1.

How technology platforms are
changing magazine and
newspaper publishing
Asian Publishing Convention
July 2010
Andrew Duck

2.

2
Introduction
State of the publishing industry
Technology advances
Real world examples
Actions

3.

3
Reminiscing
You knew your market very well
Supply and demand were stable
It was easy to adapt to mild disruptions

4.

4
State of the publishing industry
Publishing in the US
Publishing in Europe
Publishing in Asia
Staff cuts

5.
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5
Publishing in the US
Consumer spending down
2/3 of over 55s read a newspaper daily, only 23% of 18-34 yr olds
Newspaper circulation down 7 million over last 25 years
Unique readership of online news up 34 million in last 5 years
More video uploaded to YouTube in last 2 months than if ABC, CBS and NBC had been
airing all-new content every minute of every day since 1948
More than 1 trillion web pages, 100,000 iPhone apps, more text messages per day than
people in the planet
From Arianna Huffington at an FTC Conference on Future of Journalism in Washington DC

6.
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6
Publishing in Europe
Since 1951 UK population growth of 25%
Newspaper circulations down 30% over same period

7.
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7
Publishing in Asia
Paid newspaper circulation rose in 8 countries: Afghanistan (+11.11%), Bangladesh
(+7.14%), Burma (+13.51%), Cambodia (+9.09%), India (+8.26%), Indonesia (+6.86%),
Nepal (+2.94%) and Thailand (+0.68%)
Circulation fell in 8 countries: Brunei (-8.89%), Hong Kong (-2.44%), Korea (-1.04%),
Malaysia (-4.92%), Singapore (-1.84%), Sri Lanka (-2%), Taiwan (-5%) and Vietnam (-0.71%)
Newspaper circulation in Asia grew 3.44% during 2008
World Press Trends 2009, Asian Edition

8.
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8
Publishing online
Indonesia, largest and fastest growing online market in SE Asia. 22% (2009) to 48% (2010)
Mobile becoming the dominant player in Indonesia
Vietnam mobile access increased 10% (2008) to 19% (2009)
UGC is driving adoption in Vietnam, 47% share of social media activities

9.
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9
Layoffs and buyouts at US newspapers
US newspaper layoffs
20000
15992
14783
15000
10000
5000
2256 1876
0
2007 2008 2009 2010

10.
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10
How did we get here?
Disillusioned
Complacent
Traditional
It’s actually a lot simpler, you aren’t a newspaper or a magazine.
Very reactionary approach, you lose a sense of being proactive
You keep pushing back, looking for more time... it’s not available

11.

The epiphany
“... as an industry, many of us have been
remarkably, unaccountably complacent. Certainly,
I didn’t do as much as I should have after all the
excitement of the late 1990’s. I suspect many of
you in this room did the same, quietly hoping that
this thing called the digital revolution would just
limp along.”
- ASNE, April 13, 2005.

12.
12 
Today is the future we were
worried about yesterday.

13.
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13
Where are we?
Print costs are on the increase Online readership is increasing and
engaged
News is old, traditional organisations
being scooped Advertising follows the consumers
Classifieds and advertising are done Mobile is further segmenting the market
better online
In print you have no choice, your articles
are chosen for you
Younger readers are simply not interested

14.

Publishing economy
“The thing that worries me most at the
moment about the condition of
journalism is, frankly, who’s going to
pay for the journalism in 10 years’
time? My kids wouldn’t dream of
buying a newspaper - and we are a
newspaper household”
BBC Presenter and former newspaper editor, Andrew Marr

15.

A hybrid future
“Those papers that wake up in time will
become a journalistic hybrid combining
the best aspects of traditional print
newspapers with the best of what the
Web brings to the table.”
Arianna Huffington

16.


17.
17 
Technology changes

18.
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Digital Revolution
“I think there is maybe a
world market for maybe five
computers.”
Thomas Watson, Chairman IBM, 1943

19.
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Twitter
Real-time, short messages
More than 100 million users, 175 employees
Raised another $100 million in funding, 300,000
new users a day
Continually scoops traditional news for breaking
stories
Has become an additional channel for driving
traffic to news organisations

20.

Facebook + Social
About to pass 500 million users, growth not
slowing. 400 million in February 2010.
Passed Google in US pageviews March 2010
7.5% of all internet time spent on Facebook
Social plugins, commenting, likes, sharing.

