M1 dream big be ingenious

Dream
Big
Dream Big. Be Ingenious. 1

because that goal will serve
to organize and measure the
best of our energies and
skills, because that challenge
is one that we are willing to
accept, one we are unwilling
to postpone, and one which
we intend to win, and the
others, too.
President John F. Kennedy
September 12, 1962.
"Address at Rice University on the
Nation's Space Effort"
“We choose to go to
the moon”
We choose to go to the moon
in this decade and do the
other things, not because
they are easy, but because
they are hard…
What is your
big speech?

This is fact, not myth. .
All you have to do, to realise
that this is fact, is to look at
things like mythology, movies,
literature, art, explorers,
visionaries, all those ideas
that changed, shaped and
revolutionised the world.
Think
Think of telephones
Think of televisions
Think of aeroplanes
Think of the internet
Think of computers
Think of the wheel
to name a few.
It is human to dream.
We all dream from time to
time. Some dreams are
small, some big, some wild
and other dreams are meek
and mild.

Then, there are those who
are wild at heart. They dream
of exploring beyond the
horizons of our earth.
Those are the men and
women who dream of going
to the moon.
Some men and
women…
dream of creating light, others
of electric cars, owning the
world, to inspire people to
think outside of the box.
What is your
big dream?

The first men to go into
space where called the
Mercury astronauts.
This in fact where we
get our name from.
They paved the way for
mankind to go to the moon
and inspired others to dream
even further.

It is in our blood, it makes us
who we are, it defines us
and it gives us significance.
Dreaming is in our
DNA
But, a dream is just a dream
if it remains trapped in your
mind.
In order for a dream to have
power, impact and
significance, it needs to
appear on paper and then, it
needs to be brought to life.
What does your dream
look like on paper?
What is your
BIG idea?

Dream wild, dream bold,
dream outside of the box,
dream beyond the horizon,
dream of paradise and even
of the moon…
So whatever you do
but whatever you do…
do not dream small.
How do you get your
idea to thrive?

Brands are like rockets, they
are vehicles for meaning
and value that are
purposefully designed to
bring your dreams to life.
You need rockets to
go to the moon.
But, building rockets are hard
work – sometimes it be
complex and filled with
challenges.

We help people turn their big
scary dreams into ingenious
ideas that inspire and thrive.
These are the ideas that
end up changing the world.
This is what we do,
this is why we exist.

We are a strategic
partnership firm.
As a strategic partnership
firm we exist to help all kinds
of strategic thinkers.
We are Mercury 1
From CEO’s, to MD’s, to
CMO’s, to brand and
marketing managers, to
strategic planners, to
strategists, to entrepreneurs
and even explorers and
change agents - basically
anyone who does any kind of
strategic dreaming, thinking
and planning.
We exist to add value to their
world.
1+1=11

We dream of things like
systemic thinking, design
thinking, neuroscience,
psychology, sociology, how
ideas spread through
society, relationship
psychology and things like
memory structures.
How do we do this?
This is how we make a
difference and how we live
our purpose.
We have developed a whole
range models, processes,
methodologies and
paradigms that help us to
more effectively help people
translate their big dreams in
to big ideas and turn big
ideas in to thriving inspiring
and infectious movements.

We help people dream
bigger dreams that are more
human inspired, i.e. helping
them realise and visualise
how their dream can make a
difference in the world or in
someone’s life.
We help people ideate their
dreams with greater certainty,
focus and clarity.
We help people’s dreams and
ideas thrive, inspire and
become infectious. We help
to give their dreams the
ability to perform and have
impact in the world.
Dream Ideate Thrive
How we help strategic thinkers

Dream
IdeateThrive
Human
Centred &
Inspired
Certainty
Performance
Our strategic process

We looked at a whole range
of interesting theoretical
models, literature and
processes that we felt will
add a great deal of value in
building brands, getting
people to dream more
human centred dreams,
helping them to better ideate
what they envision and how
we can spread these ideas
through society.
As mentioned
Without getting other people
to resonate with, support,
believe in and adopt your
dream, your idea will wither
and fade away.

Our box of tricks, our codex,
and our cypher machine…
This is what makes us
distinct and of value?
You see this is part of our
dream, to find a better, more
effective, robust and scientific
way to help spread meaning
and ideas.
All of which in turn will help to
add more value to the lives of
people.
It has now been scientifically
proven that 95% of human
decision making takes place on a
subconscious level
95%
Do not worry, our systems and
methodologies were built for this
very reason.

Scenario
Planning
Methodology
Ecosystem
Insights
Methodology
Design Thinking
Methodology to
help us construct
human centred
brands
Narrative,
Semiotics,
Artefacts and
Rituals
Methodology
Systemic Thinking
Methodology to turn
brand thinking into a
functioning and
healthy system
Systemic Thinking
Methodology that
helps us to define and
solve complex system
problems
Out multi tiered
strategic methodology
that focuses on
building memory
structure, attachment
and long term
behaviour change
The products we use to make our process more effective and scientific

We can do all kinds of
strategies and strategic
development work.
How we work
As you have seen we have a
wide range of tools and IP
that help us to create game
changing strategy.
But, we prefer to partner with
strategic minds to help
support, facilitate, inspire and
co – create human inspired
ideas that are going to
change lives, societies and
the world.
If you want more detail about us
and our methodologies – please
give us a call for a coffee and a
presentation.

Dream wild, dream bold,
dream outside of the box,
dream beyond the horizon,
dream of paradise, of rain,
of the moon…
And remember
but whatever you do… do not
dream small, do not leave it
there, do not let it rest.
Never stop drawing or
doodling it on paper. It is the
only way that it is going thrive
and inspire and move people
and the world.
Your idea might just change
someone’s world and even
the world.
If you are struggling – give us a
call, we might just be able to help.

Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry
for more than 10 years. He is passionate about the science of strategy. He has a B.A. in Industrial Psychology
and an Higher Diploma in IMC. Andre likes to think of himself as a systemic brand thinker that is constantly
searching for new and more scientific ways to create more powerful and impactful brands that truly will add
value to the lives of all stakeholders.
Andre Le Roux
072 387 2079
andre@mercuryone.co.za
Thys de Beer
082 565 5508
Thys@vegaschool.com
Thys de Beer is an admitted advocate (non-practising) the head of brand Strategy at Vega School of Brand
Leadership, as well as the head of the Honours in Brand Leadership at Vega Cape Town. He has been in the
industry for over 10 years and he has recently completed his Master’s Degree researching the role of design
thinking in brand strategy.
Thys is an intellectual that is looking to change people’s perceptions about the power of the brand.
“I am an Alchemist; I love the power of collaboration and discovering insights that help to build authentic brands”
“I am a thinker and explorer and I love to find new ways of building better brands through using systemic thinking.”

Dream
Big
Be
Ingenious!

M1 dream big be ingenious

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