Netflix presentation

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Marketing Intelligence Report

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Company Overview “ Our appeal and success are built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery.”

Product Overview ,[object Object],[object Object],[object Object]

Direct Competitor: Blockbuster ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Competitor: Blockbuster ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indirect Competitor: Redbox ,[object Object],[object Object],[object Object],[object Object],[object Object]

Indirect Competitor: Bestbuy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Overview: International ,[object Object],[object Object],[object Object]

Environmental Analysis: International China Korea India

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