The document discusses the concept of "Big Content" as a form of content marketing that involves creating large, in-depth pieces of digital content to solve problems for target audiences. It provides examples of companies that have successfully implemented Big Content strategies, such as creating communities, content about solving traveler problems, and platforms that engage communities. The document concludes by offering nine tips for creating successful Big Content, such as understanding customer fears and building content on one's own platform.

1. @andrevankets
#BigContent
And… How to avoid the
social media black hole

2. Slides are available
for download
bit.ly/bigcontent-blackhole

3. Grow businesses
through better
online marketing.

4. Social Media is not
the answer.

5. #1
Too
Easy
http://how2becool.com/baby-selfie-app/

6. #2
Too
Costly
Organic post reach
for brands
40%
after Facebook’s
EdgeRank update
http://techcrunch.com/2014/04/03/the-filtered-feed-problem/
http://www.briansolis.com/2013/01/what-your-business-needs-to-know-about-facebooks-edgerank/

7. #3
Browse
Mode
http://www.thejournal.ie/mobile-phone-while-driving-1858807-Dec2014/

8. #4
Infinite
Scroll
http://www.thejournal.ie/mobile-phone-while-driving-1858807-Dec2014/
https://medium.com/@griffinshea/the-hard-knock-school-of-travel-blogging-5e4f1ea77513
Griffin Shea

9. http://fitnessblackandwhite.com/brad-pitt-fight-club-workout/

10. You are not special.
You're not a beautiful or unique
snowflake.
You're the same decaying organic
matter as everything else.

11. You are not special.
You're not a beautiful or
unique snowflake.
You're the same decaying
organic matter as
everything else.

12. Be
Here

13. And
Here

14. Big Content

15. Big Content
A specific form of content
marketing

16. Content
Marketing

17. Marketing
Content
Audience
Action

18. Running a blog

19. Videos

20. Infographics
http://www.loveinfographics.com/categories/environment-infographics/rhino-poaching-facts-infographic-infographic

21. TV Shows

22. Inflight Magazine

23. Relatively easy
to clone

24. Big Content is…

25. A digital asset.

26. No-one’s
done before.

27. Hard to copy.

28. Share-worthy.

29. Lives. On. Your.
Website.

30. Big Effort.

31. Big Gap.

32. ?

36. Examples?
(and proof that it works)

37. #1
Community

40. #2
Community +
Content

43. Results?

44. •Launched March 2012
•20k verified users
•1,728 published users
•3,703 photo galleries
•2,156 journals
•842 videos
•1,208 discussions threads
•30k-60k visitors per month

45. #3
Solve a problem
for travellers

55. This is OUR scenario.
What do WE need.

58. www.drivesouthafrica.co.za/child-visa-checklist/

59. www.drivesouthafrica.co.za/child-visa-checklist/

60. Results?

61. Traffic
Brand exposure
Relationships

62. https://majestic.com
Links!

63. Leads!

64. #4
Solve a problem +
Content +
Community

66. http://www.enca.com/herdtracker-helps-visitors-track-wilderbeest-migration

74. Results?

75. Solved a problem /
Addressed a fear
27 times

76. Solved a problem /
Addressed a fear

77. Solved a problem /
Addressed a fear

78. Content Platform
Sep ‘14 Sep ‘15
Live updates 159 590
Photos 78 1919
Videos 23 126

79. - 1.1k Email subscribers
- 1.6k Twitter followers
- 4.7k Facebook shares
Travellers + Industry
Community

80. Traffic - Enquiries - Safaris
- 120k Website visits
- 100s of enquiries
- Dozens safaris booked

81. - 55 Links (Sep 2014)
- 98 Links (Sep 2015)
Links = SEO = Rankings
Media Coverage

82. 9 Tips for
creating your
own Big Content

83. #1
Understand
your customers’
fears

84. #2
Choose a
problem to solve

85. #3
Know what’s out
there

86. #4
Befriend a geek

87. #5
Build it

88. #6
On. Your. Own.
Platform.

89. #6
On. Your. Own.
Platform.

90. #7
Create a Content
Pyramid

91. #8
Engage press
http://www.okdork.com/2014/08/12/how-to-do-pr-for-
your-startup-without-spending-any-money/

92. #9
Nurture and
thank partners

93. http://www.ted.com/talks/derek_sivers_how_to_start_a_movement

97. Keep Reading
1. http://www.briansolis.com/2013/01/what-your-business-needs-to-know-about-facebooks-edgerank/
2. http://techcrunch.com/2014/04/03/the-filtered-feed-problem/
3. https://medium.com/@griffinshea/the-hard-knock-school-of-travel-blogging-5e4f1ea77513
4. http://www.theatlantic.com/technology/archive/2013/12/2013-the-year-the-stream-crested/282202/
5. http://www.okdork.com/2014/08/12/how-to-do-pr-for-your-startup-without-spending-any-money/
6. http://en.wikipedia.org/wiki/SMART_criteria
7. http://www.ted.com/talks/derek_sivers_how_to_start_a_movement
8. http://moz.com/blog/why-big-content-is-worth-the-risk/
9. http://www.fastcompany.com/3008494/big-data-comes-big-content
10.http://www.convinceandconvert.com/content-marketing/3-strategies-to-make-big-content-work-for-
your-brand/
11.http://www.slideshare.net/randfish/how-will-links-influence-seo-in-the-future
• https://travelmassive.com/
• https://www.safarious.com
• http://www.drivesouthafrica.co.za/child-visa-checklist/
• http://www.discoverafrica.com/herdtracker/

98. bit.ly/bigcontent-blackhole
@andrevankets
Thank you