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The Zen
of Visual
Analysis
Andy Cotgreave
@acotgreave
I .
CHARTS
BAD CHARTS
5 steps…
1. Why viz?
Consider these numbers…
Consider these numbers…
Property

Value

Mean of x

9

Variance of x

11

Mean of y

7.5 (to 2 dp)

Variance of y

4.122 (to 3 dp)

Correlation

0.816 (3dp)

Linear regression

y=3+.5x (3dp)
Consider these numbers…

Blue

Orange

Green

Red
Consider these numbers…

Orange
Green

Red
Consider these numbers…

Green

Red
Consider these numbers…

Red
Consider these numbers…
Consider these numbers…
2. Don’t fool
your eyes
From the Texas School for the Blind and Visually Impaired
http://www.cs.ubc.ca/~rensink/flicker/download/Airplane.mov

Change blindness

Spot the
difference!
The
answer…
Grey screen: explain
importance of
Change Blindness
Grey screen: explain
importance of
Change Blindness
http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians
associate with Purity?

http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians
associate with Purity?

1

http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians
associate with Purity?

2
http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians
associate with Purity?

3

http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians
associate with Purity?

4
http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians
associate with Purity?

5

http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians
associate with Purity?

6

http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians
associate with Purity?

Beautiful?
Functional?
http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
http://vizcandy.blogspot.ca/p/tableau-8-redoux.html
3. Exploit the
power of the
visual system
From the Texas School for the Blind and Visually Impaired
In the following
slides, which is
bigger: B, C or
D?
4. Engage with
value, not candy
http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html (Simon Scarr)
It is
possible to
make
functional
charts that
are also
beautiful
http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html (Simon Scarr)
5. What’s your
message?
The message is
delivered by
the title, the
colour and the
axis going
down: A Smear
Of Blood

http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html
Let’s change
the message
without
changing the
data

http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html
Iraq: Deaths on the decline

http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html
Iraq: Deaths on the decline

Now the
message is
more
optimistic

http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html
“When I am working on a
problem, I never think about
beauty. I only think about
how to solve the problem. But
when I have finished, if the
solution is not beautiful, I
know it is wrong.”
- R. Buckminster Fuller
www.gravyanecdote.com

@acotgreave
5 steps…
www.gravyanecdote.com

@acotgreave

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Zen of visual analysis (slideshare)