Decovisual Group is an Indonesian Creative Agency Holding Company, established in 2008 in Jakarta. Today, Decovisual Group has 4 subsidiaries of business units: 2++|TooPlusPlus, 7Laps, Al9oritma, and RumahDIGITAL. Our expertises are Branding Identity, Print Design, Commercial Photography and Digital Strategy.

1. THE
JOURNEY
BOOK

2. THE JOURNEY BOOK 4
CHOOSE
YOUR
JOURNEY
Who We Are/What We Do
Why Us?
Brand Development
Brand Identity
Event Identity
Brand Experience
Print Design
Digital Strategy
Corporate Pictures
Print Ad Photography
Digital Imaging
Videography
How We Do It?
Our Clients
Contact
4
6
8
10
12
14
16
18
20
22
24
26
28
34
36

3. THE JOURNEY BOOK 6
WHO WE ARE/
WHAT WE DO
Founded in 2008, DECOVISUAL
GROUP is a holding company
for 2++|TooPlusPlus, 7Laps,
Al9oritma, and RumahDigital.
DECOVISUAL GROUP is consisted
of under 40ies experienced
talents who would impart their
knowledge and wisdom to our
under 30ies yet high-spirited and
energetic creatives.
We help various corporations and
organizations with one vision:
to encourage them and their
customers into profitable mutual
interaction and evolve their
brand to realize its potential.
specializes in Branding and Design:
Brand Development
Brand Identity
Event Identity
Brand Experience
Print Design
specializes in Visual Imaging:
Corporate Pictures
Print Ad Photography
Digital Imaging
Videography
specializes in Digital Strategy
& Web Development
specializes in Software Developer
& System Architect

4. THE JOURNEY BOOK 8
WHY US?
Most companies put this section in the end. Not us. We
don’t want to waste your time. We want you to know why
you should pick us, and we want you to know now.
So, why us?
Good question.
At least, there are several reasons why you should rely on
us:
We can probably list down a hundred more reasons why
you should pick us, but it all really comes down to this:
because we listen.
We care about you and we value your needs and your
resources more than any other branding firms would ever
do. We handle your business like it’s our own.
Over our experience of seven years and counting, we have
had more than 90 clients. Never have we disappointed a
single one.
And we don’t intend to start now.
All-In-One
You don’t have to run around looking for other
service companies. Need Digital Strategy?
Here you go. Need photography? Ta-dah. No,
seriously. We make your life easier.
Value
For once, you don’t have to choose between
quality and price. Proven result and
economical value, we have both.
Flexibility
From small scale projecs to more complex
projects, from a 1-day to 1-year projects, we
handle those with full of love and commitment.

5. THE JOURNEY BOOK 10
brand development
BRAIN TO WIN.
CASE STUDY:
INNSULA’ HOTELS & RESORTS
InnSula’ Hotels & Resorts is a group and brand-new hospitality
management company based in Indonesia, which offers end-to-
end hotel development and management services in 3 and 4 star
segments of hotels and resorts.
CHALLENGE:
The brand should reflect the brand substance “affordable luxury”
in the formal and neutral manner, since the brand architecture
will be full of layered hospitality units; hotels, resorts, residences,
villas, and its below-tier class; InnSula’ Xpress. The units will be
individually different in visual executions with the emphasize on
location’s local character.
SOLUTION:
Our approach is to create an understated and mainstream identity
yet bold and direct visuals language. It gives a memorable and
straightforward message to the viewers, it also keeps the brand
with neat, corporate-look, formal and neutral character, ready to
be in-pair with the local flair and will be matched with the Units’
individual sub-brands.
Some people excel in design and arts; some excel
in logic and business. Our team has a healthy
mixture of both. We like to think of ourselves not
as a pure branding/design firm, but more as a
business-driven one.

6. THE JOURNEY BOOK 12
CASE STUDY:
ARGHA
PT Argha Karya Prima Industry Tbk (AKPI) is the pioneer and
leading Plastic Film manufacturer in Southeast Asia.
CHALLENGE:
AKPI wanted the new identity should bridge their past value and
future’s optimism. The new identity should represent the industry
stereotype but also bring fresh yet corporate-look visualization.
SOLUTION:
We propose name changing from AKPI to “Argha”, introduces new
logo which represents the plastic-transparent-look which also
symbolizes their values, and change the whole corporate brand’s
touchpoints for new look and feel.
brand identity
DISCOVERING YOU.We make sure your customers perceive you
the way you want them to. From name, logo,
to look and feel, we help you discover your
identity.

