Presentation given at the IAB Think Big Conference in Brussels 6th May 2010 by Andrew Grill looking at the intersection of social media and mobile networks.

1. When social meets mobile Andrew Grill, Visible Technologies IAB Think Big May 2010

2. This time…it’s personal

3. The Mad Men need to change their approach

4. What’s wrong with this picture ?

5. The advertising world has to change

6. Ad avoidance

9. Bespoke mobile app for Smirnoff bit.ly/smirnoffapp

10. Branded Utility

11. Branded experiences

12. Social Media is demanding attention

14. When social meets mobile

16. Social media is just like real life!

19. Foursquare – location meets social €

20. Could Foursquare be the next twitter? €

22. Social media + loyalty €

23. Making money from mobile & social?

24. Turn mashups into money

25. Turn mashups into money

26. Can we advertise on social networks?

28. Mobile Secrets

29. Mobile secret #1 “ Mobile operators don’t collect the information advertisers need”

30. “ Volkswagen spend ONE PERCENT of their DIGITAL budget on mobile” VW CRM Manager May 2009

31. Informa / Ogilvy / Acision paper bit.ly/ad2020 “ P&G spent just 0.17% of their advertising budget on mobile in 2008”

32. Mobile secret #2 “ we’re not interested in CPM or click-through rates…we just want to sell products” Brand Manager FMCG 2008

33. “ Ultimately advertising must sell...or else” David Ogilvy

34. Mobile secret #3 “ Unless we heed the 3 Ps of mobile it will never take off as a medium”

35. Permission Privacy Preference

36. Permission people will decide what they see / receive / engage with Privacy Preference

37. Permission Privacy people will decide where their data is and how it is used Preference

38. Permission Privacy Preference people will decide what content they find relevant. Inference and assumption has a limited lifespan

39. Follow me on twitter.com/AndrewGrill Slides http://bit.ly/gthinkbig email me via andrewgrill.com/contact +44 788 198 6694 Social Media & Mobile www.LondonCalling.mobi