2. Dementia & Alzheimer's are
issues which society needs to
fight at large with a collective
action. The pupil who take
care of older ones have to be
aware of handling or taking
care of such situation.
Precursor
3.
4. Now, getting communities
to work & be aware of this
requires a very unique
approach towards the
messaging. So lets
START.
5. We careIs the campaign created towards getting people
aware that they need to take n extra effort for
their loved ones who are facing dementia or
Alzheimer's.all this because they care about
their loved ones. All this because as a healthcare
brand , we care for them as well.
7. Now REMAINDERS,
in the form of written post it notes or sign
boards are greatly used to come along in this
situation & hence we use the same to remind
users the extra effort required by them.
8. At select Fortis
facilities or malls , we
have people holding
pluck cards with basic
directive messaging to
finally get them to the
campaign messaging.
11. The idea is to make
post it notes wall that
says " we care " ,
which each post it
notes having more
info on the campaign
messaging.
12.
13. All campaigns are
based on ground
activity which is
video-graphed &
given media PR to get
multiple the word of
mouth for the
campaign messaging
with the end call of
action going to a
micro-site with
further details.
14. ROI-The idea is to generate word of mouth &
leverage the same on social media.
-Has enough PR material to attract press.
- combination of on ground & web eye
balls
