The Industrial IoT Landscape 2015 - Sample Report

Industrial IoT Landscape 2015 | © VisionMobile 2015 | All rights reserved | Report sample
Get in touch or purchase the full report at: http://vmob.me/ΙΙοΤ15
1
About VisionMobile ™
VisionMobileTM
is the leading research company in the apps economy and mobile business models. Our research
helps clients track developer trends through the largest, most global developer surveys.
Developer Economics is our semi-annual industry research series, tracking app developer trends, attitudes,
experiences and monetization by region.
Our mantra: distilling market noise into market sense.
VisionMobile Ltd.
90 Long Acre, Covent Garden,
London WC2E 9RZ
+44 845 003 8742
www.visionmobile.com/blog
Follow us on twitter: @visionmobile
Term of re-use of the report
1. License Grant Single User.
Subject to the terms and conditions of this License, VisionMobile hereby grants you, the named user, a non-exclusive, non- transferable
license to the Report. You may not distribute the Report within your organisation, publicly, or to any other organisation or third party, or to
any or publicly accessible internet resource (such as Dropbox or Slideshare). Additionally, this License does not provide any right to you to
sub-license the Report to other parties.
2. License Grant Team User.
Subject to the terms and conditions of this License, VisionMobile hereby grants you, a maximum of 5 named users, a non-exclusive, non-
transferable license to the Report. You may not distribute the Report within your organisation, publicly, or to any other organisation or third
party, or to any or publicly accessible internet resource (such as Dropbox or Slideshare). Additionally, this License does not provide any right
to you to sub-license the Report to other parties.
3. License Grant Enterprise.
Subject to the terms and conditions of this License, VisionMobile hereby grants you an organisational non-exclusive, non-transferable license
to distribute the report within your organisation and to any fully owned Affiliate organisations. You may not distribute the Report publicly, or
to any other organisation or third party, or to any or publicly accessible internet resource (such as Dropbox or Slideshare). Additionally, this
License does not provide any right to you to sub-license the Report to other parties.
4. Representations, Warranties and Disclaimer
VisionMobile believes the statements contained in this publication to be based upon information that we consider reliable, but we do not
represent that it is accurate or complete and it should not be relied upon as such. Opinions expressed are current opinions as of the date
appearing on this publication only and the information, including the opinions contained herein, are subject to change without notice. Use of
this publication by any third party for whatever purpose should not and does not absolve such third party from using due diligence in
verifying the publication’s contents. VisionMobile disclaims all implied warranties, including, without limitation, warranties of
merchantability or fitness for a particular purpose.
5. Limitation on Liability.
VisionMobile, its affiliates and representatives shall have no liability for any direct, incidental, special, or consequential damages or lost
profits, if any, suffered by any third party as a result of decisions made, or not made, or actions taken, or not taken, based on this publication.
6. Termination.
This License and the rights granted hereunder will terminate automatically upon any breach by you of the terms of this License.
Copyright © VisionMobile 2015 - v.1.0
Contents
Content
About this report
Key insights
Chapter 1. The rise of the IoT developer
Chapter 2. Developers in the Industrial Internet of Things
Chapter 3. The Industrial IoT platform landscape
Chapter 4. The profile and attitudes of Industrial IoT developers
Chapter 5. Conclusion
Methodology
Extra - Platform scorecards
Also by VisionMobile
Find out more visionmobile.com/reports
Databoard
App Economy Forecasts
2014-2017
Developer Segmentation
Q3 2014
Want access to all Premium reports?
Get an annual subscription!

2
Key questions that this report answers:
• Why will software and data developers be so important to
industrial companies in the next decade?
• Who is playing in the Industrial IoT platform space?
• Who’s winning? Which are the most promising and most
popular Industrial IoT developer platforms?
• What are the background and motivations of Industrial IoT
developers?
• Which key challenges do Industrial IoT developers face?
What do they value when selecting platforms?
The data points:
8TH
EDITION DEVELOPER ECONOMICS
4,000+ IOT DEVELOPERS SURVEYED IN Q4 2014
1M+ INDUSTRIAL IOT DEVELOPERS IN THE WORLD TODAY
120+ COUNTRIES COVERED
30+ INDUSTRIAL IOT PLATFORMS ANALYZED
ABOUT THE REPORT

3
About this report ............................................................. 4

Key takeaways ................................................................. 5

Market
dynamics
....................................................................................
5

Industrial
IoT
platforms
......................................................................
5

Industrial
IoT
developers
...................................................................
6

