“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
-- John M. Richardson, Jr.
The rate of change that both customers and businesses have to deal with today, is nothing short of phenomenal. Now imagine the world that the children of today and your customers of tomorrow are going to grow up in…
Delving into the Net Generation and the Next Net Generation, this keynote is a trip into the future, through the eyes of the children that will grow up in it. Part inspiring, part scary - Future Kids Future Customers is an in-depth examination of how our culture will become affected by the technology around us and the social and market changes it is causing. It will make you re-look at your business model, re-examine your customer service strategy, re-invent your products and re-convene your strategy team.
The future waits for no one. Better to be prepared.
Call Girls in Gomti Nagar - 7388211116 - With room Service
Future Kids Future Customers v2
1. Future
Kids.
Future
Customers
“When
it
comes
to
the
future,
there
are
three
kinds
of
people:
those
who
let
it
happen,
those
who
make
it
happen,
and
those
who
wonder
what
happened.”
-‐-‐
John
M.
Richardson,
Jr.
The
rate
of
change
that
both
customers
and
businesses
have
to
deal
with
today,
is
nothing
short
of
phenomenal.
Now
imagine
the
world
that
the
children
of
today
and
your
customers
of
tomorrow
are
going
to
grow
up
in…
Delving
into
the
Net
Genera>on
and
the
Next
Net
Genera>on,
this
keynote
is
a
trip
into
the
future,
through
the
eyes
of
the
children
that
will
grow
up
in
it.
Part
inspiring,
part
scary
-‐
Future
Kids
Future
Customers
is
an
in-‐depth
examina>on
of
how
our
culture
will
become
affected
by
the
technology
around
us
and
the
social
and
market
changes
it
is
causing.
It
will
make
you
re-‐look
at
your
business
model,
re-‐examine
your
customer
service
strategy,
re-‐invent
your
products
and
re-‐convene
your
strategy
team.
The
future
waits
for
no
one.
BeFer
to
be
prepared.
13. For
the
first
>me
in
history,
children
will
be
the
authority
on
something
important.
-‐
Ray
Kurzweil
14. Future
Kids.
Future
Customers.
www.andyhadfield.com
|
@andyhadfield
1
The
Published
World
2
Informa>on
Overload
3
Filter
This
4
Redefini>on
of
Knowledge
4
The
Privacy
#fail
5
Life.
The
Game.
6
My
Mainstream
24. Lessons
*
Surprise,
surprise
–
you’re
in
it!
*
Put
your
ear
to
the
ground
*
Talk
WITH,
not
AT
your
customers
*
Don’t
Be
Evil
*
CRM
=
important.
*
Big
data
=
more
important
25. • Maybe
space
for
a
mindbullet
here?
Something
on
CRM/
data/
insurance
industry
(suggested
by
neil)
55. Think
of
the
voLng
mechanisms
that
are
being
built
into
the
fabric
of
our
world…
56. • Picture
of
emporer
and
collaseum
• Thumb
up
thumb
down
57. There
is
a
side
of
the
“filter”
argument
that
bears
talking
about…
Who
filters
the
filters?
58.
59. Lessons
*
Who
are
your
influencers
/
filters?
*
What
are
you
doing
to
engage
them?
*
What
are
you
doing
to
cut
through
the
immense
pile
of
future
cluFer?
81. In
2009,
TIME
magazine
had
an
interes>ng
experience
with
“Most
InfluenLal
Person
of
the
Year”
82.
83. Really
scary.
Not
only
are
we
giving
away
our
private
data
and
having
our
public
data
messed
with,
but
we
actually
aren’t
aware
of
the
privacy
damage
we’re
doing.
84. For
instance,
we
no
longer
value
our
loca>on
as
private.
What
example
are
we
sepng?
142. Influencers
Genera>on
Noise
Incen>visa>on
ConversaLon
3D
Prin>ng
Transparency
Opt
in
Opt
Out
Trust
Privacy
HR
Relevance
Long
Tail
Moral
Rehab
Broadcast
CRM
EmoLonal
data
149. • Image
and
content
credits:
– Title
image,
Future
Child:
hFp://www.impactlab.net/
– Theme
images
of
funny
kids:
hFp://scm-‐l3.technora>.com/11/05/24/35085/surprised-‐kid.jpg?t=20110524085157,
hFp://3.bp.blogspot.com/_1FL1VgCz2kM/TA9t8kJkoGI/AAAAAAAAATg/Tb-‐vx7499L8/s1600/cute-‐baby-‐talking-‐on-‐phone.jpg,
hFp://blog.>mesunion.com/paren>ng/files/2010/10/Fotolia_4548778_Subscrip>on_L.jpg,
hFp://thebeau>fulstruggler.com/wp-‐content/uploads/2010/04/black-‐girl-‐with-‐beau>ful-‐eyes-‐horiz.jpg,
hFp://bestmalewallpapers.com/wallpapers/1397-‐julian-‐assange-‐1280x800.jpg,
hFp://www.wordtwee>ng.com/uploads/MarkZuckerbergFacebookFounder.jpg,
hFp://www.mrgameroom.com/uploads/Kid%20playing-‐video-‐games.jpg,
hFp://www.diabetescare.net/CMS/DOCS/userfiles/image/Images%20-‐%20Logos/Photos_com%20Images/BlackChild.jpg,
– Jack
Hadfield
Images
taken
on
an
iPhone
3GS
and
published
for
the
world
to
see
on
hFp://www.jackhadfield.com
– Paper.li
–
the
newspaper
for
TwiFer
links:
hFp://www.paper.li
– Telegram
image:
hFp://www.odl.state.ok.us/
– Lessons
kid
with
the
hair:
hFp://teachingamericanhistorync.org/Images/lessonplans.gif
– Facebook
like
buFon:
hFp://www.watblog.com
– Tech4Africa
gives
birth:
hFp://tech4africa.news24.com/2010/08/12/tech4africa-‐gives-‐birth/
– Vegas
picture:
hFp://www.freetriphotline.com/
– Ou
Toilet
Social
Chat
Service:
hFp://outoilet.wen.su/
(WARNING:
DISGUSTING,
R18)
– Foursquare
Check
In
Visualisa>on:
hFp://www.weeplaces.com
– Viao
in
the
pocket
and
ThinkPad
spoof:
hFp://asiajin.com/blog/2009/01/10/sonys-‐pocket-‐pc-‐ad-‐induced-‐some-‐parodies-‐on-‐the-‐net/
– DNA
Image:
hFp://>mberwol|q.com/wp-‐content/uploads/2008/12/human-‐dna.jpg
– Cory
Doctorow:
hFp://meanland.com.au/
– Supermarket:
hFp://www.savingadvice.com/
– Drunk
guy:
hFp://www.funnypicture.in/
– Video:
When
Games
Invade
Real
Life
(Jesse
Schell.
