Rethinking Fashion's Transparency Gameplan

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Presentation prepared for the H&M Transparency Day. The presentation focused on engineering social influence on the demand side as the key factor in building a viable, desirable, and feasible transparency strategy.

Direction et management

Rethinking fashion’s transparency gameplan
H&M Transparency Day Hack, Los Angeles, November 15th 2018
@andjelicaaa

I am here to talk about the intersection
of fashion & transparency.
@andjelicaaa

it’s the end of fashion as we know it.
@andjelicaaa

technology is the ultimate market-maker.
@andjelicaaa

what AI, blockchain, or 3D
printing thing should I build?
how to use use AI, blockchain & 3D to
excite customers about transparency?
@andjelicaaa

redeﬁne how to create, distribute,
and capture value.
@andjelicaaa

fashion is not trading products anymore.
It is trading the entire product lifecycles.
@andjelicaaa

market focus consumer focus
transformativevalue
addition
systems disruption
incrementalvalue
design
making legacy business
more valuable
human-centered business
solutions
creating a new market
and/or value chain
connecting products &
services to create new value
@andjelicaaa

to become transparent, fashion companies need
to think like technologies that disrupt them.
@andjelicaaa

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Rethinking Fashion's Transparency Gameplan

1. Rethinking fashion’s transparency gameplan H&M Transparency Day Hack, Los Angeles, November 15th 2018 @andjelicaaa

2. I am here to talk about the intersection of fashion & transparency. @andjelicaaa

3. @andjelicaaa

4. it’s the end of fashion as we know it. @andjelicaaa

5. 216M > 341K @andjelicaaa

6. technology is the ultimate market-maker. @andjelicaaa

7. what AI, blockchain, or 3D printing thing should I build? how to use use AI, blockchain & 3D to excite customers about transparency? @andjelicaaa

8. redeﬁne how to create, distribute, and capture value. @andjelicaaa

9. fashion is not trading products anymore. It is trading the entire product lifecycles. @andjelicaaa

10. market focus consumer focus transformativevalue addition systems disruption incrementalvalue design making legacy business more valuable human-centered business solutions creating a new market and/or value chain connecting products & services to create new value @andjelicaaa

11. addition. @andjelicaaa

12. systems. @andjelicaaa

13. design. @andjelicaaa

14. disruption. @andjelicaaa

15. the goal is not just to have a transparency strategy. It is to have the transparent brand. @andjelicaaa

16. to become transparent, fashion companies need to think like technologies that disrupt them. @andjelicaaa

17. thank you. @andjelicaaa