reeboot PPT new media session 7-8-08 *updated
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ORIGINAL SOURCE FILE FOR DOWNLOAD. (formatting view on Slideshare does not accurately represent presentation design. see pdf for formatted view) This presentation covers thoughts on "new media and digital connectivity" within comprehensive marketing strategy. It's a historical presentation to members of the energy and utility sector..updated with a few minor edits on 8.25.09. The presentation was given as a bookend piece to Geoff Livingston's (of The Buzz Bin) presentation on social media. Includes Nike + and BMW case studies.
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reeboot PPT new media session 7-8-08 *updated
- 1. contextual marketing & the digital landscape 7.8.2008 new media webcast
- 3. first. the big picture.
- 5. integrating siloed marketing activity
- 6. making the marketing parts work together as one.
- 10. first step: rewiring the way we think.
- 11. traditional marketing approach mass broadcast blast
- 12. historical media behaviors attentive engaged
- 13. historical media behaviors simple captive
- 14. media behaviors now media & ads as a single product. content and messaging as an experience.
- 15. renaissance ideas, best in class examples
- 16. Case 1: BMW
- 17. Branded Content
- 20. Target Media + Branded Media
- 23. Online Ads Source: 2008 Alexa
- 27. Case 2: Nike+
- 28. Microsite Hub
- 33. Social Tools
- 35. Blog
- 36. Email & Events
- 37. new solutions
- 38. "Brands being genuinely useful to their customers, employees, suppliers and the people they touch.”
- 41. across customer lifecycle buy me? convince me? worth thinking about worth engaging with worth my trust worth my money
- 43. from siloed branding event brand purpose positioning creative strategy singular message interactive alternative vehicles brand design broadcast advertising crm promotion traditional media direct marketing email & search
- 44. to contextual storytelling brand relationship empathy media behaviors decision process playful engagements dialogue web content invitation unique aesthetic relevant environments distributed content contextual placement & storytelling social influencers interactive experiences useful offerings
- 45. thank you
- 46. reebootstrategy.com email | info@reebootstrategy.com twitter | andyhunter blog | experiencefreak.com sms | 50500 reeboot andy hunter
Notes de l'éditeur
- BMW drove 135% more volume to their site than the average auto manufacturer on the Yahoo! FP #1 performing takeover of this creative type ever on Y!
- Landing Page: 352,189 unique visitors YTD (Teaser and Experience) HR: 36,192 YTD (Teaser and Experience) Leads: 29,690 Meet the 1: 151,608 unique visitors Press Release Overview: 117,234 unique visitors Press Release Download: 17,769 unique visitors Press Image Gallery: 29,187 unique visitors Press Video Gallery: 19,884 unique visitors Source: Terramark Monthly Extended Report
- “ Graffiti” is one of Facebook’s most popular applications, with over 200K daily active users. Facebook users who have the application use it to draw on a friend’s “wall”, where it shows up on their profile for everyone in their network to see. For the launch of the 1 Series, BMW is teaming up with Federated Media along with the founder of the Graffiti application to create the ultimate “Build Your Own” functionality within the Graffiti application. Users will start with a template of a professionally drawn outline of a 1 Series. This will act as their blank canvas on which they can completely design the color and background of their car. Once completed, you will be able to post the custom designed car to a friend’s wall, where all of their friends will be able to see it. In fewer words. This is a Viral Build Your Own application done in conjunction with Graffiti, allowing users to express themselves while experiencing the design and beauty of the new 1 Series. Lastly, we are also doing a micro-site with Federated Media that, among other things, will have a page dedicated to the best Facebook graffiti drawings.
- Since its inception back in May of 2006, runners have used the $29 Nike + iPod Sport Kit to log close to 50 million miles, according to Nike. The kit includes an in-shoe sensor and a receiver that attaches to iPod, allowing runners to track data on time, distance, calories burned and pace.