The rise of the IoT developer............................................. 8

Developers
innovate
in
consumer-‐first
verticals
.....................
9

The
window
of
opportunity
for
IoT
platforms
is
open
........
10

Developers
are
migrating
to
IoT
fast
...........................................
11

Developers in the Industrial Internet of Things.................. 13

Two
visions
for
the
Industrial
IoT
................................................
13

Technology
and
business
models
incubated
in
consumer

markets
are
invading
industry
.......................................................
14

Addressing
the
skill
shortage
..........................................................
16

Addressing
the
long
tail
of
Industrial
IoT
..................................
17

The Industrial IoT platform landscape ..............................20

What
future
winners
will
look
like
...............................................
20

Who’s
playing?
.......................................................................................
22

Who’s
winning?
.....................................................................................
24

The profile and attitudes of Industrial IoT developers .........28

Demographics
........................................................................................
28

Programming
background
...............................................................
31

Motivations
and
focus
........................................................................
32

Industrial
IoT
developers
crave
mature
platforms
...............
35

How
developers
choose
platforms
...............................................
36

Conclusion ....................................................................40

Methodology..................................................................42

IoT platform scorecards..................................................43

TABLE OF CONTENT

4
1. IoT developer interest in 7 IoT markets (targeted verticals,
planning to target)
2. Top 3 most popular IoT platforms among developers
(general purpose, Smart Home, Wearables, Health &
Wellness, Connected car)
3. IoT Developer segment mix across 8 motivation-based
segments
4. 5 examples of how consumer technology invades every
industry
5. The long tail opportunity for co-creator networks in
Industrial IoT
6. The Industrial IoT platform landscape 2015 (taxonomy and
market map)
7. Popularity of 6 general purpose IoT platforms used by
Industrial IoT developers
8. The demographics of Industrial IoT developers (company
size, other verticals targeted, regional distribution, experience
in IoT, web technology, mobile, and software)
9. Popularity of device-side and server-side programming
languages among Industrial IoT developers
10. Industrial IoT developer segment mix across 8 motivation-
based segments, compared with other IoT developers
11. Challenges for Industrial IoT developers
12. Platform selection criteria for Industrial IoT developers
13. Platform scorecards for Xively, ThingWorx, Amazon Kinesis
and JD Smart Cloud (Team and Enterprise licenses only)
LIST OF GRAPHS

5
ABOUT THE AUTHORS
Stijn Schuermans
Senior Business
Analyst
Michael Vakulenko
Strategy Director
Christina Voskoglou
Director of Research
and Operations
Stijn focuses on understanding how technology
becomes value-creating innovation, how business
models affect market dynamics, and the
consequences of this for corporate strategy. He is
the lead Internet of Things researcher in the
VisionMobile team since 2012. Stijn holds an
engineering master degree and an MBA. He has
over 10 years experience as an engineer, product
manager, strategist and business analyst.
You can reach Stijn at:
stijn@visionmobile.com
@stijnschuermans
Michael has over 18 years experience in mobile
and telecom starting from working on first
experimental 3G systems in Qualcomm. Later on
Michael was part of several startups developing
products in the areas of wireless, enterprise
networking and mobile apps. At VisionMobile
Michael works at the cross section of business
models, economics and technology where he
leads strategy practice for software-centric
business models in mobile, Internet of Things
and Connected Car.
You can reach Michael at:
michael@visionmobile.com
@mvakulenko
Christina leads the analyst team and oversees all
VisionMobile data projects from methodology to
analysis and insights generation. She is also
behind VisionMobile’s developer segmentation
research, as well as the Developer Economics
reports and DataBoard subscription services.
Christina has more than 16 years of experience in
statistical consulting, BI design and business
forecasting. She holds an MSc in Statistics from
the London School of Economics (LSE) and a
BSc in Economics & Statistics from the
University of Bath.
You can reach Christina at:
christina@visionmobile.com
@ChristinaVoskog