21.
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Google Me
A possible new competitor to Facebook

22.
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News aggregators
Google News, Huffington Post, Digg, Yahoo,
Daily Beast
De-value the original brand
Reducing page views and subsequent
advertising revenues

23.
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Google News
Cops a lot of criticism
ACAP (Automated Content Access Protocol)
Licensing agreements
Advertising on US version

24.
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Craigslist
Classifieds are done better online

25.
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Mobile
Mobile broadband increasing
Smartphones becoming smarter
Consumers expect push
Always connected
Very personalised

26.
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Mobile first
“Mobile is the hottest area of computer
technology. The smartest developers now are
writing apps for mobile before they write for
Windows or Apple Mac desktop operating
systems. Part of that is because these devices
are hugely personal to us when we use them.”
Eric Schmidt, CEO Google, Activate 2010

27.
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iRevolution
World domination
iPod, iPhone, iPad, iTunes
Commoditizing entire markets
A master of the micro payment
iAds
1.7 million iPhone 4G devices in 3 days

28.
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Kindle
Direct to my device
Content bought with 1-click checkout
Delivered wirelessly
An entire book in 60 seconds

29.
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HTML5
The evolution of the standards which power your
websites
A lot of new stuff

30.
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Browser War
Safari Reader
Ad blocking

31.
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Online video
It’s TV, only easier
Works on mobile browsers
Doesn’t require flash
Uses hardware acceleration

32.
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Content Management
Systems
1000s of WCMS systems
Moving from page based to component based
Complex editorial requirements
Personalisation

33.
33 
Personalisation

34.
34
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Google News

35.
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Disruptive
“The internet is the most disruptive technology
in history, even more than something like
electricity, because it replaces scarcity with
abundance, so that any business built on
scarcity is completely upturned as it arrives
there. You have to plan your corporate strategy
around what the internet does.”
Eric Schmidt, CEO Google, Activate 2010

36.
36
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The network

37.
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37
Vietnam
Mobile access nearly double year-to-year, from 10% (2008) to 19% (2010)
3G just released in the past 6 months, still being rolled out
Mobiles far outnumber traditional access methods

38.
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38
Indonesia
Largest and fastest growing online market in SE Asia, jump from 22% (2009) to 48% (2010)
Internet cafes losing out to mobile, a 19% decline from 83% (2009) to 64% (2010)

39.
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39
Mobile Index 2010 Indonesia
More than half of mobile internet users between 15-24 years of age
Predominantly from advanced phones, only 11% own a smartphone
41% of people surveyed looked up content or searched in previous month.
Of those who searched, News was the most common at 54%
Social networking is the key activity with 89% of users accessing it within the last month
47% access social networking sites at least once a day
Yahoo! Net Index 2010

40.
40 
Cashing in

41.
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Paywalls
paidcontent.org
Per article
Subscription
Limited access
Mobile

42.
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Advertising
iAds
Immersive
Personalised
Unobtrusive?
Attention

43.
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Content deals
Massive demand for e-Readers
If price is right there is demand in all markets
Demand of approximately 35%
http://globalwebindex.com/archives/290

44.
44 
Some examples

45.

Christian Science
Monitor
Closed down daily print, now run a weekly
magazine
Daily online only news
93% of print subscribers moved
$2.3 million tech investment paying off, print
costs saved $3.5 million

46.
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Wall Street Journal
Japan
Free and subscription only articles
One off article purchase
Still selling advertising
News over mobile client as well

47.
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New York Times
Charge frequent readers
Number of free articles per month
Subscription fee for unlimited access
Don’t want to interrupt millions of casual visitors

48.
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News Corp
Rupert Murdoch charging for content
Newspaper division quarterly profits collapsed
from $216m to $7m year-on-year.
Considering blocking content in Google

49.
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The Times
Started last Friday
£1 per day, £2 for a week
iPad edition still £9.99 a month

50.
50 
What can you do now?

51.
51 
“I wouldn’t mind paying for my news again ... but
I wouldn’t want to pay for all the different
sources. I wish they could put something
together like cable television where I pay for
access to all the news sources, and let someone
else work out how to divvy up the cash”
Anonymous comment online.

52.
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52
Take action
Take action
What is your business?
Identify new revenue streams
Get involved in new technology
Ask for help

53.
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53
In Summary
Be a content business
Take advantage of technology changes
Think outside the box
Look for lots of small revenue streams
rather than your traditional big one
Be excited

54.

Traditional Media in
Ten Years
“There will be no media consumption left in
ten years that is not delivered over an IP
network. There will be no newspapers, no
magazines that are delivered in paper
form. Everything gets delivered in an
electronic form.”
Steve Ballmer, Microsoft CEO, June 2008

55.

A wealth of
opportunities
“There are a lot of opportunities in Asia
because Asians are more adaptable. Print
brands still have a future, and portals are
keen to pay for magazine content. We are
moving in the right direction - we are in a
cultural revolution of sorts for print.”
Victor Viscot, CEO Lagardere Active, May 2010.

56.
56
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Questions?

57.

Thanks
Andrew Duck
andrew.duck@quiqcorp.com
twitter.com/andrewduck