1. EV A LUATION

3. M I S E E N S C E N E We feel the lighting is successful in giving the film a more organic feel as we have relied completely on natural light reflecting upon the relationship of the characters as more authentic and pure. We filmed on a gloomy day to signify the dreary tone in the scene when the boy discovers the tide is in, this shifts significantly at the end when the prominent light of the sun returns to highlight the climatic final meeting between our protagonists – a symbol of hope. The music is also cohesive to the changing tones – with soft slow melodies to illustrate the solitary mood of Boy whilst upbeat acoustic rhythms compliment the free spirited nature of Girl and the optimism as the story progresses.

7. TIME AND TECHNOLOGY We used a lot of modern techniques and knowledge to create our film. We filmed it on a Canon HD Vixia camera which allowed us to capture the scenery we wanted in the best quality we could. We blogged about our film and used it as the place where all of our coursework is collected and stored using blogger and you can also find all of our ancillary tasks there. We used an apple mac to create and edit our film and things such as the titles were made using Final Cut Pro. Using all of these technologies certainly improved my final product and will hopefully help my film be ultimately successful.

8. ANCILL A RY TASKS

9. My film poster could be effectively presented at film festivals such as the Edinburgh festival , in large form around the event as well as flyers that could be handed out to festival-goers. This will ensure we are capturing the correct audience of urban, professional middleclass people passionate about films. The main focus of my poster is the content of the film rather than any stars as it is not mainstream, highlighting an ambiguous tagline much in the manner of Spike Jonzes poster for his short ‘I’m Here ’. Likewise the theme is very artistic to appeal to the middleclass art house audience whilst including all the traditional film production titles at the bottom of the poster to look more mainstream appealing . It is also successful for an audience interested in specialized film as it’s not gender biased: despite being a romantic drama the poster isn’t conventional , setting up an intriguing artistic image that will appeal to all.

11. My double page spread magazine article would suitably fit The Guardian , reaching out to a higher A,B,C1 audience which read the newspaper The Guardian. I think it is appropriate to target an audience of A,B,C1 as they are the most likely audience for an independent short film, these people are referred to as “film buffs” . It is also appropriate for me to target an older audience as I feel that they will connect with the young characters and settings as well as the younger audience. The older audience will hopefully have a nostalgic connection to the film that the younger audience would not but the younger audience should also connect emotionally to the film. I also choose to use music as a big advertising tool for the film which will be appropriate to my younger audience and should attract them and the readers of the guardian alike. I think using the time and technology themes should attract the younger audience as they are most likely to be receptive to social networking and video and photo pages that users can interact with and become part of the world of the film and this creates a further awareness around the audience.

12. I think that my posters and advertisements work well to market my film to my target audience. I think that my posters simplicity will aid with the marketing of my product and this has gone on to help other films that are made by independent companies. When you look at independent films like Submarine and paranormal activity you can see how viral marketing can have an enormous effect. Viral marketing and online petitions helped get paranormal activity to get to the top of the box office and is the most profitable film ever made in terms of gross budget to gross spending. I hope using such marketing techniques can help my film be successful as well and I think the marketing allows us to get an audience online without spending a lot of money on traditional advertisements such as TV and posters everywhere.