Presentation delivered 14th July at the Brand-e Social Buzz workshop in London. More details at http://lc.tl/buzz

1. Going…. Beyond The Buzz @andrewgrill

2. Buzz Research Product Development Recruitment SEO HR Analytics Trends Prediction

3. lc.tl/dominos $26M  36,000 fans 33% online

4. Is this your company?

6. Social Media is demanding attention

8. Listening is NOT spying lc.tl/bt

9. Relevant content lc.tl/voice

10. Manual sentiment scoring and analysis lc.tl/voice

11. Sentiment Analysis lc.tl/voice

12. Influencer Analysis lc.tl/voice

13. Actionable Insight This timeline shows the change in volume and sentiment over time, as well as associates most common terms for each month of the campaign. Useful for many things, but product launches is most common. lc.tl/voice

14. Marketing Friendly Insight A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor.. lc.tl/voice

17. Social media is just like real life!

18. Follow me on twitter.com/ AndrewGrill www.visibletechnologies.com contact via http://lc.tl/c +44 788 198 6694