3 Travel blogger insights for working with travel companies
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Travel companies look for writers and bloggers who can meet deadlines, understand the company's brand objectives, and have a portfolio of relevant work. They also value candidates who respond well to critique, are punctual with communication, have strong writing skills, and first-hand experience of the destinations being written about. Companies want writers who are active on social media, can provide quality photos, and will be a good representative of their brand.
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3 Travel blogger insights for working with travel companies
- 4. What does a successful travel blog's stats look like?
- 5. At what point is a blog considered successful?
- 7. When will people start paying me to travel and write? http://leahtravels.com/site/people/my-favorite-place-on-earth-landlopers-edition
- 10. We will compare... Twitter followers Facebook likes Traffic Age of blog People metrics
- 11. We will compare... Twitter followers Facebook likes Traffic Age of blog Number of pages Number of links Domain Authority (alternative to PageRank) People metrics Tech metrics
- 14. People metrics
- 23. INTERNATIONAL # Linking websites 1,340 sites41
- 24. INTERNATIONAL # Linking websites 1,340 sites41 http://moz.com/tools/seo-toolbar
- 26. INTERNATIONAL Domain Authority 56 /10029 http://moz.com/tools/seo-toolbar “Domain Authority is the best prediction for how a website will perform in search engine rankings.”
- 27. People metrics 4.3 years2.3 58,000 uniques/month1,502 8,862 likes408 56,876 followers2,936
- 28. Technical metrics 56 /10029 1,340 sites41 16,503 pages1,074
- 29. www.sarahduff.com #2 What travel company owners care about most.
- 33. http://www.sarahduff.com/?portfolio=places#jp-carousel-87 ROI is the concept of an investment of some resource yielding a benefit to the investor.
- 35. http://www.sarahduff.com/?portfolio=places#jp-carousel-87 R25K Investment R10K flights R5K accom R3K food R2K drinks R5K extras
- 36. http://www.sarahduff.com/?portfolio=places#jp-carousel-87 Investment R10K flights R5K accom R3K food R2K drinks R5K extras R25K Benefit Copy Photos
- 37. http://www.sarahduff.com/?portfolio=places#jp-carousel-87 Investment R10K flights R5K accom R3K food R2K drinks R5K extras R25K Benefit Copy Photos Exposure Traffic Sales
- 38. Investment R10K flights R5K accom R3K food R2K drinks R5K extras http://www.sarahduff.com/?portfolio=places#jp-carousel-87 R25K ? Benefit Copy Photos Exposure Traffic Sales
- 39. Investment R10K flights R5K accom R3K food R2K drinks R5K extras http://www.sarahduff.com/?portfolio=places#jp-carousel-87 R25K LESS THAN R25K Benefit Copy Photos Exposure Traffic Sales
- 40. Investment R10K flights R5K accom R3K food R2K drinks R5K extras http://www.sarahduff.com/?portfolio=places#jp-carousel-87 MORET H A N R 2 5 K LESS THAN R25KR25K Benefit Copy Photos Exposure Traffic Sales
- 41. #3What do travel companies look for when hiring travel writers and bloggers?
- 42. research
- 44. marketing managers content managers business owners web editors
- 45. Flight websites
- 46. Accom Portals
- 48. Tour Operators
- 49. Hotels & Lodges
- 50. Tourism Bodies
- 51. Digital Agencies
- 53. Question format
- 54. findings
- 55. Relevant writing course or qualification ?
- 56. A portfolio of work ?
- 58. Unique voice ?
- 59. Own quality photos to go along with copy ?
- 60. Photoshop or similar photo editing skills ?
- 61. Active on social networks ?
- 62. A large social following ?
- 63. SEO copywriting skills ?
- 64. Basic HTML skills ?
- 65. Punctual / responds to emails timeously ?
- 66. Responds well to critique ?
- 67. Awareness of your travel brand‘s objectives ?
- 68. Some form of travel industry experience ?
- 69. Some form of marketing experience ?
- 70. Has travelled within the last 6 months ?
- 71. First-hand travel experience to destination(s) writing about ?
- 72. A good dose of travel experience around Africa ?
- 73. A good dose of travel experience around the world ?
- 74. Meet deadlines ?
- 75. Meet deadlines Brand objectives Portfolio Perfect grammar Respond well to critique Punctual with emails etc Unique voice First hand destination exp Active on social media Quality photos Travel industry exp SEO copywriting Africa travel exp Large social media following Worldwide travel exp Travelled last 6 months Qualification Photoshop skills Basic HTML Marketing exp
- 76. ✓ Travel industry exp ✓ SEO copywriting ✓ Africa travel exp ✓ Large social media following ✓ Worldwide travel exp ✓ Travelled last 6 months ✓ Qualification ✓ Photoshop skills ✓ Basic HTML ✓ Marketing exp Less on this...
- 77. Focus on this... 1. Meet deadlines 2. Brand objectives 3. Portfolio 4. Respond well to critique 5. Punctual with emails etc 6. Grammar & spelling 7. Unique voice 8. Destination experience 9. Active on social media 10. Quality photos
- 78. Focus on this... 1. Meet deadlines 2. Brand objectives 3. Portfolio 4. Respond well to critique 5. Punctual with emails etc 6. Grammar & spelling 7. Unique voice 8. Destination experience 9. Active on social media 10. Quality photos www.discoverafricagroup.com/blogskills
- 79. A few quotes from travel peeps...
- 81. “Focus on story telling.”
- 82. “We take a close look at the types of followers bloggers have.”
- 83. “Ultimately we are trying to generate leads.”
- 84. “The blogger needs to be an extension of my brand in personality, presentation and their own promotion.”
- 85. Some things travel peeps don’t like...
- 86. “When someone is enthusiastic in theory but then needs to be chased for submissions - that sucks.”
- 87. “Writers that are too precious about their content and don't respond well to changes.”
- 89. In summary...
- 95. "A goal is not always meant to be reached, it often serves simply as something to aim at." - Bruce Lee