1. September 2011

3. The Appscend Platform Includes: Unique and fully-featured applications Innovative design & building tools offer framework versatility into a comprehensive interface for anyone. Our customers ’ photos, catalogs, articles, maps, videos and music are just a few clicks away. Total Content Control Cloud based CMS provides out-of-the-box integration with top multimedia content services, social networks and custom APIs ensuring fast, global distribution and scalability. Sky High ROI Integrated ad server makes in-app ad distribution easy and efficient. Clients can choose between top ad networks or run their own in-house ads. Premium content subscriptions are alsc possible using “ In-App Purchase” Know your users. Make them count! Social layer enables application users to comment, interact, share and generate their own content. All actions and user profiles are traceable and manageable from within Appcend ’s dashboard

4. Management Team Appcend is the highlight product of a team of three entrepreneurs: Sebastian Vaduva, 25 - Chief Executive Officer Software Engineering & Economic background 4 years of experience in the digital industry Andrei Marinescu – Chief Technical Officer Software Engineering background 7 years of experience in programming Gabriel Dobocan - Chief Software & Product Architect Software Engineering background 7 years of experience in programming

5. Pricing Model B2C: Monthly Subscription ranging from EUR 29 to EUR 99 EUR 199 one time fee for managed publishing to the App Store EUR 599 fee for managed building process, training and app prototyping B2B: Value Added Resellers (digital publishers, development agencies, marcom agencies) Annual flat fee EUR 5000 White Label Fee EUR 3000 Discounted app packages ranging from EUR 2500 to EUR 10.000 Enterprise Licenses: Annual Flat Fee Ranging from EUR 8.000 – EUR 20.000

9. Appendix

10. Dashboard Overviews (1) App management view This is the main application management dashboard, featuring all the tools Appscend provides. Users also get a glimpse at the app activations statistics for the ongoing month.

11. Dashboard Overviews (2) App builder view Available modules can be combined any way suited in order to achieve the perfect app Each module from the app structure has its own content, layout and functionality settings that are easy to set in place both for iPhone and iPad devices to achieve the perfect combination. Available modules can be dragged and dropped in order to achieve the perfect app structure