Webinar presented to sport stakeholders in the SportingPulse Network to explain changes to templated website infrastructure

1. WELCOME
Andrew Collins – Head of Products a.collins@sportingpulse.com
Paul Fink – Online Content Manager p.fink@sportingpulse.com
a.What we’re covering in the next 45 mins
 3 steps of website refresh
a.To ask a question...
 type a Q at any time, Paul will respond onscreen so you can see open dialogue
a.Feedback
 email, call office, customer service, account managers

2. Last major refresh was 2 years ago. The web moves quickly, meaning
our sites are a little dated and need an overhaul
We have broken our development into 3 phases:
a.Site Refresh (Nov10)
 inc Menus, Layouts, Colours, Fonts, Headers
a.Enhance UI & usability (Dec10-Jan11)
 Checklists, Wizards, Placeholders
a.Site Re-structure (Feb-11)
 Modular home pages / more flexibility in design

3. Last major refresh was 2 years ago. The web moves quickly, meaning
our sites are a little dated and need an overhaul
We have broken our development into 3 phases:
a.Site Refresh (Nov10)
 inc Menus, Layouts, Colours, Fonts, Headers
a.Enhance UI & usability (Dec10-Jan11)
 Checklists, Wizards, Placeholders
a.Site Re-structure (Feb-11)
 Modular home pages / more flexibility in design

4. Currently, The SportingPulse Network hosts over 40M
PI’s per month from over 1.7M unique visitors.
Users land primarily on:
Scores and Statistics – 70%
Home pages – 8%
Photo Galleries – 6%
News / story pages – 16%

5. WHY?
 BEST PRACTICE:
Research into top sports websites, Layout, Colour schemes, Vision
impaired, Encourage use and reward for good use.
 BETTER LAYOUTS:
Over 60% of site traffic is generated through results and stats information.
Ensure that there is space to display all statistical information on the
sites and that we follow best practice in the layout of all information.
 CONTENT IS KING:
Ensure that site content is readable and work towards a better flow of
information, including removal of background colours on text rich
content areas

14. Page Layout Design Overview

25. Last major refresh was 2 years ago. The web moves quickly, meaning our
sites are a little dated and need an overhaul
We have broken our development into 3 phases:
a.Site Refresh (Nov10)
 inc Menus, Layouts, Colours, Fonts, Headers
a.Enhance UI & usability (Dec10-Jan11)
 Checklists, Wizards, Placeholders
a.Site Re-structure (Feb-11)
 Modular home pages / more flexibility in design

26. In terms of interface (UI) and ease of use, we will implement an
administrators check list (wizard) in order to get the best from our sites.
The wizard will comprise of 9 components, which will also give a new
and clear user path to follow as we implement ongoing changes to our
web infrastructure.
As such, our check list (wizard) has a 2-fold philosophy;
1.to encourage the administrator to build a ‘complete’ website
2.To make publishing ‘easy’, by showing the depth of publishing
opportunities available to administrators in a simple framework.

27. 1. League Name
2. Choose a domain
3. Add logo
4. Colour selection
5. Header
6. Sponsor Layout
7. Menu structure
8. Add content
+ News
+ Photo gall
+ Events
+ History
1. Add gadgets (widgets)

28. 1. League Name (edit details)
Will have a component of Product Registration in order for us to
be able to contact administrators if there are issues, when
there is new devel, etc
 League Contact (email)
 Contact Number (optional)
 League Postcode

29. 2. Choose a domain

30. 3. Add logo

31. 4. Colour selection
a. From 20+ colour
options to 8
b. sites will have
preview in backend,
so you can see
changes before
sending live

32. 5. Choose header
a. Choose from a number
of generic headers or
the prescribed
governing body look,
easier upgrade path to
customise your
header.
b. add your logo into
generic headers

33. 6. Sponsor Layout
 Need a better
representation of league
and club sponsors
 RH column remains
white
 Under an upgrade path
(Phase 2), we will look at
better representing
sponsors on sites.

34. 7. Menu structure
Looking at Limit / Count characters available for horizontal
menu items in order to prevent scrolling

35. 8. Add content
We are upgrading our CMS for the new release
TinyMCE – used by Facebook, Wordpress, Microsoft and
1000’s of others

36. 9. Add gadgets
 Build our own for
consistent, ongoing
deployment
 RH column remains white
(on black)
 In using the RH column, we
can further enhance site
aesthetic, usability, fun
 Look to enhancing the
offering for leagues and
clubs around their sponsors

37. Last major refresh was 2 years ago. The web moves quickly, meaning our
sites are a little dated and need an overhaul
We have broken our development into 3 phases:
a.Site Refresh (Nov10)
 inc Menus, Layouts, Colours, Fonts, Headers
a.Enhance UI & usability (Dec10-Jan11)
 Checklists, Wizards, Placeholders
a.Site Re-structure (Feb-11)
 Modular home pages / more flexibility in design

38.  We wish to retain the majority of users within the
SportingPulse CMS, as opposed to building Typo3
websites (currently over 100 SmarterWebs).
 We would be able to give users a clear upgrade
path, at a far more effective price than
SmarterWeb.
 We are proposing to build ‘modular’ pages
throughout the SWW.

40. Main takeaways:
Websites will change on November 22nd
, 2010
All website administrators will be given the chance to test new layouts
The big 3 initial changes:
 Page refresh
 Menu layouts.
 Colour palettes.
We are communicating:
Comms through Account Managers to NGB / premier stakeholders
Network comms / Blogs – blog.sportingpulse.com
5 scheduled webinars, some open, some sport based

41. THANK YOU
Andrew Collins – Head of Products a.collins@sportingpulse.com
Paul Fink – Online Content Manager p.fink@sportingpulse.com
Your account managers are also available to talk through these
changes.
This presentation is available at www.slideshare.net
- search for SportingPulse
SP Phone: +613 8676 6976