TED
/
G4)
– Series
7
The
Contenders:
hFp://www.series7movie.com/
– hFp://www.bizreport.com/2011/01/avg-‐children-‐learning-‐computer-‐skills-‐before-‐life-‐skills.html
– Bono:
hFp://www.hudba-‐music.sk/
– Crowdsourced
t-‐shirt
designs:
hFp://www.springleap.com
– Deon
Koegenlenberg
for
the
2020
essay
– hFp://technologizer.com/2008/08/05/the-‐first-‐1000-‐iphone-‐applica>on/
($1000
iPhone
App)
– $5000
burger:
hFp://www.myfoxtampabay.com/dpps/news/o~eat/$5,000-‐burger-‐unveiled-‐in-‐las-‐vegas-‐dpgonc-‐km-‐20110108_11356553,
hFp://blogs.wsj.com/speakeasy/2011/01/08/is-‐this-‐burger-‐worth-‐5000/
– Knowledge
vs
Skills
needed
to
unlock
knowledge
theme:
Wolfgang
Grulke,
10
Lessons
from
the
Future
– hFp://mashable.com/2010/10/11/social-‐media-‐aqer-‐death/
– hFps://www.mywebwill.com/
– LeFer
image:
hFp://www.historyvortex.org/TheEmersonLeFers.html
– hFp://www.huffingtonpost.com/don-‐tapscoF/whats-‐wrong-‐with-‐the-‐new-‐_b_787819.html?page=3
– hFp://blogoscoped.com/archive/2010-‐06-‐24-‐n15.html
– SMS
language
translator:
hFp://www.transl8it.com/cgi-‐win/index.pl?convertPL
– Mark
Zuckerburg
Pic:
hFp://usnewstrend.com/email-‐is-‐dead-‐claims-‐facebook-‐founder-‐mark-‐zuckerberg-‐as-‐he-‐launches-‐google-‐gmail-‐killer-‐messaging-‐service.html
– Thumbs
up:
hFp://babyah4.files.wordpress.com/2010/02/thumbs_up_nathan_eady_01.jpg
– Megaphone:
hFp://www.the-‐fiqh-‐hope.org/art/
– Digital
learning,
experience
sharing:
hFp://www.digitalchalkie.com/2008/05/20/i-‐store-‐my-‐knowledge-‐in-‐my-‐friends/
– Eran
and
Eric
from
hFp://www.springleap.com
150. Crowdsourced
answers
to
the
quesLon:
What
will
kids
in
the
2020s
have
to
put
up
with
from
a
digital
point
of
view?
• Digitally
Savvy
parents
• AlwaysOn
personal
recording
.
Curriculum
focusing
on
integra>ng
rather
than
learning
facts.
Social
profile
segmenta>on.
• people
around
them
not
being
able
to
keep
up
with
new
tech?
Every>me
something
new
comes
out,
groups
of
people
fall
behind.
• the
speed
and
volume
of
informa>on
that
they
will
need
to
digest
and
siq
the
trash
from
• same
as
today
-‐
parents
taking
their
"life"
away
when
confisca>ng
their
"phone"
as
a
way
to
discipline
them
• parents
who
don't
understand,
ins>tu>ons
(schools,
gov,
etc)
who
s>ll
haven't
caught
up
and
aren't
mee>ng
needs.
• they
will
need
to
deal
with
losing
followers.
• more
noise,
increased
awareness
of
privacy,
connec>vity
everywhere,
any>me
• its
going
to
be
all
about
filtering
• criminally
high
line
rental
costs
from
Telkom.
Credit
card
debt
from
apps
bought
on
the
iphone
20.
• Pro:
Their
parents
can't
hide
that
they
were
animals
when
young.
Con:
Weak
memories,
because
they'll
never
memorise
anything.
• They'll
have
to
deal
with
the
nostalgia
of
older
genera>ons
wan>ng
to
hang
on
to
their
'tradi>onal'
forms
of
media
&
comms
• Microsoq
Windows
13
• Crowdsourcing
credits:
@pevideoguy,
@MikeTaberner,
@singe,
@stanlouw,
@geniusboywonder,
@Craigrodney,
@idale,
@Louis_JvR,
@hiltontarrant,
@TimmyPrice,
@patrickkayton,
@StevenBosch,
@adriandenoon,
@mozami,
@RianVDM,
@EvanDigital,
@GarronStevenson,
@ShaunKrog,
@antonyadelaar,
@shaunoakes,
@juliawillcox,
@Cynicalgrinch,
@wesleylynch,
Brandon
TancoW,
Sam
Lourenco,
Frank
Deroche