Presentation on "trends for mobile marketing and advertising" presented 25 January 2010 at Mobile Monday Oslo in Norway.

1. Key Trends in Mobile Marketing & Advertising for 2010 Andrew Grill, Digital Strategist MoMo Norway, January 2010

2. This time…it’s personal

3. The Mad Men need to change their approach

4. What’s wrong with this picture ?

5. The advertising world has to change

6. Ad avoidance

8. Key trends in 2010

10. Always On

12. Mobile broadband is the last frontier before “flat rate everything”

13. Mobile Advertising… There’s an app for that

16. Bespoke mobile app for Smirnoff bit.ly/smirnoffapp

17. Branded Utility

18. Branded applications

19. Barclaycard waterslide game

20. Barclaycard waterslide game

21. Branded experiences

25. Mobile friendly sites

26. Mobile friendly sites are a must http://www.peugeot3008.mobi

28. Campaigns must be measurable

29. Mobile + Social = WIN

33. Augmented Reality

36. IBM augmented reality at Wimbledon

37. Mobile Secrets

38. Mobile secret #1 “ Mobile operators don’t collect the information advertisers need”

39. “ Volkswagen spend ONE PERCENT of their DIGITAL budget on mobile” VW CRM Manager May 2009

40. “ P&G spent just 0.17% of their advertising budget on mobile in 2008” Informa /Ogilvy / Acision paper bit.ly/ad2020

41. Mobile secret #2 “ we’re not interested in CPM or click-through rates…we just want to sell products” Brand Manager FMCG 2008

42. “ Ultimately advertising must sell...or else” David Ogilvy

43. Mobile secret #3 “ Small is beautiful with mobile”

44. The changing face of advertising

45. Mobile secret #4 “ Unless we heed the 3 Ps of mobile it will never take off as a medium”

46. Permission Privacy Preference

47. Permission people will decide what they see / receive / engage with Privacy Preference

48. Permission Privacy people will decide where their data is and how it is used Preference

49. Permission Privacy Preference people will decide what content they find relevant. Inference and assumption has a limited lifespan

50. Follow me on twitter.com/AndrewGrill Slides http://bit.ly/sharegrill email me via andrewgrill.com/contact +44 788 198 6694 Mobile Advertising & Social Media www.LondonCalling.mobi