An introduction to ame design

1. 10 things about
AME DESIGN
_INSPIRATION IN LIFE

2. #1
We
find
inspiration
in A WISE MAN ONCE
life
SAID, “LIFE IS THE
NAME OF THE
GAME”, SO WHERE
BETTER TO DRAW
INSPIRATION FOR
NEW PRODUCTS?
PRODUCTS ARE
FOR PEOPLE TO
USE, MAINLY SO
THEY CAN DO
STUFF IN A MORE
MANAGEABLE OR
ENJOYABLE WAY –
WHETHER THEY’RE
AWARE OF IT OR
NOT.
TAKE THE PELI-CAN
WE DESIGNED FOR
HARRISON
HARRISON FISHER
FISHER’S TAYLORS
- PELICAN CAN OPENER
EYE WITNESS
BRAND:
BRIEF// DESIGN AN
EASY TO USE CAN
OPENER FOR
PEOPLE WITH
POOR MOTOR
SKILLS
INSPIRATION//
INCORPORATING A
RATCHET SYSTEM
INTO THE CAN
OPENER DESIGN
ALONGSIDE
INNOVATIVE
STYLING GIVES
THE PRODUCT A
MUCH WIDER
APPEAL AS WELL
AS MEETING USER
REQUIREMENTS.

3. #2
http://
www.
toughguys
lovepink.
blogspot.
com KNOWLEDGE IS POWER,
AND WE LIKE TO SHARE IT
http://www.toughguyslovepink.blogspot.com
Knowledge is the life-blood of any decent consultancy – we want
to share it, acquire more where we can, and to let people take it
away with them as part of their creative journey.

4. #3
LL
A
EM
T.
H
REN .
ET
IFFE E
O D LCOM
RE N E
WE’ L ARE W
OV
ND L
E , A AND A
IF
N L U R S,
L
TS I E
SOR EPREN
LL
ET A ENTR
ME
ALL
D
YO U A L S A N
IG OR
M
N
ATIO
S LTIN
MU
H
WIT
RK
WO
WE

5. #4
#3
PEOPLE TEND TO VOTE
WITH THEIR FEET, SO IF
THIS LOT FIND NOTHING
INSPIRING ABOUT YOUR
PRODUCT, THEN THEY
TS ENGAGE
GOOD PRODUC
PROBABLY WON’T BUY IT. AT’S
THEIR USER - TH
THAT’S WHY WE TRY TO WITH
LK TO A
WHY WE TA
AVOID A SENSE OF
ET MARKET
CLIENT’S TARG
‘ WE KNOW BEST ’ -
INSPIRATION
TO GAIN
ABOUT OUR IDEAS - AND
WE ENCOURAGE CLIENTS
D ENDS
IT STARTS AN
TO BE THE SAME.
R ALL . . .
WITH THEM AFTE
s
s not about uou
it y
its not about
them
its about

