Contenu connexe Similaire à Digital Advertising for Media agencies, media buyers, advertisers (20) Digital Advertising for Media agencies, media buyers, advertisers1. Advertising & Communication on Wi-Fi & 4G
For Media Agencies and Advertisers
www.SOCIFI.com© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
2. © 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
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You’re a major part
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● Broadband
● Sponsored
● Emerging
Service
Data
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● Over 50% Smart
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5. HOW IT WORKS
With SOCIFI Ads you can quickly and easily find new customers by showing
ads to groups of people who are using our sponsored WiFi or 4G.
➜ ➜
Get new customers andCreate your ads, set budgets Users see your ad when increase
and use performance tools connecting or using sponsored
WiFi or 4G
local or global awareness
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
6. WHY IT WORKS
The numbers speak for themselves
Traditional Internet Rich Media vs SOCIFI Native Ads
100 %100 1:00 100
0:46
26.3 %
0:15
2.3 %
0.16 %
Average
Interaction Rate
Average
Interaction Time
Average
Click-Through Rate
Source: Google Rich Media Benchmarks.
http://www.richmediagallery.com/tools/benchmarks
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
7. HOW IS THAT POSSIBLE?
It is all about Engagement.
Not impressions.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
8. NATIVE ADS DELIVERED RESULTS
100% Share Of Voice
Your ads always get 100% of
advertising presence & strength.
100% Delivery Rate
We deliver. Your ads will always
get 100% of delivery rate.
Up to 70% CTR
The uniqueness of Native Ads
drives your sales. Extremely high &
proven click-through rate.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
9. SOCIFI
format
Native ad
consists of
two screens
1. Brand Page
This is the first page that the customer sees. You
can easily customize the look of your brand page.
2. Content page
Highly effective & unique native ad
the
formats,
secondmessages,
page.
surveys are displayed on
Sample of brandpage Sample of SOCIFI
native ad format
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
10. End user is
redirected to the
ad's landing
s'Wc1fl
page.
0
1 2 3
0 0 0
End user is
redirected to
e.g. Publishers’
Success Page
0
© 2016 SOCIFI Ltd. - 4G & WiFi monetization, promotion and advertising platform
CONNECTING TO WI-FI WITH
THIRD-PARTY ADS
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s the
erts it
ch as
nd
SMART RESPONSIVE SOLUTION
To create an ad
need only one pi
SOCIFI enhance
picture and conv
for all devices su
phones, tablets
laptops.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
12. Please wait .. 2
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
.
13. amazon.com c
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amazon.com Shop
By
Department Wish List Dea s
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Shop By
Department Wish List Deals
ALL·NE
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kindle
OUR MOST
AFFOROABLE
All-NEW
KINDLE- NOW WITH TOUCH
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Shop Wedding Gifts
Shop Wedding
Video Games Best Sellers
Video Games Best Sellers
In-session Ad /
Your best choice for
honeymoon! -
Content delivering
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
IN-SESSION ADS & MESSAGES
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l
16. Full Screen
Ads in the App
100% screen size ads are
the key for engagement.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
17. Push notification
Through the use of geolocation, advertiser
could engage with subscribers through text
message or push notifications informing them
that they have reached a venue with a special
promotional sales opportunity.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
18. Flexible budgeting
Change your campaign budget anytime. Simply adjust
the amount you’re willing to pay each time someone
sees or click on your ad.
Advertising forNo delivery, no fee
With SOCIFI you pay only when the advertisement
delivered to the end customer.
is
any budget
Hassle-free payments
Cover your advertising costs with your credit/debit
instantly. Or have a post paid model as our long
partner
card
term
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
19. Geo-Targeting
Our geo-targeting allows you to target customers in certain
hotspots, geo locations or venues.
Device & OS Targeting
Target mobile, tablet or desktop users or even just a particular
operating system such as Android or iOS.
AD
TARGETING
Demographic Targeting
Target your ads based on information your customers voluntarily
share with you, such as gender, age and interests.
Day Parting
Day Parting allows you to limit an ad to serve on specific times
and days.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
20. Dashboard
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""Clicks"' to Website
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Paid ad (SMNJ
Impressions Reach Clicks CTR
6,831 4.256 3.925 57.46%
Campaigns s
Frequency Realized CPM Expenditure
1.61 $26.93 $183.98 Impressions
44,668
• lmp~$$10ns •
CIIC1<$
400
SOCIFI Media
Impressions
181,096
• Brand views • S
ADD
CREDIT
12/06/15-11/07/15
28/0S/15-11/06/15 ~ ADDA NEW AO
253,708 226,372 203,085
BRAND VIEWS SESSIONS CONNECTIONS y Date O mp res -,l Clicks O TR O Expend1tu., el 'M O
l·ll•,IM Start 17110114
0 0.00% $000 $0 00
End 31/10/14
ummary
CTR Local Fill rate Reach Expenditure I jflLJIH No end date 103 246 S9,990 58.10% $2,765.34 $26.78
50.SSO/o 100.000/o 24,325 $703.32
l,j(JljU.J No end date 192.750 61,0>14 31.91%
Network summary IW1-l'H No end date 159547 103,789 65.0S'lb $7,513.00 $47.09
CTR Fill rate eCPM Estimated earnings
25.220/o 97.740/o $77.67 $14,066.33 IW Ml No end date 200.0>34 112 600 56.15%
~
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22. Inventory that lifts Brand
Metrics & ROI.
MEDIA AGENCYPrecise targeting
best results.
for the
BENEFITS
High-Tech Solution. Be seen
as a Pro by advertisers.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
24. © 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
®
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25. Now the fun part!
We’d love to talk to you about your project.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform