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From an Idea to an iOS App
1. From an Idea to an iOS App
Andrei Radulescu
Co-Founder & CTO
SayHappyBirthday
andi.radulescu@gmail.com
@andiradulescu
0744 264 358
Mobile Apps Meetup 16/05/2013
2. 1. The Idea
What Is The Value Of An Idea?
The value of the idea alone is:
nothing
zero
zip
Nada
Don’t keep your idea secret
You should talk about it to almost anyone who will listen
3. Benefits of talking to people
You’ll get suggestions for improvements
You’ll discover flaws
You’ll learn a lot more about the sector/industry.
You’ll learn about competitive products that exist or are
being built
You’ll refine your sales and investor pitch
You might even discover your idea is a bad idea
4. 2. Motivation
Build an app as a hobby
Build an app to make loads of money
Build an app because you have too much money and
you want to spend it
Build an app to change the world - entrepreneur
5. 3. People
An app is not a one man show.
Talk about your idea passionately! Others might like it and
work with you as co-founders
Build a completely dedicated team:
programmer, designer, business person
Make your app noticeable! From icon to UI/UX, your app
should be scream Download me!
6. Some quotes from Quora
“Developers will only work for free if they have a strong
connection or affection to the project or you as an
initiator”
“Paying a programmer will get you more attention”
“Producing an app isn't hard – marketing is harder”
7. 4. Tech
Native app vs HTML5 vs hybrid app
Why go native?
A lot of frameworks/APIs/SDKs
Faster than any web or hybrid app
Most reliable and most responsive experience to users
8. 5. Business Model
99 cents is the new free!
Free
Premium: buy once, use forever
Freemium: giving away service to users and making
money when some opt to pay for additional features
11. 6. Prototyping
Use a prototyping tool (InVision, Fluid UI, Prototypr)
Make small increments
Use analytics (Heatma.ps, Google Analytics, Flurry)
Use tools that ease your life (TestFlight, NewRelic)
Iterate, iterate, iterate
Launch faster
12. 7. Launch and Marketing
Airbnb had 3 launches until it hit success
Some tips:
Have an awesome landing page and drive traffic to it
Get “Featured” by Apple
“Make an amazingly great product and charge money for
it” – Phil Libin
https://www.udemy.com/startup-and-go/ - Founder Institute
- fi.co
13. Back to .. The value of an Idea
The value of the idea alone is nothing, zero, zip, nada
When you combine an idea with a great team and
execution, it can start to have potential
But the real value remains zero, until it gets
tested/evaluated by real customers
Last tips:
Build for yourself
Hire smarter people than you
15. BirthdayCards iOS App
Facebook SDK for
login, friends and
share
Backend done in
Rails and hosted on
Heroku
We are building a
mobile first
distribution platform
for interactive
birthday cards
Addressed to end
users and brands
16. BirthdayCards iOS App
A new generation of
cards, online &
mobile cards that
are interactive
Addressed to end
users and brands
You can customize
any element of the
card and send it by
facebook or e-mail
17. BirthdayCards iOS App
It’s interactive, not
static – “it’s not the
same gif” for
everyone
Themes are very
different, made by
very talented
illustrators, that we
promote
http://www.fastcompany.com/1659121/evernote-ceo-phil-libins-3-steps-freemium-success---Premium: for utilities apps or one time only use appsFreemium: for services or long term use apps