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Connecting with customers: why brick and mortar isn't enough
1.
Connecting with Customers Why
Brick and Mortar Isn’t Enough Anymore...
2.
What Was Buying
Process Then...
3.
What Is Buying
Process NOW
4.
What’s Changed? ✤
Sphere of Influence ✤ Accessibility ✤ Frequency
5.
What Influences Modern Consumers? ✤
Social Value (How does this look?)
6.
What Influences Modern
Consumers? ✤ Scarcity (Exclusive offers, deals, invite-only)
7.
What Influences Modern Consumers? ✤
Brand Relationships (customer service, offline & online interaction)
8.
What Influences Modern Consumers? ✤
“Pay It Forward” concept (loyalty programs, referrals, sharing)
9.
Accessibility ✤
Make it easy for people to find your brand and stay connected!
10.
How Has Accessibility
Changed? ✤ Location-based Marketing
11.
How Has Accessibility
Changed? ✤ Social Media
12.
How Has Accessibility
Changed? ✤ Mobile Commerce
13.
How Has Accessibility
Changed? ✤ E-Commerce
14.
Why Does Frequency
Matter? ✤ Real-time conversations ✤ Consistent value ✤ Instant customer feedback ✤ Customer service & support
15.
✤
Accessibility + Frequency + Influence= DIRECT ROI
16.
Contact:
Andrea Walker andrea@wsocialmarketing.com
Notes de l'éditeur
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