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Social Media Presentation

  1. “...our experience of the web is affecting our real world institutions and behaviours, for inevitably we carry off the Web the lessons we learned from it...that’s why the web, for all its technological newness, feels so familiar to us. The web is a return to the values that have been with us from the beginning.” – ‘Small Pieces, Loosely Joined’, David Weinberger (2002)
  2. contribute purposefully for a common goal
  3. allow users to generate their own content
  4. Quick implementation; no/low technical requisites
  5. Easy update and management of content
  6. Suite of powerful social tools for administering social groups as well as encouraging participation
  7. Better familiarity, awareness & involvement of client
  8. Increased sharing of multimedia to educate/ entertain/ enlighten on brand in diverse ways
  9. Rapid announcement of events, competitions, promotions, accomplishments to group or individual
  10. Rapid dissemination of information to manage brand reputation/ credibility & aid crisis resolution
  11. Opportunity to gain new customers through groups
  12. Gain direct insight into customer experiences; allowing them to influence the product/ service development process
  13. Initiate conversations on topics related to the products/ services or even industry as a whole
  14. Engage in a continual public or private dialogue with customers to provide support and advice for the product/ service
  15. 51% of users consume videos weekly
  16. Very frequent updating of content: often very subjective in nature
  17. Blogs publishers bypass converting to website; become blogsite
  18. 4 in 5 bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).
  19. Company information or gossip and everyday retail experiences are fodder for the majority of bloggers.
  20. Used by more than 13% of UK professionals
  21. Don’t try to conquer the network! Social media networks don’t need, or want, winners and losers, or overt competitiveness.
  22. Don’t try to exist on EVERY social network! Careful selection of media platforms in conjunction with your website is crucial. Plus, they become too much to manage for very little in return.
  23. Do provide social tools! Blocking them on a social network means your building just a static web page.
  24. Use social media holistically, as part of a marketing/ PR strategy or campaign – exclusive reliance on them will not yield your expected results.
  25. Be fully aware of T&Cs of your social network. Remember, your using social media for business goals, not masquerading as an individual user.
  26. Offensive/ Inappropriate language
  27. Offensive/ Inappropriate photos, video, audio
  28. ‘Flame Wars’ user arguments & group in-fighting
  29. Political/ Socially charged/ offensive commentary
  30. Censorship of content: too much casual censorship destroys integrity of network, free speech & expression denied, users go elsewhere
  31. Measuring returns on Social Media: Comprehensive ‘Google Analytics’ style metric package doesn’t yet exist – need to construct your own metrics as well as make best use of existing tools
  32. Discussion, feedback
  33. Social Media managment role