3. Positive
• Overall site appearance is clean and contemporary
all elements are where I would expect to find
them.
• The case for email sign up and advantages for
doing our spelled out immediately.
• Slider is effective in routing users to specific
information.
• Search by brand, product number or category
helpful
• Procurement expertise is evident
• Users can rate products
Negative
• Difficult to get back to home page and, If I click the
logo I can get to Home, but not all users know
that.
• Many categories
• There is detailed content for power users, it is
difficult to find and not always easy to find
• Catalogue PDF could have improved functionality.
• Service category landing pages are very cluttered. Browser Rendering
Excellent, consistent appearance and functionality
in Chrome Fire Fox and IE.
6. Positive
• Straight in to a product sales area.
• Very lean, few links but all are
essential to the interaction.
• Product descriptions are highly
detailed and will be useful to
power users
Negative
• User must be highly
knowledgeable of products to use
the site.
• There is very little company
information, site tells me little
about the company values.
• I feel unqualified to buy anything.
Conclusion
• Illustrations are not of products, I
If you know the products you need it will be efficient if you do
cannot find things based on my not……you sunk!
recollection of them.
7. Positive
• Very Clean, good use of roll overs to way
find.
• CLEAN CLEAN efficient use of interface.
• Very uncluttered additional links are
there but discreet.
• Good use of images, products seem
relatable on my experience of what it is I
am here to purchase.
• Featured content is clear and interesting.
• Site Allows users to review products and
write specifications, Also asks weather
user needs more information and what
type of information.
Negative
• Difficult to find educational information Conclusion
or content on the home page, site does
Very good, I think user will like being able to review the products
not address users as a community.
and offering suggestions
• Brand is a bit faceless.
• Difficult to find information if I am a
Government or Not for Profit user.
8. Sites Compared
Overall Site aims to be a great Site assumes users have Site is an extension of
ecommerce experience purchased with Amazon and is catalogue and thus is really
specializing in procurement familiar with site practices. It is an adaptation of print to a
procedures for large not immediately clear that digital format.
institutions leveraging users with procurement
companies experience speciation's will be catered to
Info Site reflects corporate Corporate information is tricky Virtually no company
values to find information, it is assumed
the user knows the
catalogue
Site uses home page to Home page content instructs THERE IS NO HOME PAGE
present additional content the user on how to get more
form the site
User Ratings User can rate / review Users can rate review products Dose not aim to involve
products And share via social media user feed back.
Social Media Has social media presence Site is designed to learn from Dose not contain any social
via links user comments and share user media.
ratings, social media is
inherent
Define the user Educates user about global Dose not attempt to define its Very little company info
presence and company users as a community, eg; there
history are no images of users.
11. Product Page
• Clean useful information
• Very familiar environment
• Allows for user interaction
12. Product Page
• Clean useful information
• Dose not offer accessory products
• No reviews or additional content
13. Use of Images
Grainger and Amazon similar
McMaster uses illustrations
Advantage of photorealism
• User will recognize products quickly
• Branded Products can serve as way-finders
• Grainger can piggy-back on supplier brands
marketing initiatives.
15. Search •Via search bar •Via search bar • Via search bar
Product •Products Home •Products Home • Products Home
graphical list or detailed graphical list or detailed graphical list
Products nav Products nav • Detailed Products nav
•Enter item number •Click item number and
Select Proceed to Check Out
Click Proceed to Check
Out
As a non-registered user,
Transact As a non-registered As a non-registered 6 steps to check out.
user, user,
10 steps to check out. 6 steps to check out. 3 steps
Find 4 steps 3 steps 2 steps
Add to cart-Review
Buy 3 steps 2 steps Order/Place-
Manage 1 steps Check out
3 steps
(I signed in using my
Amazon Prime id)
19. How dose Baxter help its clients,
given the amount of regulation in
Healthcare…..?
20. What’s next for me?
I would like to survey visitor data
with the aim of providing better
information to customers whom
have regulatory or strict account
requirements.
