on your
Strengths
Recognise your
Weakness
Evaluate your
Opportunities Research your
Threats

14. Tools for Strategy Formulation
T SO Strategies: Use strengths to take advantage
of Opportunities
o WO Strategies: Overcome weaknesses to take
advantage of Opportunities
a ST Strategies: Use Strengths to avoid Threats
S WT Strategies: Minimize Weaknesses and avoid
Threats

15. Do your SWOT Analysis
 Identify Traits within yourself.
 Synergize your traits with people traits.
 Do not let a particular trait dominate your
style.
 Build on your Strengths, Dilute your
Weaknesses, Exploit the Opportunities,
Avoid the Threats.

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