7. THE JOURNEY BOOK 14
event identity
SHOUTING
THE SHOWS.
CASE STUDY:
INDONESIA INTERNATIONAL MOTOR SHOW
The 21st Indonesia International Motorshow 2013 in one of the
top-three biggest International Automotive Show in Asia. In the
2012, Dyandra Promosindo as the Event Organizer set bid for the
event identity, and 2++|TooPlusPlus have succeeded to win the
bid.
CHALLENGE:
The event identity should reflect a thematic message for this year
event ( smart, vehicle, mobility) also to bring the optimistic, fresh
yet established manner in the whole identity touchpoints.
SOLUTIONS:
Our approach is to put a strong yet subtle tone, which cause
modesty and impacting the whole touchpoints by using bright
tertiary colors and well-rounded form. The simplified automotive
icons is used carefully to show the core event as well as to show
the vivacity and importance of the event.
Mass are heterogenic, but message is individual.
We transfer your business events into a tangible
information powerhouse; from the identity,
marketing tools, sign system, certification and
identification, online strategy and more.

8. THE JOURNEY BOOK 16
CASE STUDIES:
THE BNB HOTELS
PT Panorama Tirtawisata Tbk is the leading integrated travel
services in Indonesia, now is opening its budget-concious trendy
chain hotels through Panorama Hotel Management
CHALLENGE:
The BnB Hotels should represent its segment whille keep on
maintaining its contemporary, stylish, and dynamic looks, as well
as the economical production of brand touchpoints
SOLUTION:
The identity is a bold, daring and symbolic visual. The Symbol itself
is derived from the simplify form of pillow, tea-cup, crescent, and
smile, as symbolization of its core business and the industry.
brand experience
THE BEST THINGS
IN LIFE ARE NOT
THINGS, THEY ARE
EXPERIENCES.We conceptualize and design the extension
of your brand and we make sure your
brand experience stays consistent in every
single one of them, no matter what the
medium is.

9. THE JOURNEY BOOK 18
print design
THE TANGIBLE
MESSENGER.
CASE STUDIES:
CIPUTRA ARTPRENEUR CENTER
Ciputra Artpreneur Center (CAC), with an area of approximately
10.000 sqm, is the place dedicated to art and comprises of an
art museum, exhibition halls, international standard theatre, and
multifunction rooms, and other supporting facilities located in the
top floor of Ciputra World Jakarta Mall. CAC aims to become an
incubator partner for Indonesian artpreneurs; cultural, intellectual
supporter and Indonesian human resources empowerment.
CHALLENGE:
The Brand Creative Platform should convey the essense of CAC
as an “Art Center with Entrepreneurship Soul”, it should bridges
between art and business, between imagination and rational,
bend into well-built pack.
SOLUTIONS:
Our approach is to give a single visual form which has been
familiar for even business world; strokes of brushes. This is an
iconic visual for painting. The strokes will encompass and cover all
pages as well as all major headlines in prints or websites.
Brochures and catalogs, fliers and visual aid;
designed to better your company’s image and
effectively communicate what you offer.

10. THE JOURNEY BOOK 20
CASE STUDIES:
PRAMBORS FM
Prambors is a commercial radio network based in Jakarta,
Indonesia. Founded in 1971, it was one of the earliest radio
stations. Its purpose is to play pop music for teenagers.
CHALLENGE:
Despite being aimed at teenagers, Prambors didn’t fully utilize
their online presence. Their website was suboptimal and updated
infrequently. A quick Google search of “Nycta Gina” (which was
arguably the most popular broadcaster in Prambors) didn’t even
list Prambors’ website in the Google search result.
SOLUTION:
A radio website aimed at teenagers should have a dynamic and
bubbly impression. We conducted a thorough research over eight
competitors’ website and 900 Prambors listeners to grasp what
the audience expect from a radio’s website.
Our approach was to recreate Prambors’ old website into a neat
and easy-to-navigate website for teenagers. We kept yellow
(which was Prambors’ main corporate color) as the main color of
the website and restructured every content to be more intuitive.
digital strategy
WEBBING YOUR
VIRTUAL PRESENCE.In this digital age, online
presence is something
irreplaceable. We make
sure yours is an astounding
experience your customers will
never forget.

