for Paulina.

1. Mobile Applications
“APPS”
Product development
Andrés G. Montero
www.strategicminds.eu
S

2. What is an APP?
APP = Application
An APP is a software that runs on mobile
devices like iPhone and iPad, and can perform
specific tasks
All of these
are APPS
S

3. What can an APP do?
Almost anything, each APP can be made for one of
thousands of different uses, APPS can be calendars,
games, task lists, magazines, books, image viewers,
photo editors, calculators, social media, email, contact
book, drawing, video playing, etc…..
S

4. Interesting Facts about the
MOBILE Market
S Over 300,000 mobile apps have been developed in three years. Apps have been
downloaded 10.9 billion times. But demand for download mobile apps is expected to
peak in 2013.
S 1 billion people will access financial services by mobile by 2015.
S Mobile-commerce is predicted to reach US$119 billion in 2015
S On eBay alone consumers bought and sold over US$2 billion worth of merchandise on
via mobile in 2010.
S In the last twelve months, customers around the world have ordered more than US $1
billion of products from Amazon using a mobile device,” – Jeff Bezos, founder and CEO
of Amazon.com (July 2010)
S Google’s gross revenue from mobile advertising is over US$1 billion per year

5. Interesting Facts about the
Apple APPS Market
S Users are downloading 32.3 million APPS a day with an average selling price (ASP) of
$1.44
S On FREE APPS, developers made $87 million on advertising within the APP, by 2015 it
is expected to be 10x that amount
S 84% of Tablet owners (iPad) play games at least 15 min a day
S One of the most popular mobile games: Angry Birds, has been downloaded 140 million
times and the FREE version generates about $1 million per month from advertising.
S With less than 2 years from release, Apple has sold over 25 million iPads
S APP sales are to double next year, reaching $40 billion by 2015

6. Is there Opportunity in
Developing Apps?
YES! The market keeps growing as fast as
the Internet did during its early years and
the only limitation for today’s technology is
imagination.
S

7. Do every APP make
Money?
NO! As in every market there are bad
products. An APP can become very
successful and make $10.000 per day,
some poor ones make less than $100 a
month.
S

8. What makes a winning
APP?
Everything in it! Since the conception of the
idea, what is it for and what does it do, to
the functionality, graphic design, speed,
usability and more. But the most important
is to have a great idea.
S

9. How is money made with
APPS?
S When the APP is submitted to
APP Sale
the store, and generates sales
the profits are divided like this:
S An APP worth $1.99 is split 20% Owner
Owner: $0.995 Store
50%
Store Commission: $0.597
30% Marketing
Marketing Partner: $0.398 Company

10. How is it possible to make big
money earning less than $1
per Sale?
S Winning APPS generate BIG money based on massive amounts
of sales, an APP that becomes popular and turns into a viral
product can have thousands of downloads per day, the low price
makes the APP accessible for users.
S A simple APP can generate up to 10.000 downloads in just a
couple of months, winning APPS can generate that in a day.
1 APP x $0.995 x 10.000 downloads = $9,950
*In 2009 a graphic designer created an APP version of the
book, “Alice in Wonderland”, became so popular that made
$250.000 the first month.

11. How to Make an APP
S

12. The most important part, defining what the APP will be
Brainstorming /
Sketching / and how will it work
Planning
Design / Graphic designer (s) create the interface, screens,
Graphics / characters, to show exactly how the APP will look like
Logo / Interface
design
Programmer (s) take the design and transforms it into a
Programing / fully functional APP and perform Quality check
Testing
Every APP must meet certain requirement from Apple
Submitting to And must be reviewed by them before being added to the
the APP Store APP Store.
A multi-channel strategy can be implemented to market
the new APP, although there are specialized companies
Marketing
that work as affiliates and take full care of promotion,
saving time, effort and money.

13. Example
A game like this….. ….Can become this

14. How much does it cost to
make an APP?
S Just like building anything else, the cost will change
according to the product. Expending can come from very
low prices for very simple APPS to several thousands to
more complex ones.
S For example, a simple APP to read emails will cost very
differently than a fully animated 3D game.
S If you put enough money on a great idea, then you have
the recipe for a money making APP.

15. Let me know if you have questions:
andres@strategicminds.eu