Live reporting from conferences is one of the many emerging trends reshaping the world of professional development as social media evolves and the PR industry searches for new service offerings that provide value to their clients. Now, when business leaders hop on the speaker circuit to promote their industry leading subject matter, they aren't confined to the individuals located in the four corners of the conference room. When businesses hire a professional event correspondent to report live from their keynote address or panel discussion, the real-time service can have a major impact on exposure and brand awareness that results in a significant return on investment. A Live Event Correspondent will optimize your investment on your key events. Want to learn more? Contact Andrea Cook by email acook-at-themidascenter-dot-com- or by phone (574) 936 7058.

1. Presented By:
Andrea Cook,
Live Event Correspondent
This Just In . . .
Key Benefits of Hiring an
event correspondent
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more
event correspondent services

2. Presented By:
Andrea Cook,
Live Event Correspondent
20% of a company’s
This Just In . . . marketing budget
is dedicated to events.
event correspondent services

3. Presented By:
Andrea Cook,
Live Event Correspondent
Consider all of the
This Just In . . . resources you invest
in your events.
event correspondent services

4. Presented By:
Andrea Cook,
Live Event Correspondent
This Just In . . . why limit your event investment to the
individuals in the four corners of the room?
event correspondent services

5. Presented By:
Andrea Cook,
Live Event Correspondent
get
This Just In . . . more from your
next event
why limit your event investment to the
individuals in the four corners of the room?
live event correspondent services
event correspondent

6. what is a live Presented By:
event correspondent? Andrea Cook,
Live Event Correspondent
get
This Just In . . . more from your
next event
why limit your event investment to the
individuals in the four corners of the room?
live event correspondent services
event correspondent

7. what is a live Presented By:
event correspondent? Andrea Cook,
Live Event Correspondent
live event correspondent:
experienced media professional
leading the industry’s best practices
for value-added event marketing.
event investment
get
more from your
next event
live event correspondent

8. live event correspondent services get
more from your
next event
More on this cutting edge service . . .
• provides live coverage from events
• transforms key events into content
• broadcasts your brand and message through social media channels
• produces online real time updates from the industry hot spot
• increases exposure and grows thought leadership prior, during and after events

9. live event correspondent services get
more from your
next event
Presented By:
Andrea Cook,
Live Event Correspondent
Live Media Coverage. . .
media coverage

10. live event correspondent services get
more from your
next event
Presented By:
Andrea Cook,
Live Event Correspondent
Live Media Coverage. . .
Covers a variety of live events.
includes webinars, award receptions, training sessions, promotions, sponsored events,
industry conferences, book tours, etc.
Integrates with more media channels.
delivers and connects event-related updates of client brand profiles and links by e-mail
blasts, Twitter, LinkedIn, Facebook, Instagram, partner sites, blog posts, event-related apps, etc.
Delivers timely posts with 1-2-3 purpose.
promotes upcoming events, shares #hashtag and link updates, announces relative event
information, shares live updates via twitter, streams video, posts event photos, captures and
tags contacts, gathers quotes, collects rich content and sound bytes, drives engagement with
post-event wrap up, repurposes content for future use, etc.
Translates event data into content.
collects the full experience with on-site photos, quotes, takeaways both in real-time and as a
review, captures content for future search optimization and marketing collateral such as case
studies, white papers, e-books, etc.
media coverage

11. live event correspondent services get
more from your
next event
"I believe [ Andrea's event correspondent services will ] hit a chord
that will resonate with many agencies / promotors. I invite her
to help us grow the 140 events in 2012." by Jeff Pulver,
Producer of global #140Conf movement, Founder of Vonage
What Leaders Are Saying . . .
"Excellent coverage of Blogworld Expo NY has been posted by Andrea Cook."
by Neil Glassman WhizBangPowWow and Social Times on live tweeting coverage for Social Fresh
“I fully intend to hire Andrea to cover my
promotional events in 2012. “
"We were thrilled with the series of posts - Jason Falls, author of No Bullshit Social Media and
Andrea captured on our Facebook Marketing presentation in Chicago." owner of Exploring Social Media.
by Michele Warther, Webtrends Community Director on
live blogging from Facebook Sessions, Chicago
“I met Andrea at the Blog World Expo. She covered
a session that I was presenting. Two weeks later,
we hired her to cover my company’s conference
in Chicago. Live event consultants are a great idea,
Andrea’s leading the way.“
- Justin Kistner, Director of Social Products, Webtrends
"Andrea has anunusual amount of energy and talent
and her ability to reach people is unmatched.
I’m happy to endorse her service. She’s the real deal."
by Dennis Yu, Facebook Marketing Expert, CEO of BlitzLocal

12. live event correspondent services get
more from your
next event
Key Benefits of an Event Correspondent #1 Builds the Brand
#2 Grows Demand
#3 Cut Expenses
#4 Create Rich Content
#5 Succeed as Speakers
#6 Develops Engagement

13. live event correspondent services get
more from your
next event
Key Benefits of an Event Correspondent #1 Builds the Brand
Broadcast your message
beyond the four walls of
conference room and
increase your exposure
by over 5000%.