11. THE JOURNEY BOOK 22
corporate pictures
SPEAKS CLEAR,
LOOKS NICE.
CASE STUDIES:
SHANGRI-LA HOTELS AND RESORTS
Shangri-La Hotels are five-star luxury hotels located in premier city
addresses across Asia Pacific, North America, the Middle East, and
Europe. Currently, Shangri-La has two hotels in Indonesian major
cities: Jakarta and Surabaya.
CHALLENGE:
The major challenges are limited timeframe to shoot the locations
and to maintain the consistency of looks and feel according to
Shangri-La Hotels and Resorts’s style; it should has the Shangri-
La’s luxurious and sincerity ambience.
SOLUTION:
We maximized the limited timeframe with our smart methods on
photography techniques and as a Brand Consultant, it is easy for
us to embody the Shangri-La’s brand guideline.
Pictures speak millions meanings, yet its goal is
singular: your image. We deliver the best of visual
imagery through photography for your corporate
perusal.

12. THE JOURNEY BOOK 24
CASE STUDIES:
3M
3M, formerly known as Minnesota Mining and Manufacturing
Company, is an American corporation producing over 55,000
products. In Indonesia, one of 3M’s most prominent products is
car-care, specifically window films.
CHALLENGE:
In creating this window films ad, the clients specifically requested
two tones: stinging hot in the outside and chilly cool in the inside.
Moreover, the clients also wanted to retain the warm interaction
between the people in the ad.
SOLUTION:
In order to create the simultaneously hot outside yet warm-and-
chill inside, we utilized several photography techniques, mainly
retouching the images in multiple ways to amplify the contrast
between outside and inside.
The resulting image is a crisp clear-cut distinction between
scorching hot environment outside and a chill one inside,
separated only by a 3M’s window film. This ad successfully
conveys what 3M has to offer to its customers.
print ad photography
SEDUCING SENSES.The best idea in advertising should be conveyed into visual
imagery; detailed, precisely and creatively. Our expertise in
photography and digital imaging brings imagination into
real visualization, ready to catch your attention.

13. THE JOURNEY BOOK 26
digital imaging
PICTURE PERFECT.
CASE STUDIES:
POLYCORE
Polycore is a Singapore-based optics manufacturer. They’re located
in Singapore, Indonesia, Hong Kong, Netherlands, and USA. Their
main product is sunglasses.
CHALLENGE:
This case is similar to the above case study: 3M. Polycore wanted
an image that’s contrast between the tropical environment
outside and a cool shady eyewear.
SOLUTION:
Polycore only provided us with a picture of the girl, so we had to
improvise by utilizing several photography alteration techniques.
We implemented 3D-imaging in order to create the dry savannah
complete with the street signs. As for the second image, we
had to use digital imaging to enhance both the outside tropical
impression and the inside shade. The resulting image shows
a contrast bright outside environment and a cool, shady, and
glareless eyewear.
For sure, we create visible entities, from nothing
to something. We create creative and imaginative
minds into pleasing eyes objects through photo
and computer-generated techniques.

14. THE JOURNEY BOOK 28
CASE STUDIES:
LINDE
PT. Linde Indonesia, a member of The Linde Group, is the
leading industrial gas supplier in Indonesia since 1971. PT. Linde
Indonesia manufactures and distributes industrial, specialty and
medical gases, and provides a range of related services including
the installation of gas equipment, pipelines, on site plants and
associated engineering services
CHALLENGE:
Linde wanted the Video Profile represent the visualization of local
values as well as an internationalization of the global profile.
They wanted that the Group’s profile blend harmoniously with the
Indonesian branch’s section in the profile.
SOLUTION:
We incorporate the local section in the intro and the end of
the profile, also blend the whole Global section into local shots
section.
videography
AND, ACTION!Corporate internal, advertising, or Youtube
videos; we make sure your message gets
across in aesthetically beautiful videos.

15. THE JOURNEY BOOK 30
HOW WE
DO IT?
We’re not wizards.
When clients come to us, we don’t just sit down, wave a
magic wand, and magically solve our clients’ problems.
Our methodology consists of four general steps before
finally arriving in each of our work that you observed
before earlier.
INSPECT IDENTIFY INSPIRE IMPLANT