6
The Industrial IoT Landscape 2015 report is part of Developer
Economics - the leading research program on software developers
and the app economy, tracking developer experiences across
platforms, revenues, apps, languages, tools, APIs, segments and
regions.
We surveyed 4,000+ IoT developers from 120+ countries in our Q4
2014 Developer Economics survey. The data from this survey, the
largest research to date on IoT developers, give us a unique
perspective at how the Internet of Things developer ecosystem is
evolving. This research report delves into data on the 430+ of those
developers that are active in Industrial IoT.
The online survey was translated in 6 languages (Chinese,
Portuguese, Japanese, Korean, Russian, Spanish) and promoted by
more than 68 regional and media partners within the app
development industry. We corrected for regional bias and segment
distribution bias across our outreach channels. For more information
about our methodology, please get in touch.
While Industrial IoT is one of the most mature IoT markets, it’s
currently undergoing a fundamental transformation. Technologies,
business models and people who ‘grew up’ in consumer markets are
now being integrated in an industrial environment – a convergence of
two very different engineering cultures. Industrial companies now
face a deep skill shortage and a 10x higher speed of innovation than
ever before. Ecosystems of developers can help to address those
challenges.
In this report we tell the story of this metamorphosis. We deconstruct
the landscape and evolution of Industrial IoT platforms. Finally, we
profile the developers that will fuel the industrial innovation engine in
the next decade.
In the following sections, you can get a flavor of what to expect with
a few of the key insights from the Industrial IoT Landscape 2015
report.
INTRODUCTION

7
Developers are flowing into the IoT ecosystem fast. Already over
half of mobile developers are involved in the Internet of Things.
We estimate that there are over 4 million IoT developers in
2015. Over one million of them are active in the Industrial IoT.
What picture forms in your head when thinking about an
Industrial IoT engineer? Perhaps a veteran embedded C
programmer in his forties, working in a lab or on a factory floor
in a European or American plant from a large manufacturer? The
reality is more diverse.
Industrial IoT developers are fairly experienced. Industrial IoT
counts significantly more highly experienced developers (with 6+
years experience) than other areas of the Internet of Things,
across all technologies.
This said, the bulk of Industrial IoT development is not
performed by veterans who have been connecting machines for
decades. Just like in the broader IoT space, we see a large influx
of new blood, starting about 2 years ago. Almost 2 in 3 Industrial
IoT developers (63%) has less than 2 years experience in the
Internet of Things.
INDUSTRIAL IOT DEVELOPERS ARE EXPERIENCED, BUT NEW TO IOT

8
The industrial scene needs new software platforms that help
companies to tame the data firehose, provide interfaces (apps) to a
host of stakeholders inside the company and out, and most
importantly, to engage developers, gelling them into vibrant
ecosystems. There is no reason to assume that incumbent enterprise
IT companies are the best placed to rise to the challenge.
To win the market, Industrial IoT platforms must offer more than
just a component in a technology stack. They must offer developers
clear mechanisms to distribute, promote and monetize software.
Platform component marketplaces make the platform itself
significantly more valuable and may trigger developer-to-developer
network effects. Even more powerful are solution marketplaces,
offering developers a channel to customers. Component and solution
marketplaces are the way by which future platform winners will
distinguish themselves.
In parallel with the enterprise software vendors, internet giants like
Google, Microsoft, Amazon and JD are leveraging their developer
base, user base, technology and commercial infrastructure to help
manufacturers of consumer goods to transform their products and
business models. In our survey of 4,000+ IoT developers, Amazon
and JD are the clear leaders among general purpose IoT platforms.
23% and 21% of Industrial IoT developers currently targets Amazon
Kinesis and JD Smart Cloud, respectively, while other comparable
platforms hover around 10%.
WHY AMAZON AND JD WILL BE POWERFUL INDUSTRIAL PLAYERS

9
The top challenge cited by 46% Industrial IoT developers is the
immaturity of platforms, tools and standards. It’s a significantly
bigger challenge than for non-industrial IoT developers (+7
percentage points).
Few IoT platforms actually offer meaningful reach or
monetisation opportunities so far. As a consequence, 21% of the
Industrial IoT developers in our sample say that monetization is
a challenge for them, yet only 5% will prioritize platforms with
good monetization tools - there just aren’t any to prioritize.
Similarly, access to market , market size and fragmentation and
discovery are important challenges, but only 8% of Industrial
IoT developers prioritize platforms with bigger reach potential.
Looking forward, we predict that reach, monetization and
differentiation will grow in importance over time, to the point
where they become the main reasons for platform selection.
Platforms that offer more than just technology and that connect
developers with customers are rare in industry and feel
counterintuitive to the way that industrial business is structured.
Yet when they appear, they often turn out to be the most
powerful model.
MAKING MONEY AS AN INDUSTRIAL IOT DEVELOPER

10

11
Find out about our report subscription options
Contact:
Dinos Vlachopoulos
dinos@visionmobile.com
International Sales Manager
Tel: +44 20719 31206

12
distilling market noise into market sense

The Industrial IoT Landscape 2015 - Sample Report

Recommandé

Recommandé

Contenu connexe

Plus de SlashData

Plus de SlashData (20)

Dernier

Dernier (20)

The Industrial IoT Landscape 2015 - Sample Report