14. live event correspondent services get
Key Benefits of an Event Correspondent #1 Builds the Brand more from your
next event
Key Benefits for Lexis Nexis
online media channels used:
#1 Builds the Brand
Broadcast your message
beyond the four walls of
conference room and
increase your exposure
by over 5000%.

15. live event correspondent services get
Key Benefits of an Event Correspondent #1 Builds the Brand more from your
next event
credibility
reputation
thought leadership
Broadcast your message
beyond the four walls of
conference room and
increase your exposure
by over 5000%.

16. live event correspondent services get
Key Benefits of an Event Correspondent #2 Grows Demand more from your
next event
credibility
reputation
thought leadership
inbound marketing
attention grabbing
online optimization

17. live event correspondent services get
Key Benefits of an Event Correspondent #2 Grows Demand more from your
next event
credibility
reputation
thought leadership
inbound marketing
attention grabbing
online optimization
content, links, visual imagery, touchpoints, variety of media
channels, added market reach, longevity, integrate with
media and analysts, more contact availability, added
opportunity for engagement and more.

18. live event correspondent services get
Key Benefits of an Event Correspondent #3 Cut Expenses more from your
next event
Current Approach
Travel and Desk-Time Away
Marketing Personnel
PR Agency Fees
Photography Costs
Press Announcements
Sponsorship Packages
Speaking Engagements

19. live event correspondent services get
Key Benefits of an Event Correspondent #3 Cut Expenses more from your
next event
Current Approach
Travel and Desk-Time Away
Marketing Personnel
PR Agency Fees
Photography Costs
Press Announcements
Sponsorship Packages
Speaking Engagements
Optimized Approach
Dedicated Deliverables
Pre-Event Announcements
Live Event Updates
Post Event Reviews
Available Repurposed Content
Copy, Images, Quotes, Takeaways

20. live event correspondent services get
Key Benefits of an Event Correspondent #4 Create Rich Content more from your
next event
Timely updates include:
Pre-Event Announcements
Live Event Updates
Post Event Reviews
Typical content:
Copy, Images, Quotes, Takeaways
Features:
Event Schedule, Event Information,
Speaker Bio, Trending Topics, Event
Experience
Repurposed Content:
Ghost Writing for Expert Posts, Case
Studies, White Papers, Webinars,
eBooks, Media Kits, etc.

21. live event correspondent services get
Key Benefits of an Event Correspondent #5 Succeed as Speakers more from your
next event
Typical Speaking Scenario
Event promoter schedules you as a presenter.
Expert prepares a presentation, takes time away
from client work, travels to conference.
Presenter delivers a dynamic industry leading session
to conference attendees followed with a brief
networking opportunity.
Expert hurries back to the plane, then to the office.

22. live event correspondent services get
Key Benefits of an Event Correspondent #5 Succeed as Speakers more from your
next event
Typical Speaking Scenario
Event promoter schedules you as a presenter.
You've made a lot of investment
to build your brand in the
speaker circuit. Expert prepares a presentation, takes time away
Are you relying on chance from client work, travels to conference.
and slim grass root efforts
to grow your reputation as Presenter delivers a dynamic industry leading session
a thought leader? to conference attendees followed with a brief
networking opportunity.
Expert hurries back to the plane, then to the office.
> Sound familiar?

23. live event correspondent services get
Key Benefits of an Event Correspondent #5 Succeed as Speakers more from your
next event
Successful Speaker Circuit
Featuring the expert’s industry know-how provides
traction to get future speaking engagements and
increased recognition as a thought leader.
Broadcasting sound bytes of the presentation attracts
more market reach during the live event.
Capturing the takeaways of the event provides content
that can easily be repurposed for media kits, securing
future speaking engagements.

24. live event correspondent services get
Key Benefits of an Event Correspondent #6 Develops Engagement more from your
next event
Connect. Converse. Click.
Networking
Grow digital community of contacts. Build interest.
Conversation
Interact with community. Reach market, get data.
Audience Growth
Access network easily and measure the increase of
connection and engagement.

25. live event correspondent services get
more from your
Key Benefits of an Event Correspondent
next event
#1 Builds the Brand
#2 Grows Demand
#3 Cut Expenses
#4 Create Rich Content
#5 Succeed as Speakers
#6 Develops Engagement

26. live event correspondent services get
more from your
Key Benefits of an Event Correspondent
next event
Services Available
On-Demand Event Coverage
Event Coverage Plan+
Sponsorship Plans
Corporate Event Marketing Strategy Consulting
Media + Event Education Development

27. live event correspondent services
live event correspondent services #1 Builds the Brand credibility
Key Benefits of an Event Correspondent
Presented By:
reputation
thought leadership
#2 Grows Demand
Andrea Cook,
Services Available Live Event Correspondent
inbound marketing
content, links, visual imagery, touchpoints, variety of media
#3 Cut Expenses attention grabbing
channels, added market reach, longevity, integrate with
#4 Create Rich Content
media and analysts, more contact availability, added
online optimization
#5 Succeed as Speakers
opportunity for engagement and more.
#6 Develops Engagement
Q&A get
more from your
next event
live event correspondent