16. THE JOURNEY BOOK 32
PHASE 1 PHASE 2
We sit down, we look, and we listen to you,
your competitor, and your market. We find the
gap among your competitors and find out what
the market really needs. We make sure we fully
understand your situation.
Using the information from our research, we
discover your identity and we develop what
makes you, you. We develop your unique selling
points and make sure to set you apart from your
competitors.
STAGES
1. Develop: Time frame and work plan
2. Interview: Learn about what you want and
specify your needs.
3. Interview: Examine your vision, mission, and
goals.
4. Evaluate: Audit your existing brand.
5. Research: Extensively study your competitors.
6. Research: Comprehensive survey of market
DELIVERABLES
1. Time Frame and Work Plan
2. Brand Audit Report
3. Research Report
STAGES
1. Brainstorm: Unique Selling Points
2. Brainstorm: Vision and mission
3. Develop: Positioning platform
4. Synthesize: Brand brief
DELIVERABLES
1. USP Proposal
2. Positioning Proposal
3. Vision Proposal
4. Naming and Tagline Proposal (3 revision)
IDENTIFYINSPECT

17. THE JOURNEY BOOK 34
PHASE 3 PHASE 4
We bring life to your newfound identity by
beautifying your vision into tangible assets, such
as: naming, logo, tagline, and look and feel. And
as always, we also make sure your brand stays
consistent in each of its extension.
These tangible assets should be applicable and
send the same message over all of the mediums.
These should be coherent and consistent to set
the Brand as we expected on the 1st Phase
STAGES
1. Research: Analyze your competitors’ visual
identity
2. Brainstorm: Color, tone & manners
3. Brainstorm: Look and feels
4. Develop: Logo and other visual identities
DELIVERABLE
Visual Identity Proposal (3 revisions)
STAGES
1. Implement: Apply new found identity into brand
extensions
2. Develop: Design marketing collaterals
3. Develop: Marketing strategies
DELIVERABLES
1. Brand Manual Guidelines
2. Marketing Strategy Proposal
INSPIRE IMPLANT

