Neuromarketing studies consumer brain activity and reactions to products through fMRI scans. It works using neuro-metrics, eye-tracking, biometrics, implicit response testing and facial coding to understand which parts of the brain are activated by different products. The field was coined in 2002 and builds on theories from Plato linking the human mind to consumer preferences. Neuromarketing provides insights into unconscious consumer decision making.

2. Guide line
- Experiment
- What is Neuromarketing?
- How does Neuromarketing work?
- History
- Examples of Neuromarketing

4. What is Neuromarketing?
Neuromarketing is a new field of marketing
research that studies through Functional
Magnetic Resonance Imaging (fMRI) the
different reactions that consumers show when
they buy any product. These reactions are
totally related with the brain activity and thus
the scientific group can find out which part of
the brain is related with any kind of product.

5. How does Neuromarketing work?
Neuro-metrics, Eye-tracking, Bio metrics,
Implicit response testing and facial action
coding.
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6. History
The Greek Philosopher
Plato(Chariot Allegory,
Phaedrus 245c-249d)
Plato’s chariot-drawn-by-
two-horses philosophy
was the first to link the
human person to a
human soul (mind).

7. History
“Neuromarketing” was coined in
2002 by Ale Smidts
(Professor of Marketing Research
in Rotterdam School of Management (RSM)
Erasmus University Rotterdam)

12. Thank you!!!