1. Understand user flow and behavior flow using analytics tool in your website.
2. Start your experiment with a clear hypothesis.
3. Your sample size matters. Figure out how you could drive traffic to your site. The test duration will vary depending on your sample size.
4. Test your hypothesis. Come up with different variations.
5. Analyze data and draw conclusions.
6. Share you insights and test results to your organization.
7. Iterate. Rinse and repeat.