3. BUCURESTI MALL
• SHOPPING CENTER PROFILE:
• Bucuresti Mall offers to its visitors large variety of fashion with its over 140 stores, entertainment and
restaurant options.
• Parking : 1850 (750 underground) parking places
• 700 sqm events/exhibition area
• 24 H security• 24 H security
• Open 365 days between 10 a.m.-10 p.m.
•CUSTOMER PROFILE:
• 35.000 Weekdays – 45.000 Weekend Traffic
• 60% of the visitors are coming more than once a week.
• 28% visitors are spending between 2-3 hours/visit and 24 % are spending between 1-2 hours/visit.
• 43% has its own/family’s car.
• 52% Female, 48% Male
• 61% is between 18-40 years old.
• 47% is earning over 1700 Ron and %36 is earning between 800 RON
• 69% university/post university graduates
4. WHY TO ADVERTISE YOUR BRAND IN
BUCURESTI MALL?
Flexible
Advertising
Options
Landmark for Bucharest
Selective
Target Market
Automatic Traffic
Counting Systems
7/24
technical
support
Located in on of the
most populated area,
sector 6
Located near
Anchor Plaza,
A class office building
Landmark for Bucharest
High Visibility
5. • Brand Awareness campaigns
• Direct Sales Activities
ADVERTISING OPPORTUNITIES
• Direct Sales Activities
• Promotions
• BTL campaigns
• Sponsorships to events
• Car Exposures
• Parties, events, cocktails, exhibitions
7. Mock-Up Atrium
ADVERTISING OPPORTUNITIES
Definition:
Technical Specifications:
Rate Card:
Bucuresti Mall has one central cupola, the Atrium, in which 3D
objects or double-face banners can be hanged-up.
Maximum height = 6 meters, Max Weight: 500 kg*
Rent price: 15.000 Euro/month, Christmas-Easter : 17.000
Euro/month
8. CUPOLA ESCALATORS
Definition:
Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/month
The price does not include montage, de-montage and printing costs and VAT. Final
costs will be determined after the layout delivery.
Technical Specifications
Total Brandable Area: 204 sqrm
Definition 6 escalators are covering the central part of the Atrium.
9. CUPOLA BALUSTRADES
Definition:
Rate card
Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month
The price does not include montage, de-montage and printing costs and VAT. Final costs will be
determined after the layout delivery.
.
Technical Specifications Total Brandable Area: 194 sqrm
Definition
In the Atrium, 3 levels of balustrades are available for branding.
10. EXTENSION ESCALATORS
Definition:
Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/month
The price does not include montage, de-montage and printing costs and VAT. Final
costs will be determined after the layout delivery.
Technical Specifications
Total Brandable Area: 138 sqrm
Definition 4 escalators are covering the central part of the Rotonda
11. EXTENSION BALUSTRADES
Definition:
Rate card
Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not
include montage, de-montage and printing costs and VAT. Final costs will be determined after
the layout delivery.
Technical Specifications Total Brandable Area: 68 sqrm
Definition
In the Extension, 2 levels of balustrades are available for branding.
12. PARKING TRAVELATOR
Definition:
Rate card
Rent price: 7.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does not
include montage, de-montage and printing costs and VAT. Final costs will be determined after
the layout delivery.
Technical Specifications Total Brandable Area: 90% of total surface
Definition 2 Escalators for underground parking area
13. ATRIUM BACKLIT
Definition:
Rate card
Rent price: 9.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does not
include montage, de-montage and printing costs and VAT. Final costs will be determined after
the layout delivery.
Technical Specifications Dimensions: 6*2.6 m each
Definition On the superior part of the atrium, there are 4 back-illuminated panels
14. LIGHT FRAME
Definition:
Rate card
Rent price: 700 Euro/month , Christmas- Easter 800 Euro/month. The price does not include
montage, de-montage and printing costs and VAT. Final costs will be determined after the
layout delivery.
Technical Specifications
Dimensions: 07*1m each
Visual: 0.62m x 0.92m
Print: 0.65 x 0.95m
Definition 96 light frames on columns are spread on all levels of the building following the traffic flow
15. ELEVATORS
Definition
Technical Specifications
Rate card
Two public elevators
Total Brandable Area: 50% of total surface
Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not
include montage, de-montage and printing costs and VAT. Final costs will be determined after
the layout delivery.
16. PROMOTIONAL STANDS
Definition
Technical Specifications
Rate card
Promotional stands to be placed in the common area with one promoter near the stand
Dimensions: from 1sqm till 4sqm
Rent price 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not
include montage, de-montage and printing costs and VAT. Final costs will be determined after
the layout delivery.
17. SAMPLING
Flyers distribution and sampling
Definition
Rate card
Flyers distribution and sampling are possible any day of the week.
55 Euro/h/promoter , Christmas- Easter 65 Euro/h/promoter
Flyers distribution and sampling
18. SPEAKER ANNOUNCEMENT
Definition
Technical Specifications
Rate card
There are two possibilities to use the audio system inside the building:
A. Broadcasting radio spots
B. Info Desk speaker announcements
55 Euro/spot , Christmas- Easter 65 Euro/spot
30 second spot
19. CAR EXPOSURE
Definition
Technical Specifications
Rate card
More cars can be exposed in Etam corridor, G’Market corridor, Swatch corridor.
Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month
Max. 6 sqm
20. FLAGS
Definition
Technical Specifications
Rate card
21 pieces of fix flags are posted in Atrium.
Rent price: 7.000 Euro/month , Christmas- Easter 8.000 Euro/month. The price does not include
montage, de-montage and printing costs and VAT. Final costs will be determined after the
layout delivery.
Dimensions: 0.8*2 m
21. PARKING CITY LIGHTS
Definition
Technical Specifications
Rate card
7 pieces of two faces, city lights, installed in the entire back parking area
Rent price: 800 Euro/month/piece , Christmas- Easter 900 Euro/month/piece. The price does
not include montage, de-montage and printing costs and VAT. Final costs will be determined
after the layout delivery.
Dimensions: 1.1*1.6 m
22. MESHES
Definition
Technical Specifications
Rate card
4 locations of meshes,2 on Dudesti façade and 2 on Vitan entrance are at client’s disposal.
Rent price: 15.000 Euro/month/piece , Christmas- Easter 17.000 Euro/month/piece. The price
does not include montage, de-montage and printing costs and VAT. Final costs will be
determined after the layout delivery.
Dimensions: 8*10m or 15*10m
23. BACKLIT
Definition 7 backlits in the parking area
Technical Specifications
Rate card
Dimensions: 6*3m
Rent price: 1.500 Euro/month/piece and 2.000 Euro/month/piece Christmas and
Easter. The price does not include montage, de-montage and printing costs and VAT.
Final costs will be determined after the layout delivery.
24. OUTDOOR PRISMS
Definition
Technical Specifications
Rate card
2 outdoors prisms located in the parking area
Rent price: 5.000 Euro/month/piece , Christmas- Easter 7.000 Euro/month/piece. The price
does not include montage, de-montage and printing costs and VAT. Final costs will be
determined after the layout delivery.
Dimensions: 3*2m
25. PLASMAS
Definition
Technical Specifications
Rate card
• A joint venture between Monopoly and Bucuresti Mall, a network designed to
bring digital communication, useful information, and advertising spots.
• 106cm diagonal
• 1.30 euro/30 sec spot/ 2400 spots/month
26. Contact person:
Anda MarinescuAnda Marinescu
Advertising Manager
E-mail: andamarinescu@anchorgrup.ro
Phone: 0727.395.333
fax: 319.50.51
*All the dimensions from this presentation are approximately
