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InnoEurope presentation Tallinn
1.
The Future of
Location-Aware Advertising Andrew Grill, Mobile Advertising Evangelist - Gigafone Annual Innovation Conference InnoEstonia 2008
2.
Introduction www.London-Calling.org.uk
3.
4.
5.
6.
What is mobile
advertising? How does location enhance mobile advertising?
7.
8.
9.
Mobile advertising today
10.
Or….we ask the
user’s permission and preference Dynamic location information can enhance the user experience
11.
12.
13.
14.
15.
Google Maps –
now with sponsored links www.google.com/gmm
16.
WiFi location –
Skyhook Wireless www.skyhookwireless.com
17.
Blogloc – post
your location on a blog www.blogloc.com
18.
Shozu + Flickr
= geotagged photos m.shozu.com www.flickr.com
19.
20.
MobGeo – location
aware mobile coupons www.mobgeo.com
21.
Locatik – location
based social networking www.locatik.com
22.
“ Location Broking”
with Fire Eagle from Yahoo! www.fireeagle.com
23.
New Friend View
service from Nokia Consumers first need to understand the benefits of a location service friendview.nokia.com
24.
Andrew Grill www.andrewgrill.com/contact
Follow the latest news at www.london-calling.org.uk http://LBS.andrewgrill.com Twitter: @andrewgrill
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