These are the slides from a seminar we ran this morning for Doncaster Chamber.
This is where we help small businesses and local businesses wit their SEO, providing good solid advice they can go away and implement, I hope you find them useful.
Andy Roberts
andy@needmoreclicks.com
Unit 8
Durham Lane
Doncaster
South Yorkshire
DN3 3FE
01302 211 450
https://plus.google.com/u/0/+AndyRoberts1
2. My Aim…
To give you simple ideas
that make a difference to
your online presence
3. • Introductions
• Why Do We Need SEO?
• Natural v PPC
• On Page SEO – Finding & using the right
keywords
• Off Page SEO – Building Links & Social Media
• Google Places
• PPC (Google Adwords)
• KPI’s & Measurements
• Wrap Up & Questions
4. What is SEO (Search Engine
Optimisation), web site optimisation,
online marketing, internet marketing?
The process of increasing the amount of
visitors to a web site by ranking high in the
search engine results, pay per click
advertising or social media followed by
maximising site conversions
5. Why Do We Need SEO?
But be careful chasing top spot!
11. How do we do Keyword Analysis?
• Google Keyword Tool
• Google Suggest
• 3rd
Party Tools e.g. Market Samurai
• Customers / Suppliers / Staff
• Themes & Categories
14. Phrase Matching
• For the most accurate idea of how many people
use that term use exact match option
Match
type
Example
keyword
Ads may show on searches
that
Example searches
Broad
match
women's
hats
are synonyms, related
searches and other relevant
variations
buy ladie s hats
Phrase
match
"women's
hats"
are a phrase, and close
variations of that phrase
buy wo m e n's hats
Exact
match
[women's
hats]
are an exact term and close
variations of that exact term
wo m e n's hats
16. Page Title – Very Important
Headings (H1, H2…)
The right content
Images Need Alt Tags
Page Description sits
‘behind the page’ but forms
part of the search snippet
17. Search Snippets
Page Title – Very Important
~65 Chars
Page URL
Page Description
~165 Chars
These are all sales
opportunities, make
sure you have calls
to action
21. What to do with Keywords
•Page Titles, Page Descriptions, Headings
•Website Copy, write compelling content & keep it
current
•Keyword in the 1st
& last sentence of the page, bold
the first one
•Within Image Alt Tags
•Within Anchor Text for internal pages
•Make sure each page is different
22. On Page SEO – Making The Page Relevant
• Remember Google likes relevancy – the
more up to date the better
• The link to landing page must be seamless
• For Natural Results & Especially Google
Adwords
• Review Google Guidelines
• Let’s look at your websites
24. Off Page SEO
• What does this mean
• How to get links
• Forums, Video, Blogs, Social Media
• LinkedIn
• Twitter
• Facebook
• ‘Keyword Cloud’
25. Google Likes Links
• One of the most important factors in
getting ranked
• Inbound links to your website
• Incredibly Important
• From ‘authority sites’
• The more the better
• Use the right Anchor Text – a mix of
keyword and generic e.g. ‘Click Here’
36. How to use Social Media
• Remember, Google Likes Links
• Use Social Media sites to generate links to your
web site
• To grow a community around your products and
services
• To allow friends to recommend you to their
peers
• Combine Online & Offline Strategies
38. • Add Social Media buttons to your email
signature
• Make them prominent on your website
• Run competitions
• Use printable vouchers
• Build an email list
• Don’t spam, send them something they’ll
want to read
39. Blogs In More Detail
• Why set up a blog?
• Built within your site or stand alone,
keyword based domain (.co.uk)
• Using Wordpress
• Set up already & make money - Empower
• Keeping it updated
