Presentation delivered at the EADP 2010 conference in Majorca, 20 May 2010

1. When
Social
Meets
Local
Andrew Grill, Visible Technologies - London
EADP Conference May 2010 LondonCalling.mobi
twitter @andrewgrill

2. Social Media is
demanding attention
LondonCalling.mobi

3. LondonCalling.mobi

4. How do users use social
networks?
LondonCalling.mobi

5. Complaints!
LondonCalling.mobi

6. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation
on the social Web.
LondonCalling.mobi
Dave Evans bit.ly/nublack

7. @btcare
LondonCalling.mobi

8. LondonCalling.mobi

9. LondonCalling.mobi

10. Grab your brand/product name now!
LondonCalling.mobi

11. Peer recommendations
LondonCalling.mobi

12. Peer advocacy is the new 118 / 411
Must read: http://bit.ly/ad2020
LondonCalling.mobi

13. Automated twitter search has a way to go…
LondonCalling.mobi

14. The power of trusted networks = new currency
LondonCalling.mobi

15. Can we advertise
on social networks?
LondonCalling.mobi

16. Listen
Learn
Engage
Integrate LondonCalling.mobi
bit.ly/4rules

17. Social Media Monitoring – 1st step
LondonCalling.mobi

18. Social media is personal media
LondonCalling.mobi

19. The Mad Men need to change their approach
LondonCalling.mobi

20. What’s wrong with this picture ?
LondonCalling.mobi

21. The advertising world has to change
LondonCalling.mobi

22. The glittering allure of the mobile society
1. Mobile is personal – it is my media
2. Mobile is always carried – the city in my pocket
3. Mobile is always on
4. Mobile has a built in payment mechanism
5. Mobile is there at the point of creative impulse
6. Mobile can recount the audience
Source: Alan Moore http://bit.ly/m-allure
November 2008 commissioned by Microsoft
LondonCalling.mobi

23. Social media is just like real life!
LondonCalling.mobi

24. Social + mobile = ?
Not only what are you doing but where are you doing it
Value/Loyalty
€
Social Mobile
LondonCalling.mobi

25. Social + mobile = ?
What's in it for me where I am right now?
Value/Loyalty
€
Social Mobile
LondonCalling.mobi

26. Foursquare – location meets social
€
LondonCalling.mobi

27. Could Foursquare be the next twitter?
€
LondonCalling.mobi

28. Social media + loyalty
€
LondonCalling.mobi

29. Foursquare Mayors get $1 off a Starbucks Coffee
LondonCalling.mobi

30. Foursquare ticks all the boxes
 User generated location updates
 Permission based
 Loyalty component
 Share with and find your friends
 Statistics for advertisers and brands
 Competitive / game element
 Simple to access from your mobile
LondonCalling.mobi

31. Making money from mobile & social?
LondonCalling.mobi

32. Turn mashups into money
LondonCalling.mobi

33. “Ultimately advertising must sell...or else”
David Ogilvy
LondonCalling.mobi

34. Permission
Privacy
Preference
LondonCalling.mobi

35. Permission
people will decide what they see /
receive / engage with
Privacy
Preference
LondonCalling.mobi

36. Permission
Privacy
people will decide where their data is
and how it is used
Preference
LondonCalling.mobi

37. Permission
Privacy
Preference
people will decide what content they
find relevant. Inference and assumption
has a limited lifespan LondonCalling.mobi

38. Social Media & Mobile
www.LondonCalling.mobi
Follow me on twitter.com/AndrewGrill
www.visibletechnologies.com
email me via andrewgrill.com/contact
+44 788 198 6694 LondonCalling.mobi
twitter @andrewgrill