18. THE JOURNEY BOOK 36
OUR CLIENTS
Automotive
3M Autofilm
PT. 3M Indonesia
Communications &
Information Technology
Acer
PT. Acer Indonesia
Asia Cellular Satellite (AceS)
PT. Pasifik Satelit Nusantara
Samsung
PT. Samsung Eletronics Indonesia
Smart Telecom
PT. Smart Telecom
Pasifik Satelit Nusantara
PT. Pasifik Satelit Nusantara
Contractor & Construction
Geolog
PT Geolog Indonesia
Multikon Group
PT. Multibangun Adhitama Konstruksi
Multindo
Group of PT. Multibangun Adhitama
Prime Engineering
PT. Prime Engineering Indonesia
Consultant Services
Earthline
PT. Earthline
Experd
PT. Sarana Exhirindo
Griya Remiza
PT. Griya Remiza
TataWastuAsia
PT. Tata Wastu Asia
Energy & Mining
AGGI
Asosiasi Gas Industri Indonesia
AWE
Australian Worldwide Exploration Terumbu
NZ Ltd
Kideco
PT. Kideco Jaya Agung
KKE
PT. Kalimantan Kutai Energi
Step Oiltools
PT. Step Oiltools Indonesia
Pertamina
PT. Pertamina (Persero)
TOTAL Lubricants
PT. TOTAL Oil Indonesia
Events and Organizer
Dyandra Promosindo
PT. Dyandra Promosindo
Fast‑Moving Consumer
Goods
3M Scotchbrite
PT. 3M Indonesia
Casablanca Body Mist
PT. Priskila Prima Makmur
Enjoy Seafood
PT. Prima Pangan Madani
Kopi Luwak Nusantara
PT. Kopi Luwak Nusantara
Futami Tea
PT. Futami Food & Beverages
Mie Kremezz
PT. Tiga Pilar Sejahtera Food
Pepsodent
PT. Unilever Indonesia
Purbasari Cosmetics
PT. Gloria Origita Cosmetics
Rudy Hadisuwarno
PT. Rudy Hadisuwarno
Sofie
PT. Fabindo Sejahtera
Sariwangi
PT. Unilever Indonesia
Tropicana Slim
PT. Nutrifood Indonesia
Tissue Tessa
PT. Graha Kerindo Utama
Financial Services
Bank of China
PT Bank of China Limited
Bank Kesawan
PT. Bank Kesawan, Tbk
Bank Mandiri
CIMB Niaga Auto Finance
PT. CIMB Niaga Auto Finance
Rabobank
PT. Bank Rabobank International Indonesia
Prudential Indonesia
PT. Prudential Life Assurance
Tugu Pratama Asuransi
PT. Asuransi Tugu Pratama Indonesia
Food & Beverage
Aerofood ACS
Garuda Indonesia Group
Glass House Café
Glass House Café Jakarta
Kaffein
PT Panorama Food & Retail
McCafe by McDonald
PT Rekso Nasional Food
PFR
PT. Panorama Tirtawisata, Tbk.
Sukasuki
PT Panorama Food & Retail
The Jungle Restaurant
Al Bahja Group Ltd, Oman
Healthcare
& Pharmaceutical
Biolysin
PT. Bernofarm
International SOS Indonesia
PT. Asih Eka Abadi
Pil KB Andalan
PT. Harsen Laboratories
Home Furnishing
& Office Systems
Be MyBean
PT. Heksa Sumber Mitra
Decorous Contract
PT. Dekorindo Selbytra Nugraha
Decoroustoo
PT. Decorous Mitra Selaras
Dinamika
PT. Dinamika Sistem Modular
ID-Form
PT. Ideal Formica Purnatata
Mokka Living
PT. Griya Remiza
Selda
PT. Standar Agung
Home Appliances
Tupperware
PT. Tupperware Indonesia
Hospitality & Tourism
Al Bahja Resort & Spa
Al Bahja Group Ltd, Oman
Artotel Hotels
PT. Artotel Indonesia
Gran Melia Jakarta
PT. Suryalaya Anindita International
Hotel Kristal
PT. Hotel Kristal
InnSula Hotels & Resorts
PT. Trimegah Innsula
Shangri-La Hotel, Jakarta
PT. Swadharma Kerry Satya
Shangri-La Hotel Surabaya
PT. Saripuri Permai Hotel
Shangri-La Residences, Jakarta
PT. Estetika Binagriya
THE BnB Hotels
PT Panorama Hotel Management
Foundation & Non Profit
Ciputra Artpreneur Center
PT Citra Art Manajemen
Indonesian International Education Foundation
(IIEF)
Yayasan Pendidikan Internasional Indonesia
Prasetiya Mulya Business School
Yayasan Prasetiya Mulya
USAID - Prestasi
USAID and Yayasan Pendidikan Internasional
Indonesia
Land & Property
Shangri-La Residences, Jakarta
PT. Estetika Bina Griya
Sinar Mas Land
PT. Duta Pertiwi
Regatta Jakarta
PT. PT Dharmala Intiland,
PT. Global Ekabuana
Kemang89 Building
PT. Dekorindo Selbytra Nugraha
Law & Legal
ABNR Law
Ali Budiarjo, Nugroho, Reksodiputro Law
Assegaf Hamzah & Partners
Assegaf Hamzah & Partners Law
Ignatius Andi Law Office
Ignatius Andy Law Firm Office
Lubis, Santosa & Maramis
Lubis, Santosa & Maramis Law Firm
Travel, Transportation & Logistic
Airfast Indonesia
PT. Airfast Indonesia
Angkasa Pura 2
PT. Angkasa Pura II (Persero)
Antatour
PT. Anta Express Tour & Travel Service Tbk
TNT
PT. TNT Indonesia
Vayatour
PT. Vayatour
Manufacture
Argha
PT. Argha Karya Prima Industry Tbk
Linde
PT. Linde Indonesia
Wincor Nixdorf
PT. Wincor Nixdorf Indonesia
Music & Entertainment
Java Musikindo
PT. Java Musikindo Plus
Fashion & Personal Equipment
Polycore Singapore
Polycore Optical Pte Ltd
Since the
establishment of
DECOVISUAL GROUP
in 2008, through
our subsidiaries,
we have created
a very diverse
portfolio, from
small business
startups to large
international
corporates.
Next is a list
of clients by
the industry in
alphabetical
order.

19. THE JOURNEY BOOK 38
NOT
CONVINCED
YET?Ask us for a detailed inquiry on
what do you want to know, and we
promise that will spill the beans!
PT Decovisual Indonesia
Jalan Adiyaksa 9 No. 9
Lebak Bulus
Jakarta 12440
Indonesia
Tel> +6221 766 0515
+6221 3170 9988
Fax> +6221 766 0515
E-mail>
clientservice@decovisual-group.com
Websites>
www.decovisual-group.com
www.tooplusplus.com
www.7laps.com
www.al9oritma.com

20. Copyright © Decovisual Group 2014
COPYRIGHT NOTICE: All images, photos and original text on this print material are copyright and may not be used in any way without prior
written permission. All photos and illustrations on this material are by Decovisual Group.