Presentation from the Travel Marketing Conference 2014.

1. How we optimise content on
Hotels.com apps

2. 2
Who we are
Andy Braxton
Head of Mobile
User Experience
Hotels.com
Will Parkinson
Senior iOS Product
Manager
Hotels.com

3. 3
• Global hotel specialist
• 260,000 bookable properties
• From 5 star to B&Bs
• 85 sites in 60 countries
• Mobile apps for iPhone, iPad,
Android and Windows

4. 4
Hotels.com for iPhone and iPad

5. 5

6. 6
Hotels.com for Android

7. 7
Over 35 million app downloads

8. 4 ways we optimise content
for our mobile apps
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9. 9
1. For user goals and behaviours

10. 10
Spontaneous bookings
60%
of bookings are made
for same day check-in
68%
of bookings are made
for same day or next
day check-in

11. 11
Shopping for non-same day
61%
of mobile searches
are for non-same day

12. 12
Continuity – search again later

13. 13
Continuity – my booking

14. 14
Continuity demands consistency

15. 15
2. For point of sale

16. 90 different locales and 57 currencies
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17. 17
Preview in design

18. 18
Prototype with real data

19. 19
Cultural nuances

20. 20
Understanding market requirements
EG:
• Welcome Rewards
• Calendar types
• Attitudes to social media
• Google maps
• Payment types
• etc

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3. For operating system

22. 22
Integrating with other apps

23. 23
Saving hotels on iCloud

24. 24
Hotels.com booking reminders on Android Wear

25. 25
Design for OS

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4. For user context

27. 3170 different mobile devices on Hotels.com
1054 different screen resolutions
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28. 28

29. 29
Responsive design

30. 30
Modular UI

31. 31
Motion design

32. Thank you!
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