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Media kit mdc asrl 2011
1. For over 11 years, moms, dads, brothers,
sisters, students and community members
from around the country have given their
gifts of time, money and talent to the
Andre Sobel River of Life Foundation...
For This Mom
3. For This Mom
Since 2000, the Andre Sobel River of Life Foundation has provided more than $4 million in
urgent financial assistance to 11,300 family members of children with catastrophic illness.
Your contributions go directly to family support while the ASRL endowment covers
administrative costs.
This year’s Mother’s Day campaign, For This Mom, focuses on Linda and Dylan. Their family
is representative of the hundreds of families that ASRL provides aid to each year.
4. The Mom & Our Mission
The
Andre
Sobel
River
of
Life
Foundation
was
created
in
the
wake
of
founder
Valerie
Sobel’s
loss
of
her
teenage
son
Andre
from
an
inoperable
brain
tumor.
She
realized
that
it
had
been
a
blessing
that
she
was
able
to
care
for
her
son
and
not
worry
about
finances
and
other
resources.
Upon
discovering
that
many
single
parents
with
critically-‐ill
children
are
forced
to
chose
between
working
to
provide
basic
needs
and
staying
with
their
terminally
ill
child,
she
created
the
foundation
to
relieve
this
financial
and
emotional
burden.
6. Support Our Moms
Buy Groceries for a Family $100 Pay Rent for a Family in Need $500
By buying groceries for a sick child’s family for a week, Your generous gift will help a single parent family stay
your gift will soften a family's burden and let mom or stable and in their home while their child is in treatment
dad focus on caring for the child with a life threatening for a catastrophic illness. By paying a month's rent, you
illness. Just knowing that children back home are well relieve a family's immediate financial burden and give
fed can help a parent cope better during an extremely mom or dad breathing room. Now they can focus on
stressful time. helping their child heal.
When a child is diagnosed with a terminal or
Pay a Families Utilities for a Month $45 catastrophic illness, life changes in an instant. Dad
might quit his job to be at the child's hospital
Your gift will pay a month of utilities -- electric, gas, water, bedside in a far away city, while Mom stays at home
phone, cable, cellphone -- for a family whose lives are to care for the patient's young siblings.
shattered by the dual tragedies of their child's catastrophic
illness and severe financial distress. Your gift gives a family The family's finances can quickly shatter, making
the "breathing room" not to be overwhelmed by unpaid the most routine household activities -- like paying
bills, but to focus on treating the sick child and caring for monthly bills -- increasingly difficult. Within
the siblings back home. months, the power is threatened to be shut off...and
soon enough, the family may face an eviction notice.
7. Donate
Online:
andreriveroflife.org
Via mail:
Andre Sobel River of Life Foundation
P.O. Box 361460, Los Angeles, CA 90036
(310) 276-7111
Tweet with the hashtag #forthismom
@asriveroflife