2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016
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We looked at 100+ variables across 30K businesses to try to reverse engineer Google's Local Algorithm
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2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016
- 1. #SMX #21C3 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016 Andrew Shotland CEO, LocalSEOGuide.com
- 2. #SMX #21C3 Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility. We also do SEO for large websites, national to local brands and agencies. About The Company Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 3. #SMX #21C3 Obligatory Client Slide Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 4. #SMX #21C3 The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 5. #SMX #21C3 A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 6. #SMX #21C3 A Method To the Madness Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 7. #SMX #21C3 For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/ Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 8. #SMX #21C3 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 9. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 10. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 11. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 12. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 13. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 14. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 15. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 16. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 17. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 18. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 19. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 20. #SMX #21C3 What about GMB? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 21. #SMX #21C3 What about GMB? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 22. #SMX #21C3 “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/ Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 23. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 24. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 25. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 26. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time! Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 27. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 28. #SMX #21C3 >>> >>> LocalSEOGuide.com Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 29. #SMX #21C3 Interested in More? Check these out! More Ranking Factors Studies: Moz Search Metrics Backlinko Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 30. #SMX #21C3 Coming Soon Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 31. #SMX #21C3 Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
- 32. #SMX #21C3 Andrew @ localseoguide.com
Notes de l'éditeur
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do
- # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
- Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
- This slide covers the discussion of what I wanted to do
- Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
- Page speed,
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do
- This slide covers the discussion of what I wanted to do