Andrea Goulet

software software development agile software testing business software maintenance communication agile software development legacy code women who code women in tech leadership copywriting writing content marketing content strategy small business test driven development message architecture coding product development technology software remodeling team building scrum brand voice non-profit organization technical skills career type-a perfectionist growth mindset imposter syndrome learn to code kanban behavior driven development empathy driven development empathy menders technical debt productivity startup personas demographics audience segmentation archetypes psychographics branding culture of content mission statement marketing strategy social media entrepreneur communications online communities community product management devex professional development software archaeology trust collaboration engineering continuous improvement project management estimates empathy maps git commit messages user experience corgibytes documentation management product owner makers change management teams vulnerability dvorak keyboard typing open source tdd baby personal experience child care maternal bias conferences website #lavacon #lavacon2014 #contentstrategy core values pitch benefits vision statement features value proposition elevator pitch government organization brand voice style guide culture design publishing community management online writing public relations market research