Presentation used at MiT8 conference for the NuMedia BiOs research group.

1. how do italian
university students
see and use facebook
public,
MediainTransition8-May2013
is it private, or both?

2. who we are
a group of young researchers
coming from different disciplines
and studying new media appropriation

3. our study
questionnaires to
undergraduate students2433
from 6 departments
in 2008 we collected 1088, and 1123 in 2009
(2011-2012)

4. use through time
doesn’t know FB
knows FB, doesn’t use it
seldom uses FB
often uses FB
7,98,2
26,0
50,4
59,4
10,2
23,0
2,2
76,8
9,212,8
1,1
2008 2009 2011-2012

5. today it is still
the most popular sns
absolutely disagrees disagrees neutral agrees absolutely agrees
6,9
11,8
18,8
34,4
27,9
“I use Facebook more than
everything else”

6. public
media
private
media

7. public
media
private
media
[Shirky 2010]

8. uses
&
features

9. facebook features
chat/private messages
are the most used
70% uses it at least once a week

10. facebook features
content sharing
is less common
and is mainly used
within the boundaries of Facebook

11. facebook features
Status updates
participation to groups
mainly private mainly public

12. privacy
management
68.2%opens up
the profile
to friends only

13. privacy
management
10.5%
allows everybody
to see it

14. cluster analysis
respondents split almost perfectly
in two groups

15. cluster analysis
those who regularly use all features
those who use all features
but with lower frequency!

16. cluster analysis
Same distribution of
male and female students
Students from scientific departments
tend to be in the lo-frequency group

17. frequent users
do not use privacy restrictions
in a significantly different way

18. frequent users
have significantly higher
self-efficacy perception

19. frequent users
significantly perceive their own profile as
more correspondent to their offline personas

20. thank you
for your attention.
questions?
Nicola Cavalli, Paolo Ferri, Arianna Mainardi, Andrea Mangiatordi,
Marina Micheli, Andrea Pozzali and Francesca Scenini