6. #5
swatch.
THE SWATCH IS OUR PROCESS GUIDE – IT HELPS US COMMUNICATE THAT ALL
OUR DESIGN SERVICES ARE BACKED UP BY A CYCLICAL PROCESS DOCUMENT.
WE REFERENCE THE TOOLS WITHIN IN ANY AME DESIGN PROPOSAL DOCU-
MENT.
ALL THE PROCESS TOOLS WE CAN POTENTIALLY USE SIT WITHIN 3
CATEGORIES – INSIGHT, CREATE, & VALIDATE.
WE USE IT TO INSPIRE CONFIDENCE IN OUR CLIENTS THAT THEIR PROJECT IS
IN SAFE HANDS.
GIVE US A CALL AND WE’LL POP ONE IN THE POST FOR YOU.
1.insight.
INSIGHT TOOLS CONNECT THE CREATIVE TEAM WITH THE PRODUCT USAGE
ENVIRONMENT AS WELL AS ENGAGING WITH ALL CLIENT STAKEHOLDERS
WHILST USING VARIOUS RESEARCH TECHNIQUES. THIS ENABLES US TO
UNDERSTAND USER REQUIREMENTS AS WELL AS CURRENT EMERGING
TRENDS.
USEFUL FOR GETTING A RELATIVELY SMALL SAMPLE SIZE OF QUALITATIVE
INFORMATION AROUND THE USAGE OF PRODUCTS, FOCUSING ON TYPICAL
CONSUMER RESPONSE BEHAVIOURS IN ORDER TO SEE HOW THAT MAY
TRANSLATE INTO PRODUCT FEATURES AND BENEFITS.
2.create.
INFORMATION FROM THE INSIGHT STAGE DRIVES CREATE. PROCESSES HERE
MIGHT INCLUDE CREATIVE WORKSHOPS TO GENERATE NEW IP, CONCEPT
DESIGN & DEVELOPMENT AND SKETCH MODELS. THESE TOOLS CAN BE
EMPLOYED TO GENERATE SOLUTIONS FOR PRODUCT, PACKAGING AND
GRAPHICS.
3.validate.
VALIDATE ENCOMPASSES THE REALISATION OF THE CHOSEN DESIGN
CONCEPT(S). USING VARIOUS PHYSICAL AND VIRTUAL TECHNIQUES, THE
DESIGNS ARE FURTHER DETAILED AND SPECIFIED FOR PRODUCTION. THIS
CAN INCLUDE 3D CAD, RAPID PROTOTYPING AND PROCUREMENT OF
OTHER SERVICES AND COMPONENTS.

7. #6
We like tea... ...BUT WE DON’T LIKE TO MAKE IT SO WE DESIGNED OUR
OWN TEA DICE TO DECIDE WHO BREWS UP, INSPIRED!!
LET US KNOW WHEN YOU’RE POPPING IN AND WE MIGHT EVEN BUY SOME CAKE.
YUM.YUM.

8. #7
this
is
a
sample
of
our
portfoliothere’s more at
www.ame-design.co.uk

9. #8
ONE OF UK’S
TOP RP
BUREAU’S
LIVE DOWNSTAIRS
THE OTHER SIDE TO AME IS OUR SISTER COMPANY AME PROTO-
TYPES – WHICH GIVES US AN IN-HOUSE PROTOTYPING CAPABILITY
FOR OUR CLIENTS PROJECTS – THEREFORE WE CAN STAY IN TOUCH
WITH THE PROCESS ALL THE WAY THROUGH.
WWW.AME-PROTOTYPES.COM

10. #9
WE GOT SKILLS
“ I DON'T EVEN HAVE ANY GOOD SKILLS, YOU KNOW -
LIKE NUNCHUCK SKILLS, BOWHUNTING SKILLS, COMPUTER HACKING SKILLS.
GIRLS ONLY WANT BOYFRIENDS WHO HAVE GREAT SKILLS. ”
AT AME DESIGN WE HAVE A RANGE OF SKILLS & PROJECT TOOLS WE’LL POTENTIALLY USE ACROSS A PROJECT.
WE ALSO HAVE A RANGE OF DIFFERENT SKILLS WITHIN THE TEAM - ALLOWING US TO LOOK AFTER A PRODUCT FROM
THE IDEAS STAGE ALL THE WAY THROUGH TO PRODUCTION.
-
WE ALSO HAVE IS A RANGE OF CROSS-SECTOR EXPERIENCE THAT WE CAN DRAW UPON AND INTEGRATE WITHIN DESIGN SOLUTIONS.
AME DESIGN OFFERS A RANGE OF CREATIVE DESIGN SERVICES FROM QUALITATIVE RESEARCH TECHNIQUES, CONCEPT GENERATION AND
DEVELOPMENT, 3D CAD / MECHANICAL DESIGN SERVICES, AS WELL AS FOAM MODELING, AND RAPID PROTOTYPING AMONG OTHERS.

11. #10
how to contact us_
_AME DESIGN
MOMENTUM HOUSE
CHURCH LANE
DINNINGTON
SHEFFIELD
S25 2RG
ENGLAND
t +44 (0)1909 552264
t +44 (0)1909 550999
INFO@AME-DESIGN.CO.UK
WWW.AME-DESIGN.CO.UK