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Whats Your Story Presentation to Business League Falmouth 22/10/09

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Bizwords
Bizwords

Presentation to Business League Falmouth 22/10/09 - importance of having a consistent and engaging content strategy built using stories.

BusinessTechnologie
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What's your story? Andy Coote Bizwords
Marketing has always been a CON
In fact Marketing has always been TWO CONs
CONtent CONtext
Content
Context
Now a third CON is important CONversation
Conversation
Common Issues with Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Issues with Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication ,[object Object],[object Object],[object Object],[object Object]
Just what IS the story?
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you want them to DO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generating Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Context and Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Writing Options Book – 30 – 80K words Blog – 100 words Web Page – 300 words Article – 1000 words White Paper – 3000 words ebook – 5 –10k words Tweet – 140 characters
Questions?
Thank you for listening Contact Andy Coote [email_address] www.bizwords.co.uk 07949 813784

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