Jeffery David Whippo explains how motivation is measured. According to him, Motivation is often measured in relative terms. Moreover, the current state of motivation can be compared to previous or subsequent levels of motivation or to motivation in a different goal state.
Marketing Management 16th edition by Philip Kotler test bank.docx
Jeffery David Whippo Believes That Motivation is Often Measured in Relative Terms
1. Jeffery David Whippo Believes That Motivation is
Often Measured in Relative Terms
Jeffery David Whippo explains how motivation is measured. According to
him, motivation is a vital internal resource that allows you to adapt in
response to changes in the environment, function productively, and
maintain well-being. Motivational researchers measure motivation in
terms of observable responses.
Motivation is often measured in relative terms. Moreover, the current state
of motivation can be compared to previous or subsequent levels of
motivation or to motivation in a different goal state. Talking about external
motivation, it is the desire to work for rewards and avoid being penalized.
Thus, this type of motivation can be the simplest to measure. Jeffery feels
that while measuring external motivation, it is important to continue
measuring the effectiveness of motivators like bonuses to see if fewer
employees respond to them over time.
Jeffery D Whippo further states that motivation can also be measured by
noting how many times an employee volunteers to do a task. It is important
to look at how many times each employee does something outside of his
job description.
Various organizations offer questionnaires that are designed to measure
motivation. These are constructed to produce results that provide a bell
curve and a graph that shows a bulge in the middle where most people are
grouped.
Overall, Jeffery David Whippo believes that motivation can result from the
interaction of both conscious and unconscious factors and that the intensity
of desire or need, the incentive or reward value of the goal, and the
expectations of the individual as well as their peers can all be factors in
motivation.