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The Whitespace of Experience

As designers, we strive to provide the ideal experience for a product or brand. Often, this means identifying and affecting all the touch points of interaction. But, do we try too hard? Should we, like good graphic designers, be aware of the whitespace and design for intentional freedom in the experience? Andrew will discuss strategy and execution opportunities for whitespace in experiences.

(This needs notes or further explanation. I'll write a post with the details. For now, enjoy the vague slides.)

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The Whitespace of Experience

  1. 1. THE WHITESPACEOF EXPERIENCEDESIGN IS KNOWING WHEN TO STOP DESIGNING. . @ANDREWCROW
  2. 2. MY HAPPINESSIS COMPLETELY PLANNED TO THE UTMOST DETAIL
  3. 3. DESIGN DESIGNERS. DESIGN LEADERS.STRATEGY DESIGN MANAGERS. BRAND MANAGERS. STRATEGISTS. BRAND PRODUCT DEVELOPERS.
  4. 4. TOUCHPOINTS
  5. 5. MY FOCUSIS COMPLETELY PLANNED TO THE UTMOST DETAIL
  6. 6. GOOD EXPERIENCES AREDESIGNED FOR THE IDEAL.
  7. 7. GREAT EXPERIENCES ALLOW FOR THE UNEXPECTED.
  8. 8. WHITE PROVIDE OPPORTUNITY FOR PEOPLE TO MAKESPACE YOUR EXPERIENCE THEIR OWN.
  9. 9. @ANDREWCROW
  10. 10. PHOTO CREDITSErika (iwinatcookie)http://www.flickr.com/photos/iwinatcookie/5455581222/J-Nohttp://www.flickr.com/photos/j-no/1760601125/sparkleicehttp://www.flickr.com/photos/sparkleice/2572625975/Juan Pablo Varelahttp://www.flickr.com/photos/barvarela/360254451/

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