Over view on the NYC media and tech landscape

1. $1,471bn were transacted online in 2014
CONTENT EMPOWERING TRANSACTIONS
NYC media & tech

2. Founded in: 1851
Market Cap: $2.37B (June 2015)
Founded in: 2006
Valuation: > $10B
(at IPO based on
industry multiples)
We live in a different world – accept it!

3. And there’s a revolution and you’re not part of it!
News & media aggressively shifting to digital models
Digital is overwhelmingly on mobile
Digital is dominated by new players that you
are not set up to compete with
In the US print is 4% of time spent but 18 % of ad spend, mobile is 24% of time spent but only 8% of ad spend

4. In the meantime others start giving away curated news for fre
e

5. At a scale….

6. …. and sophistication that is hard to match on the monetization side!
By partnering are you permanently shifting the control
over monetization?

7. But even for the most innovative startups making money in
this new world is a challenge

8. 8
500,000 sources
parsed
40,000,000 pieces
of content processed
Over 800,000 pieces
of content published
> 50 active accounts
Current product live
since early 2014
the leader in the enterprise content curation marke
t
is introducing TRANSACTION CONTENT to solve this problem

9. Transaction Content: a continuous, automated process to predict the right content for the
right persona on the right channel to drive traffic & revenue
Map the buye
r journey
Create micro
personas
Publish the
right content
Drive traffic
Measure
impact

10. Transaction driven metrics
• Opentopic aggregates
analytics across all
your campaigns and
channels
• We present the
analytics in a
transaction driven way
Effective campaigns
• Opentopic enables paid
and owned campaigns
across all channels from
one platform
Opentopic provides one smart technology platform for:
Content marketplace
• Opentopic offers a
marketplace for owned,
original, curated or
syndicated content
• Our content is
optimized and
measured as a function
of campaigns

11. Paid & Owned Campaigns Curated & Original content
Campaign targeting & CTAs Advanced analytics
Opentopic’s is the only content marketing campaign platform for all your needs

12. Generate traffic
Use cases for publishers
Recommendations Micro hubs
Mobile magazine templates
Build micro hubs for specific niche topics
with original and curated content
A proprietary algorithm for best in class
content recommendation
<= Curated
influencers
<= curated
Twitter
Curated
news =>
Curated
content ========>
High res
pictures
Dynamic
template
Curated
news =>
Call to
action
buttons

13. 3 Opentopic publisher case studies
• Goal: Aggregate all soccer news from various internal
publications
• Approach: Mobile template to represent image of the
brand
Leading French wellness and healthy
living publication
Leading publisher
Leading niche luxury publication
• Goal: Offer the best information and news on healthy
living and wellness
• Approach: Created curated blogs around these topics
• Goal: Use curated content to own the voice of the market
for the luxury market
• Approach: Integration as blog on main website

14. To summarize: 1) To survive you need large scale broadcastin
g at dramatically lower costs

15. 2) You need to become a master of mobile

16. 3) You need to predict what your reader wants

17. 4) And the only way for you to get these skills and tech, is fro
m the leading startups in the world

18. Christian Jörg
christian@opentopic.com
+1 (917) 385-7075
Don’t miss this train!