Throughout most of history, business strategy has been shaped using a quantitative approach.
Today, in a world permeated by ubiquitous digital services, the most relevant aspect of a business's value is shaped by qualitative attributes.
In this scenario design thinking can help companies to uncover the intangible value hidden behind their products and help them to build long lasting customer relationships.
5. Good Design
is good business
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
T.J. Watson Jr
6. 89%
of companies
believe UX will their primary basis for competition
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
source: KPCB, Gartner
DESIGN IN TECH REPORT 2016
7. 81%
of executives
place UX in their top 3 priorities
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
source: KPCB, Accenture
DESIGN IN TECH REPORT 2016
8. 90%
of executives
use UX as objective of their corporation’s digital strategy
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
source: KPCB, Deloitte
DESIGN IN TECH REPORT 2016
9. 12X
more likely to buy
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
source: KPCB, Temkin
6X
more likely to recommend
5X
more likely to forgive
DESIGN IN TECH REPORT 2016
14. www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
The Experience
early days: sporadic
once in the morning once in the evening
t
23. Total Value
quantitative + qualitative
or
book value + goodwill
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
31. Engineering Thinking
solves its way forward
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
32. Business Thinking
decides its way forward
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
33. Design thinking
builds its way forward
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
34. "a discipline that uses the designer's sensibility and methods
to match people's needs with what is technologically feasible
and what a viable business strategy can convert into customer value
and market opportunity".
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy
Design Thinking
Tim Brown
CEO, IDEO
36. Design Sprint
five days process for answering critical business questions
understand diverge decide prototype validate
www.andreapicchi.it - @andreapicchiDesign Thinking: The Evolution of Business Strategy